Are they more used by men or women? At what age are these platforms most accessed? An interesting study by GfK DAM answers these interesting questions
Whether you like this holiday more or less, if there is a date that we all have etched in our heads, it is February 14, better known as Valentine’s Day. And, taking advantage of the fact that there are only a few hours left until Valentine’s Day begins, it is worth it analyze the way in which many couples meet today: onlineindeed.
Not so long ago, Saying that you had met your partner through a dating app was a bit embarrassing., why are we going to fool ourselves? We thought that our family, our friends or our environment in general was going to judge us, perhaps because it was something that It was not normalizedand we preferred to invent that we had met that person in a bar, at a party, walking our pet… anywhere, well, except on one of those dreaded platforms. dating.
Today, in 2024, things have changed a lot. According to a study carried out by GfK DAM, a company that measures digital audiences, in Spain there are already More than 4 million people use websites and apps dating every month. To give you an idea, this figure includes more than one 8% of the Spanish populationtaking into account that we currently exceed 48 million inhabitants in the country.
Although these platforms can be used by people of any age, there is an age group that is very most willing to do it: people between 25 and 44 years old, considered “young” adults. Furthermore, within this segment the use of the millennialsthe generation that includes those born between approximately 1981 and 1994.
Tinder continues to be the most used dating app in Spain
And which app is best for dating? You will ask yourself. The truth is that, today, there are platforms dedicated to serious relationships, more casual relationships, people who belong to the LGTBIQ+ group and even others who want to provide security for women. Each person will look for their place where they are most comfortable or which works best for them, but this is the top platforms dating in Spain:
As you can see, Tinder has no rival: a platform with more than 1.5 million monthly unique users, where each one spends almost 2 and a half hours. A deserved second place for Badoo, which is dangerously close to one million users and is quite far from the bronze medal: Grindr. This is a specific app for gay and bisexual men, and may be their favorite alternative, as they invest a staggering 8 and a half hours in the app.
Men and civil servants are the most active in these apps
On gender issues, the study concludes that men They are more likely to use dating sites than women. While male users who use dating websites and apps are in 2.8 million and they invest an average of 4 and a half hours per month, women are reduced to 1.2 millionless than half, using 2 and a half hours of use per month.
On the other hand, GfK DAM has also analyzed the professional profile of people who use applications dating. Public sector workers lead the ranking, with 407,000 monthly employees connected; Then, there would be those dedicated to tourism, hospitality and commerce, with 345,000 users; followed closely by sales professionals, estimated at 324,000 users.
Furthermore, it is curious to know that the people who spend the most time flirting online are those related to the health and beauty fields. In total, they invest 5 hours and 14 minutes every month in this activity.
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