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the keys to 2022 for Apple and what can happen in 2023 and beyond

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The day after tomorrow we finish a year of Apple that we can describe as one of the most turbulent in its history. And look, we have 2020 and 2021 as very recent pandemic years, but 2022 has been noted for both its good and bad news.

This year also leaves us with promises and warnings for the future. Several external factors have been warning that curves are coming, and that therefore the company may have a very different future from what Tim Cook himself imagined a few years ago.

Good products, bad economic conditions

2022 has been presided over by the iPhone 14, without a doubt. Apple’s phone comes with incremental improvements, but at the end of the day they improve the already great cameras of its predecessors and introduce pleasant surprises like the Dynamic Island.

The Mac Studio has also been one of the punts 2022: finally, Apple Silicon demonstrates its potential with a computer already dedicated to professionals and an M1 Ultra chip that exceeds the most powerful Intel Mac Pro under certain conditions.

But 2022 has also been loaded with more sour news: the war in *text muted*, inflation and the devaluation of the euro against the dollar have caused a huge price hike both in its products and in its services. That could have caused a drop in sales, something that very recent rumors already say could force Apple to make decisions for the future.

The delay in the release of new Mac models It can also be caused by COVID in China and the global logistics crisis. It’s not that 2022 has been a poor one, but the continued leaks about alleged launch cancellations for this year make us suspicious of an Apple that hasn’t been able to get to everything it wanted.

The result: a Annus horribilis on the stock market with a drop in market value of one trillion dollars. From the $180 that we saw at the beginning of the year in the value of its shares to a minimum of $125 these days.

2023, a year of recovery

And the future? There are reasons to think more restrained growth from now on. New European laws are going to force Apple to use USB-C everywhere, which will curb sales of its own cables. We could also see the end of the App Store as the exclusive store for downloading applications on iOS and iPadOS, which may result in lower revenues in the services division.

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Laws and moves to secure long-term production may complicate growth over the coming year

You also have to think about the movements to diversify production: they will solve the logistical problems, but they will do it in the long term. And if 2023 continues to be a year of rising prices, sales won’t grow much more either. In the short term, in 2023 and perhaps 2024, we could see an economy and an Apple that would still be hard to see grow.

We have hope in the new products. Rumors already bet very strongly for a 2023 in which we will see the arrival of an augmented and/or virtual reality viewer, something that can revolutionize that market or remove its foundations. That could grow Apple’s value, a new product that catches the world’s attention.

In the longer term we could be witnesses of this phenomenon for a second time with the Apple car. In Cupertino they seek to enter a very difficult market, but even so, and softening their initial ambitions, they are going to break into a product that could change not only the car but the entire mobility industry. It all depends on the ecosystem of services that are attached to that car.

With everything, and I hope I’m wrong, I would not bet on an Apple that grows spectacularly over the next twelve months. Time is needed to recover from a 2022 that has not been pleasant, and you have to prepare for scenarios in which laws and regulations can change the scenario completely.

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Apple Pay in South Korea: this time it’s (really) coming soon

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After a false start and much procrastination from the administrative authorities, Apple Pay really getting ready to make its big debut in South Korea. The Financial Services Commission had looked into the exclusivity contract that linked Hyundai to Apple Pay, and it was finally decided to cancel this deal: “During the authorization process, Hyundai Card decided to remove the exclusivity clause that was included in the original contract. Therefore, other credit card companies may contract with Apple to provide Apple Pay service in Korea at any time. » thus specified one of the persons in charge for the FSC. Hyundai Card will only be able to benefit from the service a little in advance, in particular in the shops of Costco, Lotte Himart, Ediya, Mega Coffee, KFC etc.

Apple Pay virtual payment

This new arrangement should not be so unfavorable to Apple since Apple Pay can now be compatible with all payment cards used in South Korea. As a reminder, the FSC had blocked the launch of Apple Pay at Hyundai Card almost at the last minute: advertisements announcing the availability of Apple Pay were even already visible in Seoul! Finally, in addition to Hyundai Card, Apple Pay will also be compatible with credit cards from Shinhan, Samsung (yes!) and BC.

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Magic Mouse VS Logitech Lift: Features, Differences, and Pricing

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Apple offers users two peripherals to control their Macs: the Magic Trackpad or the Magic Mouse. Those used to MacBooks and their large touch pad for gestures may choose the former, but those who prefer a more conventional experience are likely to opt for the latter. However, there are other mice that can make us question whether the Magic Mouse is the best option for our Mac. Like the Logitech Lift. We put them face to face to compare their features, differences… and prices.

