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What will companies invest in in 2023?

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The CIOs of companies around the world will invest next year in those Technologys and products that allow them to reduce costs and gain efficiency in their businesses to continue growing despite the difficult economic situation.

The next 2023 is, today, a year full of uncertainties. The current economic situation will lead companies to study more carefully in what they will invest their IT budgets.

According to Cisco’s forecasts, organizations will try to focus on those Technologys that help them meet their business objectives, avoiding the economic situation and its impact on demand, especially from consumers. But they will also invest in those Technologys that contribute to boosting their efficiency and sustainability.

This at least appears from the forecasts that Cisco manages, according to which, IT investment will focus on more sustainable hardware, ethical and predictive autonomous systems, visibility and multi-cloud management.

For the company, the investment of the organizations will focus on technological trends that will become more relevant next year. Notable among them are networks, which will focus more on the user experience and applications and will incorporate capabilities to predict problems and solve them.

By 2023, 89% of organizations will adopt a multicloud strategy

This will drive the predictive and self-healing capabilities of the networks that are moving towards the future and that will be accessed by investing in integrated and simple SaaS offerings.

In addition, investment in cloud will continue to rise next year. Cisco data indicates that 89% of organizations will adopt a multicloud strategy. However, the increasing complexity of these environments, and the need to protect, visualize and connect them, will drive the evolution towards new framework environments such as sovereign, local zone and zero carbon clouds, among others.

As a consequence of this evolution, the creation of more private and peripheral cloud applications and services will proliferate, as well as a new multicloud operating model.

In parallel, the increasing use of artificial intelligence (AI) for multiple uses, as well as for relevant decision-making, will lead industry, governments and the academic world to work on the establishment of common standards. It seeks to apply AI in an ethical and responsible manner, based on the principles of transparency, impartiality, responsibility, privacy, security and reliability.

Companies will invest in sustainability

Another of the trends that will be focused on next year will be the evolution towards Net Zero. More and more companies will invest in proposals for the adoption of standards that allow compliance with sustainability goals, especially with advances in Power Over Ethernet design and hardware.

Networks and cloud APIs will streamline the management of data center and office platforms to monitor and optimize energy usage. In addition, more and more organizations and vendors will use IoT to have greater visibility into their supply chains, while IT vendors will be more transparent about recycling, repair and reuse of equipment.

The way applications are delivered and consumed, connectivity and security will undergo a major evolution

However, investment in cybersecurity will also be important in the coming year as, in the face of the proliferation of cyberthreats, organizations will change their approaches from detecting malware to predicting it.

The rapid proliferation and maturation of hacker ‘toolkits’, including modular malware, will mean that by 2023, cyber threats are no longer so simple and attacks are more directed at people rather than systems. Cybersecurity will evolve to detect anomalies and behavior patterns, avoiding ‘gaps’ through AI and machine learning.

All of this will mean that the way in which applications, connectivity and security are supplied and consumed will experience a significant leap in its evolution, betting on new processes at the service of new business models, and digital experiences exceptional and reliable for business success.

initial image | J.P. Valery

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28% of sales in Spain are made through new digital channels

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According to the data handled by Adyen, the new digital channels are experiencing a notable growth. Currently, sales through applications and social networks already represent 28%.

Along with the upward trend that continues to experience electronic commerce, it is also observed that the new digital channels are gaining more and more strength. Although 40% of sales in Spain continue to be made in physical stores, 32% are made through web pages and 28% through apps and social networks.

Specifically, 16% of sales in our country are made through applications, while 12% are carried out through social networks.

However, not all sectors are making their sales through these channels equally. Adyen’s study points out that the retailers in the hospitality sector are the ones that make the most use of social networks to market their products and services.

As Juan José Llorente, Adyen’s Country Manager for Spain and Portugal, points out, currently, 8 out of 10 Spanish companies are incorporating new digital channels to increase the participation of their customers.

“Almost 9 out of 10 companies already consider the journey of their customers through multiple channels as one of the main initiatives to apply”.

New digital channels with new forms of payment

Adyen’s study, for which 411 retailers in Spain and more than 1,096 consumers have been surveyed, also emphasizes the importance they increasingly attach to improving customer payment options.

To do this, expand payment options it is essential since customers want to pay where and how they want, in addition to doing it safely.

electronic wallets, or ‘ewallets’ are the payment option that most companies in the electronics sector choose, according to 83%. For their part, those that operate in the fashion sector prefer, in 85% of cases, to pay through an app.

Along with this, another key aspect is how companies are addressing the security of these payments. 64% maintain that they are adopting them to deal with possible fraud, while 63% have customer behavior identification systems and 56% indicate that they have identified new types of fraud.

However, given the complexity of managing online payments and avoiding possible fraud, experts point out the importance of having an intelligent financial platform to control risks and avoid security risks.

Retailers hope to take advantage of sales opportunities through new social channels this 2023

In this line, and before digitization that retail is experiencing, 74% of the companies that have participated in this study value, above all, risk control systems and applications. For their part, 50% consider other Technologys such as virtual reality or augmented reality (VR/RA) relevant for their businesses.

However, retailers will continue to innovate for the coming years. An innovation that will focus mainly on optimizing its Logisticsstock management, marketing and customer service, as well as in the business areas in which technology can make a difference.

Looking ahead to 2023, retailers hope to improve their delivery options to customers, as well as take advantage of sales opportunities through new social channels. In this sense, they hope to put new digital channels to boost customer participation, in addition to offering more payment options beyond cash and improving operations to reduce waiting times to pay.

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Customer identity and access management market will reach 4.55 billion by 2025

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According to recent research by KuppingerCole, the customer identity and access management market will continue to grow at the rate of recent years, reaching $4.55 billion by 2025.

