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The Spanish Freepik increases its workforce by 49% and seeks to attract AI profiles

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Image banks have become essential in the day to day of many companies. Its use is wide and varied since they provide high-quality photographs as a resource for presentations, reports, marketing actions, web design… Spain can boast of having one of the most important worldwide: Freepik, which has also closed 2022. with record numbers in terms of employees demonstrating the good moment that the company is going through.

Headquartered in Malaga, Freepik already has 567 employees, of whom the vast majority are in their homeland, some 471. It also has offices in other countries such as Denmark, Colombia and the United Kingdom. In 2020 the Swedish investment firm EQT8 acquired a majority stake in the company.

The content of Freepik Company products is also created by the company’s own designers and by more than 10,000 collaborators with which it counts. A powerful image bank that has allowed them to climb, according to the Alexa ranking, to 107th place in global internet traffic.

Created in 2010, its goal has always been to provide free graphic resources to designers around the world. In fact, this Spanish stock image platform is used by millions of users every day, including multinationals such as Microsoft, FedEx, Amazon or Spotify. Finally, it has closed 2022 with a growth of 49% in the personnel section, compared to the previous year.

“In a complicated context like the current one, in which many large international technology companies are immersed in massive layoffs, Freepik Company is positioning itself as a technology company that ends 2022 with a high rate of incorporations,” the company highlighted.

Goal 2023: more artificial intelligence

Founded by three entrepreneurs, Joaquín Cuenca, Alejandro Sánchez and Pablo Blanes, in its trajectory it has come to acquire other international companies such as Videvo, Iconfinder and Original Mockup. Freepik foresees sustained growth for 2023 with respect to the consolidation of the workforce and with an eye on retaining talent. Thinking of increase the workforce with up to 70 new profiles among its different offices, among which those related to the development of Artificial Intelligence stand out.

A technology that is not new to Freepik, on the contrary, the company is a pioneer in the sector, relying on it for years. In fact, the demanded profiles will develop projects around this technology as Data Scientist, specialized teams in Front and Product Design and Full Stack profiles.

«This increase in the number of employees, in a year in which a multitude of technology companies have had to cut their workforce, reaffirms our status as a rare bird in the sector: founded solely with its own resources, and in Malaga (outside the traditional circuit), and, furthermore, growing in a sustained and healthy way in every way. In 2023 we will bet on consolidating the workforce, on talent and on strengthening our position in the sector of creativity and graphic resources”, explains Javier González, COO of Freepik Company.

2022 has also been the first year in which Freepik has been able to develop a Design your Future corporate social responsibility planwhich it will further promote in 2023. And it has also obtained the Great Place to Work certificate.

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Microsoft increases the staff of its artificial intelligence center in Barcelona by a hundred

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Microsoft aumenta en un centenar la plantilla de su centro de inteligencia artificial en Barcelona

After the company announced a total of 10,000 layoffs worldwide, representing 5% of its workforce, Microsoft is now announcing the hiring of 100 new employees for its artificial intelligence (AI) center in Barcelona. This new wave of hiring, which contrasts with the economic recession and job cuts in the technology sector, adds to the 80 people who have joined the center in recent months.

That Microsoft hires 100 new employees for its AI center is not trivial, since since its opening in September 2021 its activity and productivity based on the development of models on artificial intelligence have not stopped growing. And it is that this space, attached to the division WebXT (Web Experiences Team), works to improve services such as Azure, Bing or Windows.

Microsoft seeks to strengthen its technology hub in Barcelona by attracting talent in new vacancies for specialists in Artificial Intelligence, Machine Learning, Software Development and Data Science.

With implementations in software engineering, data science, and machine learning, new AI models and innovative web experiences can be developed. The goal is to create a diverse work team in gender, culture and nationalities.

The president of Microsoft Spain, Alberto Granadoshas appeared during an event organized by the New Economy Forum and has stated that the employment adjustment plan will not affect the data center projects that exist in our country, although they will give priority to certain areas in order to face new challenges and projects .

However, he values ​​the global layoffs as a conservative and positive lineafter having increased its workforce by more than 50% in recent years.

Granados has assured that the layoffs from Microsoft will neither reach Spain nor will they affect the construction of data centers in Madridas well as the launch of his cloud region. Similarly, it ensures that the data centers of Meco, Algete and San Sebastián de los Reyes will have a impact of 15,000 million euros in the national economy and will generate 50,000 jobs.

A clear commitment to AI

The AI ​​center in Barcelona is the fourth that Microsoft has opened in Europe, after those in London, Paris and Munich, the eighth in the world and the first in Spain. It must be taken into account that AI does not stop growing and that, in addition to having been declared ‘the word of the year’ by the FundéuRAE, it is expected to that ends up being fully integrated into the business structure and assuming a brutal transformative effect on the economy.

Since Microsoft announced its investment in Open AI, its commitment to the integration of all Technologys (such as ChatGPT) in its products is complete. Thus, it is sought that it can be applied in Azure or Power Point so that users could generate texts or images organically. The objective of the company in Spain, in the words of Granados himself, is to Mark new opportunities with various Ibex 35 companies.

