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WhatsApp is a fundamental tool for 80% of Spanish organizations

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The platform specialized in CRM for companies in expansion, Hubspot, has carried out a new study with 250 entrepreneurs on the WhatsApp usage trends when it comes to interacting with your customers and potentials.

WhatsApp is the world’s most popular instant messaging application with more than 2 billion monthly active users. Specifically in Spain, more than 35 million people use WhatsApp on a daily basis according to the latest study by We Are Social and Hootsuite, which means that 91% of the population of our country is a user of this popular application. The version for companies, WhatsApp Business is equally accepted in the corporate world.

According to data from this recent Hubapot study, in Spain all companies use messaging applications to communicate with customers, and more than 70% opt for WhatsApp Business to do so. On the other hand, 42% of those surveyed consider WhatsApp “essential” to connect with their customers and another 40% describe it as “very important”, so it is key for the businesses and companies of more than 80% of those surveyed.

Among the activities in which WhatsApp is most used in the business field, within the marketing department, are the product and event promotion with 69.23% and 15.38% respectively while, in the sales area59% use it to generate and close sales and 25% to follow up on opportunities.

For their part, when it comes to customer service, 69% use it to answer questions followed by dealing with complaints or claims (14%). Among the departments with the highest percentage of use, sales stands out with 46% followed by service (38%) and marketing (15%).

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Efficient tool for 80%

According to the HubSpot study, more than 80% of those interviewed consider WhatsApp to be a very efficient tool in communicating with their customers. Among the most used tools in this communication, the following stand out especially: automated messages – Preconfigured messages to be sent automatically if the company is contacted outside of its customer service hours – which is used by more than 30%, followed by conversations in use (27%) and product catalogs (18%). 16% opt for voice and video calls.

The study also provides specific data related to the habits in the conversations that are maintained through WhatsApp Business. More than 40% of the interviewees handle between 5 and 20 chats a day while almost 30% manage between 20 and 50 conversations daily. Of the 250 interviewees, 20% have half of their conversations with their customers and prospects through WhatsApp.

In light of the findings of this recent HubSpot survey, there is no doubt that WhatsApp and its business version WhatsApp Business have become a critical communication tool for businesses. Every day it becomes more necessary than all platforms are integrated to optimize customer service processes, obtain a greater connection and personalization and, above all, offer a faster and more personalized service.

With these goals in mind, HubSpot launched its WhatsApp integration in November that allows different teams across businesses to connect their WhatsApp Business account as one more messaging channel to their shared inbox to communicate with current and potential customers using the information from HubSpot’s CRM for reference.

Thanks to this integration, marketing and customer service teams will obtain better and faster communication, connect with each customer through their preferred channel and without leaving HubSpot and offer optimal customer service from the shared CRM tray in addition from automating and personalizing messaging to sustaining two-way conversations and ultimately building more human connections with customers at scale.

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Titbit raises 150,000 euros in its second investment round

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Three years ago, two entrepreneurs from Barcelona They launched an innovative project within the audiovisual production sector. Arnau Seix and Adrià Coll They founded the digital video startup, Titbit, weeks before COVID broke out, and in the middle of the pandemic they managed to raise their first round of investment. Three years later and with a consolidated project, the production company closes a new capitalization in which he has once again raised 150,000 euros.These rounds of adjusted capital allow us to grow and evolve in a conscious and reasonable way, without having to make disproportionate growth promises that imply making investments at a frenetic pace”explains Arnau Seix, who together with his partner and co-founder is committed to continuing to strengthen the bases to achieve the objectives set.

On this occasion, Titbit has given entry to reference investors in the world of advertising, and among them stands out one of the leaders in the sector, Juan Manuel de la Nuez, a professional with extensive experience and former CEO of the Wunderman Thompson agency. “In my professional career, I have met clients many times to whom the issue of content production for external communication or even internally, it was a real headache for them, since the agencies could not respond competitively in time or cost, and neither could the production companies. For this reason, when I got to know Titbit, I understood that it is a solution that responds to these headaches and therefore represents a clear potential for growth and investment.”.

With this round, Titbit aims to increase its national expansion, both commercially and in product development. The startup’s headquarters are located in Barcelona and also has an office in Madrid. “We want to create a commercial network that allows us to help other countries to achieve more agile and economical productions, since we have confirmed that the creation of digital content suffers the same problems outside our borders”. In addition, the celebration of the third anniversary of the startup coincides with a change of corporate image and the launch of the new website, which is in line with continuing to innovate in the sector, reflecting the value of its disruptive proposal.

