If you do not pay 2.99 euros/month to remove advertisements on Prime Video, Amazon cuts off your access to two very important technologies: Dolby Atmos and Dolby Vision.
- If you do not pay to remove advertising on Prime Video, you will not be entitled to Dolby Atmos and Dolby Vision
- Prime Video, however, retains HDR10+
- Amazon did not provide clear notice of the withdrawal of these essential technologies
Streaming platforms have a new vein: the paid plan with advertisements. As surprising as it may seem (pay to undergo advertising pages, why?), Netflix has had great success with this subscription. Prime Video is also launching its own but there is very bad news.
To read > Here are all the films and series to be found on Prime Video in February 2024
Dolby Atmos and Dolby Vision disabled if you don’t pay
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It is from April 10, 2024 that the paid formula with advertisements from Prime Video arrives in France. So far, so good since subscribers will benefit from the entire catalog. Except there is a catch, and not just any catch. Dolby Atmos and Dolby Vision technologies will not be available, which means that you will not have access to the best in terms of sound and image. The only good news: HDR10+ is still supported.
If the pill doesn’t work well, it’s because until now, these options were included. But also because Prime Video shows users of this formula that Dolby Atmos and Dolby Vision are activated when this is not the case. Subscribers therefore find themselves wronged and wrong. We give the benefit of the doubt to Amazon who may not have done this on purpose, but there is deception on the merchandise.
Some will argue that users who encounter advertising in the middle of a program probably have no appetite for Dolby Atmos and Dolby Vision. Which is possible since being cut off in the middle of a film or series is not a pleasant viewing experience. But anyway, Prime Video must be clear !
Pay 2.99 euros/month to remove advertising
It should be noted that Prime Video’s formula with advertisements is not like Netflix. It is activated by default and if you want to get rid of advertising pages, you have to pay an additional 2.99 euros/month. As a reminder, the Prime subscription is 6.99 euros/month or 69.99 euros/year. At the end of the year, the bill is therefore higher.
Prime Video therefore opts for the payment of a monthly supplement in exchange for the removal of advertisements rather than a separate formula. Disney+ followed Netflix with an individual subscription including advertising pages.