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The Italian insurtech, Prima, lands in Madrid with 50 million ‘under its arm’

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Prima is an Italian insurance agency specialized in the automotive sector and already has headquarters in our country. Its objective is to allocate an investment of more than 50 million euros to the development of the activity in the country.

Leader in the Italian market, its value is to transform the way users access insurance policies. The digital native agency raised more than 100 million euros in its last round of financing, in 2018, this being the largest venture capital investment made in a technology company to date in Italy.

In this sense, Prima comes backed by three of the most important investment groups in the world; Blackstone, Goldman Sachs and Carlyle, shows the strength of your proposal and services. Thus, the insurtech, which has approved the investment plan until 2027, intends to revolutionize the paradigm of Spanish insurance sector, historically traditional and little prone to innovation, through a business model focused on simplicity and efficiency with highly competitive prices.

In this context, the landing in the Spanish market, accompanied by the recent arrival in the United Kingdom, is included in the first stage of the expansion plan of the agency at a global level, after its rapid growth in Italy and, with the aim of establishing itself as one of the leaders in the sector at a European level.

More than 300 developers, engineers and scientists

In Italy, Prima has already exceeded two and a half million customers active in June 2022, which represents a year-on-year growth of 70%, it has a market share of 6% in the automotive sector and is the market leader in direct online sales, with a market share of 25%.

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Leveraging analytics, artificial intelligence and state-of-the-art algorithms developed in-house, Prima has inverted the perspective of the insurance industry, placing the customer at the center and has transformed the way in which users access insurance policies.

Along these lines, all the tools are produced by its R&D team, which includes more than 300 developers, engineers and data scientists globally, who design and refine all of Prima’s systems and algorithms on a daily basis.

Ignacio Castilla, appointed Country Manager of Prima in Spain

The insurtech has appointed ignacio castilla as Country Manager of Prima in Spain, a figure in charge of leading the team and developing the strategy in the national market, contributing his twelve years of experience in the world of business, consulting and the insurance sector.

Prima arrives to transform the way in which Spanish policyholders conceive of their car insurance. We are convinced that our value proposition, based on simplicity and transparency through technology, fits the needs of the Spanish market, similar to the Italian one. We are sure that the landing in Spain will be a success, providing great value for users and providing a very important boost to Prima’s global growth.” indicates Castilla.

Prima, which has a collaboration agreement with IptiQ (SwissRe Group), already has an office in Madrid and a local workforce of more than 30 employees. In addition, they plan to close the year 2023 reaching 50 employees and consider that one of their main priorities and challenges for the coming months will be precisely the attraction of talent.

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The best contents of the week in MuyPymes

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We end one more Sunday with a new summary of the best content that we have published in MuyPymes, a classic where you will find the most important news of the week and you can catch up with just a few clicks. As always, we wish you a good Monday.

  • Where can I use the newborn, euro digital?
  • The State plans to increase spending on technology by 12% this year.
  • Online sales will increase in Spain by 20%.
  • Seven out of 10 ICT companies will increase their workforce in Spain.
  • These are the growth prospects for the label market in 2023.
  • Sony updates its camera catalog with the new 4K PTZ.
  • Apple will release a new iPad Mini later this year.
  • Epson expands its catalog of projectors with new 3LCD 4KE models.
  • Apple is working on a flexible iPad, and it could arrive next year.
  • Flexible remuneration, that great unknown.
  • These are the trends that will mark 2023 in the organization of events.
  • Titbit raises 150,000 euros in its second investment round.
  • Getac introduces the S410 laptop and F110 tablet, two ruggedized and powerful 5G-enabled computers.
  • Epson presents its new EB series video projectors.
  • How to choose hosting and domain for my website.
  • Brother expands its catalog of two-inch ticket and label printers.
  • Samsung presents the new Galaxy Book3.
  • What can we expect about cybersecurity, in the coming months.
  • Artificial Intelligence: how will it affect jobs?
  • Microsoft is starting to show full-screen Microsoft 365 ads.
  • Do you want to help children in vulnerable situations?
  • Microsoft Teams is integrated into the Elgato Stream Deck.

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Barcelona offers 200,000 euros to the project that reduces the accident rate of motorcycles

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Barcelona City Council has launched a challenge for companies, startups, universities and innovation centers to present urban solutions that have as objective reduce motorcycle-related accidents. The chosen projects, which will be applied in the city, are part of the Barcelona Innova Lab Mobility initiative that promotes pilot tests to improve mobility.

Barcelona is one of the European cities with a greater presence of motorcycles and mopeds which represent 33% of the total census of vehicles, and motorcycle drivers account for 86% of the seriously injured, according to the balance of road accidents for the first half of 2022. With the aim of reducing accidents and increasing road safety in the city, these entities have launched this initiative to find and apply innovative solutions on the streets of the city, with the collaboration of the Tomorrow.Mobility show organized by Fira and the EIT Urban Mobility (European Union initiative).

The challenge, launched internationally, counts with an economic endowment of 200,000 euros, which will correspond to a maximum of 80% of the total amount of the winning solutions. The projects can be aimed at resolving the accident rate from behavioral innovation, that is, with solutions related to driving habits, and from technological innovation.

The execution time of the selected proposals is 18 months, of which the pilot phase must be a minimum of six. The proposals must be applicable in a real environment in the short term and must define, in this sense, its deployment space. In addition, it must achieve quantifiable results in relation to the safety of motorcyclists and third parties, which are lasting over time. Its innovative and differential component will also be valued both in the methodologies and resources used and in its execution.

This call is aimed at companies, startups, universities, research centers, technology centers, associations and foundations that have until next March 1 to present their projects. A committee of experts will assess the technical quality of the works presented and will choose the winning solutions that could be applied in Barcelona during that same year. The projects will have international projection with their participation in the next edition of Tomorrow.Mobility, which will be held next November together with the Smart City Expo World Congress at Fira de Barcelona.

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Microsoft Teams integrates into Elgato Stream Deck

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The Elgato Stream Deck is a very interesting peripheral that we had the opportunity to analyze at the time, and that allows you to create different shortcuts and functions that will be associated to each of the available buttons. It allows you to create different usage profiles, and we can switch between them in a very simple way.

For example, we can assign to a button that directly opens a web page, to run a specific application, to perform a specific action and we can also set specific commands and download completely free applications. It is a very interesting solution, especially for professionals who are dedicated to content creation and streaming.

The point is that the Redmond giant has released an official plugin that allows you to integrate an Elgato Stream Deck device with Microsoft Teams. This plugin was announced by the American company earlier this week, but it was officially launched yesterday. The installation process is quite simple, but we can find more information in the official Microsoft forums.

Once installed, we can use the Elgato Stream Deck to access shortcuts and specific functions that will improve our user experience with Microsoft Teams. Thus, for example, we can blur the background in a video call by pressing a button, and we can also assign other specific functions such as raising and lowering our hand, muting ourselves, recording, and even to show live reactions during meetings.

This new plugin enhances the value of the Elgato Stream Deck, making it a very interesting solution for those who work remotely and have to participate in frequent video calls and events. Obviously it is still an excellent option for content creators and streaming professionals as well. I remind you that it is available in different versions, and that the standard MK.2 model with 15 buttons is priced at €149.99.

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