Regarding the evolution of the project in the short and medium term, at a time of economic uncertainty like the current one, companies apply budget cuts in marketing and advertising, but even so they need to communicate more than ever, since they must compensate for the loss of sales caused by the crisis. “Many brands are looking for a new way to produce their content for digital channels, and this is where Titbit’s proposal becomes more relevant than ever”, explains Arnau Seix, who also sees international markets as an interesting option to continue growing.

“In these three years we have seen how big brands have connected with our message: closed and transparent prices, much more agile productions (maximum 15 days) and unlimited rights of use in all their pieces”. Stephanie SalvatMarketing Manager of Hoteles Hesperia, tells about his experience with Titbit that “It is the first production company I know and with which I collaborate that has such a clear differential value proposition”.

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Creek Technologies acquires Imburse to improve the payment experience

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Operation of great importance in the insurance industry. Smart solutions provider, Creek Technologys, has just announced the definitive agreement of the purchase of Imburse Paymentsa modern payment platform based in Switzerland.

The payment solution software-as-a-service (SaaS) native on the cloud de Imburse is designed for the insurance sector. It offers greater ease and efficiency in insurance transactions end to end. In addition, Imburse enables insurers to quickly connect to the entire payments ecosystem at lower cost, seamlessly integrate into existing financial infrastructure and processes, and manage multiple partners for collections and disbursements, all in one place.

The platform is consumer-oriented and offers policyholders a flexible and easy-to-use checkout experience, as well as the possibility of directing payments quickly and safely.

As part of Duck Creek, Imburse will continue to serve its current customer base and markets, while accelerating expansion goals to new customers throughout Europe, North America and Asia-Pacific. Although Imburse will continue to be available as a standalone, the platform will be fully integrated with Duck Creek’s suite of technology solutions, further enabling insurers’ digital transformation goals through modern tools.

Product for the global industry of the sector

“Imburse has developed a great product for the global insurance industry that is not only easy to integrate and implement, but also offers insurers incredible flexibility and payment options”said Mike Jackowski, CEO of Duck Creek Technologys. “Imburse has a robust team that represents the core values ​​of Duck Creek. They have deep experience across the payments ecosystem and will help extend Duck Creek’s leadership in the insurance industry.”

“Being a part of Duck Creek will further accelerate our mission to simplify the way businesses around the world access the global payments ecosystem,” said Oliver Werneyer, CEO of Imburse. “We are excited to be a part of Duck Creek and to work together to deliver modern technology innovations that will transform the insurance industry of the future.”

The acquisition remains subject to customary closing conditions and is expected to close during the second fiscal quarter of 2023.

The Creek Technologys entry acquires Imburse to improve the payment experience is original of MuyPymes

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The Community of Madrid chooses EAE Business School as project accelerator

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EAE Business School Madrid, which is part of Planeta Formación y Universidades, has been chosen by the Community of Madrid What innovative project accelerator of entrepreneurship, in collaboration with other prestigious entities such as Lanzadera and Wayra. This initiative is expected to contribute to accelerating 50 new ideas and projects.

Within the framework of the Recovery, Transformation and Resilience Plan, financed by the European Union – Next Generation fund, the business school has been chosen as the head of this initiative in Madrid whose objective is to promote entrepreneurship and the talent of the region, strengthening the value chain of the cultural and creative industry and, therefore, stimulating the recovery of the Spanish economy.

«Being the only educational institution chosen by the Community of Madrid as an accelerator agent is an important recognition of which we are very proud. Collaboration in this project reinforces the great work that EAE Business School Madrid is doing to promote entrepreneurship and innovation, vital aspects for our school. In addition, this initiative reinforces our commitment to position EAE Business School Madrid as a key school for attracting young entrepreneurs with disruptive and creative ideas that will lead the future of the business and economic ecosystem in Madrid and, therefore, in Spain.”says Javier Almazán, Director of EAE Business School Madrid.

Flexibility and adaptability of business projects

The accelerator and its development programs will contribute to increasing the flexibility and adaptability of new business projects, in a global context of continuous change. Its objective is not only focused on providing capital through seed investmentsbut also in accompanying ideas with high growth potential in order to implement them successfully.

To this end, EAE Business School Madrid will play the role of mentor and tutor to entrepreneurs, offering intensive training programs and thus contributing to generating an ecosystem of cooperation and communication with other agents and strategic entities.

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In addition, this mentoring will boost the transformation of cultural activities towards digitization thanks to the incorporation of new Technologys in projects, favoring synergies between the cultural and creative industry with other economic sectors. For this reason, the collaboration of EAE Business School Madrid will improve access to financing for cultural projects, accelerating the professional growth of entrepreneurs and companies.

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