This response comes after recent revelations about Cox Media Group Local Solutions, a marketing company linked to a major telecommunications provider in the United States, which claimed to be able to listen to conversations through phones and other devices and even sell this information.
A company capable of spying on Apple users
The company, CMG Local Solutions, claims to have the ability to process voice data from Apple users in an advanced way. Although they claimed to use artificial intelligence for this purpose, the lack of clarity over the exact source of the data and how it is collected raises significant concerns.
In response to these claims, Apple has reiterated its strict guidelines set out in the App Store. According to these standards, Apps must request explicit user consent and provide clear visual and/or auditory cues when recording, logging, or otherwise recording user activity. Furthermore, the Cupertino company highlights the importance of informing the user about the data collected and stored, allowing the deletion of this data at any time and ensuring compliance with current regulations.
Apple emphasizes the importance of explicit user consent for data collection and use. In this context, the company highlights that Apps cannot access the user’s microphone or camera without their explicit consent. In addition, Apple has implemented an orange indicator in small light format that appears on the front of the screen, where the dock is located, which is activated when these functions are in use, showing a visual signal so that users are aware. of any recording activity currently occurring on the device.
It is also important to recognize that, technically, a user can waive their right to privacy if they are properly informed and if the data is used responsibly taking into account specific laws and regulations.
Apple beyond microphone and camera protection
Nevertheless, Apple not only focuses on microphone and camera protection, but also highlights other privacy protection measures built into devices like the iOS iPhone. These protection measures include permissions for apps that want to track the user and an app privacy report that shows how often the microphone, photos, camera, and contacts have been accessed in the last seven days.
Furthermore, the company emphasizes that any data processed or stored on its servers is associated with a random identifier, ensuring that it cannot be traced directly back to the user. This measure seeks to allay any concerns about the traceability of personal information by applications on Apple devices.