For the KuppingerCole analysts, their forecast is that the Customer Identity and Access Management (CIAM) market experience a compound annual growth (CAGR) of 13.1% through 2025, when it reaches $4.55 billion.

North America is the largest market, holding 43.1% of the market share. It is closely followed by EMEA with a share of 37.8%.

These figures confirm the unstoppable growth that this market segment has experienced since, in 2020, CIAM’s revenues amounted to 2,960 million dollars.

By the end of 2023, CIAM market revenue will reach $3.86 billion

In 2021, this number increased to 3.25 billion, and the current figure is 3.58 billion as we move into the first quarter of 2023.

With all this, the forecasts that the firm manages for the end of this year is that revenues reach 3,860 million dollars, and exceed the mark of 4,000 million next 2024, when revenues are expected to amount to 4,170 million. .

In this scenario, KuppingerCole expects the Asia Pacific and Latin America regions to take the longest to adopt this technology, but expects to see significant growth in these regions in the near future.

Benefits of customer access and identity management

Customer identity and access management is the part of the IAM market (Identity and Access Management) broader, and products in this area are intended to address specific technical requirements faced by consumer-facing organizations.

Additionally, these solutions aim to address issues that differ from traditional business-to-employee (B2E) use cases.

CIAM systems offer users the means to register, associate devices and other digital identities, authenticate, authorize, collect and store information about consumers from a wide variety of domains.

Information collected by CIAM systems can be used for multiple purposes

These systems also differ from IAM systems in that consumer information often comes from multiple sources. unauthorized sources.

The information that customer identity and access management systems collect about consumers can also be used for multiple purposes, including resource authorization or marketing analytics.

Furthermore, it has an important role to play in regulatory compliance.

These are systems that have to manage millions of identities and process tens of millions of logins and other transactions every day, making CIAM service delivery based on SaaS be a common process.

initial image | Onur Binay

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“Our partners and manufacturers demand agility, real-time information and comprehensive solutions”

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Héctor Hernández, Director of Operations at ICP Tech. Solutions

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With the concept of circular economy and sustainability, the need to extend the useful life of devices has become much more evident. Have you noticed that uptick in demand? What opportunities are you seeing in this regard?

Yes, definitely. We perceive a greater interest on the part of the end customer in repairing their devices and that translates into an increase in volume, although it is true that the failure rates of the products have improved a lot in recent years.

In addition, in January of this year, the new consumer regulations came into force, whereby any electronic device purchased after January 1 will have a 3-year legal guarantee. This regulation seeks to reduce electronic waste and promote sustainability, both objectives that we have at ICP Tech. Solutions.

This is going to generate a rebound in the demand for after-sales services and gives us a challenge to create services that support this circular economy.

Icp Tech.solutions are leaders in device repair and maintenance. What makes you hold this position? What sets you apart?

It is especially motivating to lead the after-sales solutions for devices in the sector and it is precisely for this reason that we demand more of ourselves every day in the search for excellence, process efficiency and continuous improvement. In short, we have a constant aspiration for excellence and innovation adapted to the needs of the ever-changing environment in which we live. ICP Tech. Solutions is an engineering company that seeks, through solutions applied to the reverse logistics sector, to provide solutions to all customer needs, providing continuous improvement that enhances their growth and brand within the sector.

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You consider yourselves a technological partner rather than an after-sales service center. What are the most common demands from retailers and manufacturers?

Our partners and manufacturers demand agility, real-time information and comprehensive solutions. In such a changing market and where many ranges of products and such varied market niches coexist, it is essential to have real-time control of operations, integrate all solutions under the same node and achieve the greatest possible response agility.

These premises are what our main partners demand of us and are the basis of the ICP group, where information and process control is the key to continue improving them, finding new alternative solutions that increase satisfaction levels and comply the very diverse expectations demanded by the market.

Repurchase, insurance or SAT services. What other services would you like to incorporate into your offer or do you already have in mind?

There is a wide variety of services that we offer from ICP Tech. Solutions: Remote solutions and advice, multi-channel customer communication services via Call-Center, Email, SMS, video call for technical advice on remote solutions or communication, more and more chosen by clients, via WhatsApp, where they can solve any problem in a very close way and at the pace that the client needs.

We have incorporated warranty extension solutions, offering the customer that extra peace of mind at the time of purchase of their electronic device which, given the current socioeconomic environment, becomes essential.

“It is especially motivating to lead after-sales solutions for devices”

In addition, we have developed home assistance solutions seeking to bring the solution closer to the customer in any product range, avoiding having to do without an electronic device, such as a smartphone, for a certain time.

We cannot forget the diversification that we have carried out in recent months, obtaining important approvals to offer after-sales solutions in products such as TV, kitchen items, means of payment, or mobility.

ICP tips for 2023

One of the keys will continue to be innovation. We must continue to think about offering services that provide new solutions and continue to satisfy the needs of customers.

We will continue to bet on the centralization of supply chains and production points. This leads to the possibility of optimizing post-sale processes and optimizing services for different product ranges, taking advantage of the synergies that occur between them: control systems, instrumentation, technical knowledge, etc.

“One of the keys will continue to be innovation”

In particular, we will maintain our commitment to the internalization of our services, offering global solutions at a European level, supported by our offices in the UK, France and Portugal. More and more clients demand global solutions from us. It is a bet that we made years ago establishing these headquarters and we are seeing that ICP is going to gain significant weight in Europe in the coming years.

Finally, one of the points in which both ICP Tech. Solutions and its partners are having an impact is the search for customer satisfaction in everything related to the after-sales service: multi-channel advice (CallCenter, WhatsApp, video call, etc.) , recommendations for the use of products, monitoring of the service executed once it is finished, buyback, staging services, etc. This becomes essential in a market that is increasingly demanding information and product knowledge.

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