Bullitt was the manufacturer of ultra-resistant smartphones sold by such well-known brands as Motorola, Land Rover or CAT, especially the latter.
Curious: their cell phones resisted everything but Bullitt has not withstood the fierce competition of the smartphone industry. At first glance it might seem like banal news to you, but the reality is that we are facing a more important fall than it seemsWell, if you didn’t know it, it was Bullitt Group who was in charge of the most off-road and ultra-resistant mobile phones on the marketthose that were sold under the brands of Land Rover, Motorola or CAT itself.
In fact, it is that the british manufacturer had even flirted with mobile phones with antibacterial protection when we were in the middle of the pandemic, and its latest creations included satellite connectivity to give even more value to some devices aimed at dangerous jobs, outdoor activities and extreme sportsamong many other applications.
Now we must say goodbye to them as they deservejust as we did with other illustrious firms such as LG, although there is no official confirmation that its history in the mobile market is over. Yes, we have the notes published by various media such as Android Police, its compatriots The Telegraph and even Mobile World lLive, so his fall can be taken for granted.
The market dictates sentences and with Bullitt it has not been benevolent
The truth is their cell phones were very niche and that assured them an unparalleled differentiation. Furthermore, Bullitt had a well-known and recognizable brand, agreements with very powerful firms and a catalog with the most important rugged smartphones of the Android platform and the market by extension, since there was no competition outside.
However, those of Reading They have not been able to withstand the challenges of a voracious market that will eat any fish, no matter how important it is, as long as it gets lost. In this case it seems that the fault has been fierce competition that even came from Samsunga giant with much more economic power and productive muscle that entered this sector with its Xcover like an elephant in a china shop.
Not in vain, the South Korean giant relatively recently signed an agreement with Airbus to place 400,000 units of its ultra-resistant devices, and obviously In these figures it was impossible for Bullitt to move by pure logic.
Europe will have to say goodbye to one of the few smartphone manufacturers left in the Old Continent, while the options among the most resistant mobile phones on the market are going to be greatly reduced… Let’s hope someone picks up the baton!
And that the British company had ambitious plans with 5G satellite communications while many of their mobile phones were even used in the armies of some countries due to their military-grade resistance certifications, but Bullitt’s previous agreement with a satellite company went to hell taking the entire company with him.
According to sources, Bullitt reached 2024 on the verge of collapseand it was last January 29 when the management informed all its staff of the dismissal and imminent closure of the company’s operations.
The options are reduced, therefore, between rugged mobile phones, and Europe also says goodbye to one of the few smartphone manufacturers that continued operating based on the Old Continent… _If you want a CAT, run, because the remaining stock will be liquidated in the coming weeks!
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