After many years, HUAWEI is once again the brand that sells the most tablets in China above others such as Apple, Xiaomi and HONOR
The sales reports on mobile phones and tablets that are being published only confirm something that we already suspected: 2024 is the year of HUAWEI’s rebirth. After learning that the firm improved its mobile sales by 36.2% in China at the end of 2023, this week it comes to light that it also ended the year becoming the brand that sells the most tablets in the Asian country.
As reported Huawei CentralIDC has published a report with all the table sales data in China during the last quarter of 2023. According to this research, HUAWEI was the brand that sold the most units from October to December, returning to first place after many years and thus dethroning Apple. Although these data only refer to the Chinese market, they could advance HUAWEI’s return to the world top in the near future.
HUAWEI already sells more tablets than Apple in China
HUAWEI was among the brands that sold the most tablets in China until early 2020. However, the company’s collapse after the United States veto also affected its tablet segment, so it did not take long for it to lose that leadership. It seems that the bad situation is already a thing of the past, because HUAWEI is once again among the companies that sell the most tabletsat least in China.
According to the latest IDC report, HUAWEI was the brand that sold the most tablets during Q4 2023 in its country of origin. Specific, The firm took 30.8% of the entire marketwhich means a significant improvement of 9.6% if we compare it with the data for the same quarter of 2022. In fact, HUAWEI is the firm that has seen the most year-on-year growth of all those that make up the top 5 in the ranking.
This improvement in sales has helped HUAWEI to dethrone Apple from first placewhich stays very close with 30.5%. As we see, the difference between both companies has been minimal, which implies that both HUAWEI and Apple are very strong in the sale of tablets in China. In the case of the American firm, it has starred in a year-on-year drop of 6.7%.
Very far from HUAWEI and Apple is Xiaomi, which remains in third position repeating 9.4% which it also already obtained in the last quarter of 2022. The fourth position goes to HONOR, which sold 7.6% of all tablets, closely followed by Lenovo with 7.2%.
After leading the Chinese market, HUAWEI aims to return to the top positions globally as well.
The IDC report also refers to an interesting shift in public interests. According to this analyst firm, Chinese buyers More and more people are opting for cheaper tabletsespecially opting for models of less than 2,000 yuan (about 250 euros at the exchange rate).
These are data referring to the Chinese market, but they could well be extrapolated to the global market. After years without positioning itself among the best-selling brands, HUAWEI threatens to return to global leadershipat least as far as tablets are concerned.
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