It has been a long time coming, but it is finally available in Spain. Threads, the Twitter competitor that comes from Instagram, also sharing the username, has just landed in Europe after several months since its launch in the United States. The wait has had to do with the fact that Meta, the parent company of Threads, wanted to adapt the application to the privacy regulations of the European Union.
Now, it seems that everything is ready, and Threads is available in Europe and it remains to be seen if it will achieve the traction of other Meta social networks. At its launch, it was a success, although it fell flat in subsequent weeks.
However, in the last weeks of November and the beginning of December, it regained its momentum, especially due to its launch in some regions of Asia. In fact, compared to Twitter, at that time. Threads recorded 41 million downloads, while X only got 27 million. Of which, in India alone it got 9.2 million new downloads. The remaining issue is the level of user retention.
Threads has a long way to go to overtake X in Europe
Meta has big plans for Threads in Europe, and the company hopes to add 40 million users to its new social network, with its launch on this side of the ocean, taking advantage of the pull that Instagram has among young Europeans.
There are also some changes in the European version of Threads: Meta allows users to view third-party threads without having to create or link an account. This is because the company must comply with the region’s privacy laws. However, of course, it is necessary to create a profile to publish or interact with other users. Something simple, since it allows you to transfer data from Instagram and create an account with just one tap.
Meta has been constantly working on Threads and since its launch many changes have been included that European citizens will now enjoy: from the possibility of deleting the account independently of Instagram, to a very interesting search system in both English and Spanish, edition of the
tweets threads or the possibility of using several beads. All this, in addition, cIt is a web version that allows you to view the content without registering.
Will it be enough to unseat X? Time will tell.