The WebXT organization It works as a start-up environment where you work on challenges that allow you to improve the consumer experience through optimal products and services such as Bing, Edge and MS News.

Spain, core of digital talent

To speak of Spain is to do it one of the ten countries that most attract and retain digital talent, being the fourth country in Europe, after the United Kingdom, Germany and France, in number of professionals and developers in the cloud. All this represents 10% of professionals certified in advanced Technologys in Europe.

With its new AI center in Barcelona, ​​Microsoft seeks to make Spain and Catalonia a reference in the sector. His plan is to continue working in partnership with universities, research centers and technology companies to promote training in AI and Machine Learning Technologys.

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OpenAI launches a tool to catch those who use ChatGPT and other AIs to generate texts

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OpenAI has announced the launch of a tool to distinguish between human-generated texts and the created by Artificial Intelligence systems, such as ChatGPT and GPT-3. Is named OpenAI AI Text Classifier, and for now it is not excessively accurate, since it has a success rate of 26%. However, according to OpenAI, if used in combination with other systems, it can be useful in preventing users of text-generating AI systems from abusing them.

Until now, mostly because students were starting to cast texts created with ChatGPT as part of their homework. They have also used them in other areas, which has led various institutions to prohibit the use of ChatGPT on their networks and equipment. This is the case of several schools in the United States. They have done so out of fears of the impact they may have on student learning.

Among the entities that have banned ChatGPT is Stack Overflow, whose managers have decided that their users cannot share content generated with ChatGPT, alleging that Artificial Intelligence makes it very easy for users to flood their discussion forums with more than dubious answers to the questions posed.

In other words, their mission will be to help discover those who use texts generated by Artificial Intelligence, ensuring that they have written them, or any other human. Of course, as the company points out, it is best to use it as a complement to other systems for identifying the text source, instead of using it as a primary tool to identify if it is written by humans.

In addition, it is a classification tool considered initial by OpenAI, although the company has decided to launch it to obtain information from its users about its utility. In OpenAI they also assure that they hope to share improved systems in the future, although without specifying.

As with ChatGPT, OpenAI AI Text Classifier is an Artificial Intelligence language model trained with a multitude of publicly available text examples on the web. But unlike said tool, it is tuned to predict the probability that the text it analyzes is generated by any Artificial Intelligence model capable of generating text.

Specifically, OpenAI has trained this tool with text from 34 text generation systems from five different organizations, including OpenAI. This text was matched with somewhat similar human-written text on Wikipedia, websites pulled from links shared on Reddit, and a set of human-written samples compiled by an older OpenAI text generation system.

Text Classifier does not work, yes, with any type of text. You need me to have a minimum of 1,000 characters, or between 150 and 200 words. In addition, it does not detect plagiarism, and according to the company, it is more likely to fail to detect texts written by an AI if the text is written by children or in a language other than English. The latter is mainly due to the fact that the data with which the tool has been trained is fundamentally in English.

The tool, when analyzing a text, displays a response, which determines the probability that the text is or is not generated by Artificial Intelligence. Thus, it will classify it as “very unlikely” that it is generated by an AI when it believes that this probability is less than 10%; “unlikely”, when the probability of this being the case is between 10% and 45%; “not clear” if the probability that it was not written by a human is between 45% and 90%; “possibly” generated by AI if it has between 90% and 98% probability that it is so, and “probably” generated by an AI if the percentage probability exceeds 98%.

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Did you miss the webinar? Find out how to reduce your environmental impact here

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Sustainability in IT operations and data centers has become one of the main challenges that companies face. Being sustainable makes it easier for companies to minimize their carbon footprint, reduce their costs, increase their productivity and improve their brand image among consumers who are increasingly concerned about the future of the planet. However, to be sustainable in an efficient and sustained way over time, it is essential to have the right partner.

A few days ago we held our webinar “How VMware helps you reduce your environmental impact” in which experts from the American multinational told us why it is important for all companies to bet on technological sustainability, what initiatives and strategies the company is implementing. company for reduce your environmental impact and how organizations can use VMware solutions to reduce their carbon footprint

Throughout this virtual meeting we have the participation of Lluis Altés, Senior Business Solutions Strategist at VMware, Clara Arbide
Iberia Regional Business Manager-Cloud Management at VMware and Carlos CarballeiraCloud Management Lead Solution Specialist at VMware, who told us about initiatives like “VMware Zero Carbon Committed” a program to catalyze and accelerate the transition to zero carbon clouds through the company’s associated data centers that are powered by renewable energy sources; or how VMware Aria helps companies become more sustainable, thanks to a cloud management solution that unifies applications, infrastructure and services in private, public and hybrid clouds, from a single platform, with a single data model.

If you missed the webinar or if you want to review some of the most interesting moments of this technical session, you can now do so by clicking on the following link. Do not think twice and discover how you can advance on the path of sustainability.

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