Features Magic Mouse and Logitech Lift

Logitech Lift

Specifications

apple magic mouse

logitech lift

dimensions and weight

2.16 cm (height) x 5.71 cm (width) x 11.35 cm (depth), and 99 grams

7.1 cm (height) x 7 cm (width) x 10.8 cm (depth), and 125 grams

CONNECTIVITY

Bluetooth and Lightning

Bluetooth and USB Logi Bolt

sensor technology

Logitech Advanced Optical Tracking with up to 4000 dpi

buttons

Multi-touch surface and one click

Six buttons, four of them configurable

wireless operating distance

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about 10 meters

battery

Month or more of operation per charge

up to two years

Compatibility

Mac with Bluetooth and OS X 10.11 or later, and iPad with iPadOS 13.4 or later

Windows, macOS, iPadOS, Chrome OS and Linux

price

85 euros

€79.99

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite


Apple Mouse Magic Mouse

  • Design: the Logitech Lift aims to solve a problem that many of the people who work glued to the computer end up suffering: wrist pain. Have a 57 degree angle relieves pressure on the wrist, so that the arm and upper body have a more relaxed position. In addition, there is a left-handed version and a right-handed version. The Magic Mouse goes for a minimalist, low-profile look, the opposite of the Lift, and you love it or hate it. This type of design does not suit some people because of the pain.
  • connectivity: Magic Mouse connects to Mac instantly via Bluetooth, and is recharged by Lightning. The Logitech Lift can be used both by Bluetooth and by the Logi Bolt USB receiver if our equipment does not have Bluetooth or we prefer this type of connectivity.
  • sensor technology: Apple does not provide information on this, but Logitech assures that the Lift can be configured with up to 4000dpi for users who want more speed (without sacrificing precision).
  • Buttons: Magic Mouse, to the *text muted* eye, does not have buttons, because its surface works like a big button, and it depends on whether the click is on the left or right side to do certain functions. However, this has a problem, especially when playing games, since you can’t do both clicks at the same time. On the other hand, the surface is tactile and allows gestures, something that is not common in a mouse. The Logitech Lift has six buttons, and four of them are configurable. In addition, the SmartWheel allows comfortable movements of speed and precision.
  • Compatibility: Magic Mouse only works with Mac. Period. By your side, the Logitech Lift offers compatibility with all major operating systems: Windows, macOS, Linux, Chrome OS and iPadOS. Plus, it can be paired with up to three devices at once and quickly switch between them with the push of a button, making it highly versatile.
  • Battery: Apple promises a month or a month and a half of autonomy in the Magic Mouse depending on the use, but Logitech claims its Lift can last up to two yearsand uses one AA battery.
  • Price: The recommended retail price of both mice is similar: 79.99 euros for the Logitech Lift and 85 euros for the Magic Mouse. Of course, the Logitech Lift can be found around 50 euros with usual offers.

Magic Mouse VS Logitech Lift, which one to buy?

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Since its release, Apple hasn’t revamped the Magic Mouse (other than adding a built-in battery in place of the battery compartment in a revision), and seems to have no interest in doing so. It is a mouse that enters through the eyes and attracts attention due to its design, since there is no other like it. But It is not very practical for many users (or comfortable). Yes, it allows you to perform gestures such as movement and has a range that is not bad, but it is not for everyone.

The Logitech Lift is a more conventional proposal, although not classic, since it is committed to a vertical format with which to help us improve posture and reduce wrist pain, something that those of us who spend working in front of the computer all day have suffered ever. Also has customizable buttons and dpias well as the ability to connect it to three devices at once and jump between them quickly.

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite


Apple Mouse Magic Mouse

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Apple would not have planned a Mac Studio M2 Ultra because of the new Mac Pro

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Apple is due to launch a new Mac Pro with the M2 Ultra chip this year and that could mean there won’t be a new Mac Studio with the same chip, according to information from Bloomberg’s Mark Gurman.

The problem for Apple would be that a Mac Studio with the M2 Ultra chip and a Mac Pro with the same processor would duplicate each other. The interest in taking a Mac Pro would be more than limited, especially if we are to believe the rumors that the machine will not be really modular. Apple would therefore prefer to set aside the Mac Studio and not renew it, at least for now.

It could therefore be that Apple is waiting for its M3 or M4 chips to offer a new version of the Mac Studio. Suffice to say that we will have to wait a little while. As a reminder, the existing computer was born a little less than a year ago now and is entitled to M1 Max and M1 Ultra chips.

Regarding the Mac Pro, Apple had initially planned an M2 Extreme chip, but the project was finally abandoned to focus on the M2 Ultra chip. The computer would keep the same design as the 2019 model with Intel processors. Users would not be able to change the RAM or graphics card (GPU) themselves. The release would take place in the spring, although the exact date is still uncertain.

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