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The importance of partnerships to overcome business challenges

In times of uncertainty, investing in partnerships and sharing ideas with the channel ecosystem stands as the key to overcoming current business challenges.

After the difficulties experienced during the pandemic, the current macroeconomic situation, dominated by uncertainty and falling demand, presents new challenges for organizations in the IT channel. How can partners continue to build their growth and profitability when external conditions are difficult?

Currently, three major challenges have been detected that can have a significant impact on partners, suppliers and their respective customers: an imminent threat of recession, the growing cost of doing business, and the increasing need to move towards digital transformation.

These three challenges combined require great efforts on the part of companies, since business in the channel oscillates between investing in the latest technology, reducing costs and consolidating operations. Consequently, addressing these three challenges may affect the prospects of channel professionals for the coming year.

More than 40% of channel partners globally expect the profitability of their business in 2023 to be flat or declining

According to recent Canalys research, more than 40% of channel partners globally expect their business profitability in 2023 to be flat or declining compared to 2022.

However, the channel must remember that it has faced similar challenges before and facing new challenges means seizing new opportunities. IT partners can continue to drive profitability by understanding the issues their customers are facing as a result of economic challenges, and add value through support.

Partnerships, the key to facing new challenges

Vendors, partners, and their customers are experiencing essentially the same difficulties today. However, the channel can rely on the strength of their partnerships and the ecosystem of channels to share ideas, get support and overcome challenges.

Collaboration and knowledge are some of the best ways to help share best practices and build trust.

The tools and platforms available to channel partners allow them to deliver great customer experiences.

Bearing in mind that the market for network as a service (NaaS) has a compound annual growth (CAGR) of about 28% between 2022 and 2028, the year in which it will reach 47,000 million dollars in 2028, the programs are adapting and optimizing.

This is intended to help partners grow to offer network services that extend from the traditional reseller path.

NaaS is also an attractive option for end customers who want to take the stress out of managing the network themselves. In addition, it can also mitigate the problems of skills shortage present in many IT equipment today.

They also can, and should, use any vendor training offered to them and explore not only solution-related resources, but other elements of the business, such as marketing, customer service, and sales techniques. This will allow to deepen the understanding of more elements that will help to offer the best customer experience.

And, although it seems obvious, it must not be forgotten that partners must understand the solutions they are selling. Internal training is often overlooked in the quest to produce satisfied customers. Especially in today’s climate, customer needs are changing based on current threats in the marketplace, not to mention increasing pressure to cut costs, save energy, and choose ethical software and hardware that conform to industry standards. sustainability.


Turn challenges into opportunities

Although it may seem overly optimistic to say that today’s market may present opportunities for profitability, clients need expert channel advice now more than ever.

During the pandemic, while it was a challenging time for many partners, the pressure of the market environment was a catalyst for change, and many companies were able to adapt and thrive. Similarly, the channel can use current changes in the market as an opportunity to adapt, meet the needs of its customers, and adapt the customer experience to support these new challenges.

Clients will seek partnerships with partners and distributors for advice on the best methods to make their networks more efficient and effective

Customers view channel partners as trusted advisors. A crucial element for profitability is keeping costs low while driving sales. In this way, customers will look for partnerships with partners and distributors so that they can advise them on the best methods to make their networks more efficient and effective.

Partners can use their expertise to tailor a customer’s network solutions to find technology that can help save energy and create a more efficient infrastructure that supports their energy goals. cost effectiveness.


In addition, they can provide insight and advice on the best solutions to help customers reduce costs and increase their own profitability by using today’s challenges as an opportunity to deliver great customer experiences and be indispensable as a value-added service provider.

initial image | Natalie Pedigo

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Test winner headphones: These ANC headphones beat even Sony from the throne

The most important things at a glance:

  • The Sennheiser Momentum 4 Wireless is our current test winner among Bluetooth headphones
  • You are currently getting the model for 268.21 euros at Amazon
  • Below you will find an excerpt from our best list of Bluetooth headphones
At the time of writing, Sony’s WH-1000XM5 is no longer our number one noise-cancelling headphone. The Sony headphones were beaten by the Sennheiser Momentum 4 Wireless.

The Momentum 4 Wireless convinces with a great, clear sound with a rich bass. As a reward, there is the top grade of 1.2, with which the Sennheiser model beats the former test winner in terms of sound. The excellent active noise suppression was also a lot of fun in the practical test. In our stress test scenario (simulated aircraft noise), the Sennheiser Momentum 4 Wireless attenuated very effectively for us. There is further praise for the excellent battery life: With the highest ANC strength, the Sennheiser Momentum 4 Wireless ran for a whopping 53 hours in our test scenario – a very strong performance. Although some headphones run longer without ANC, since the external signal processing cannot be deactivated with the Sennheiser Momentum 4 Wireless, we were not able to test this here.

A few small things bothered, for example, the ear cups can only be rotated, but not folded. But that’s complaining on a high level.

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Time change from Saturday to Sunday: Drivers now face a very special danger

The ADAC advises drivers to drive with foresight and be more aware of the dangers in order to avoid serious accidents involving wildlife. This applies in particular to forest sections and roadside field edges. In purely temporal terms, the evening and early morning hours during twilight are particularly dangerous. So foot off the gas and always be ready to brake.

An additional helper is the free Wildwarner app, which is available for Android and iOS. The uses acoustic signals to draw your attention to particular danger spots. The best way to do this is to connect the app to your car via Bluetooth and receive the information via the built-in music system. You do not have to operate the app itself while driving.

Wildwarner covers Germany, Austria and Switzerland. Hunters and drivers can optionally register and actively report danger spots themselves. If you already see wild animals on the side of the road, reduce your speed further and switch off the high beam. Horns can be used to scare away wild animals.

If you want, you can also report an accident with wildlife or a dead animal along the route in the animal find register. This is a database that systematically records animals nationwide.
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The end of “John Wick 4” explained: what comes after the action hit?

The end of “John Wick 4” probably came as a surprise to most fans. The ex-killer wins the duel against the nasty Marquis de Gramont (Bill Skarsgård) and is thus released from all duties to the Hohen Hammer. Unfortunately, he was badly injured in the shootout with his former friend and current antagonist Caine (Donnie Yen). And so, with everything settled, John Wick, bleeding heavily, sits on the steps below the Sacre Ceour Cathedral, looks up at the beautiful suns and thinks of his late wife Helen (Bridget Moynahan) before he falls dead himself. In the next scene, Winston (Ian McShane) and the Bowery King (Laurence Fishburne) stand in front of the former hitman’s grave and wonder whether he has ended up in heaven or hell.

So John Wick really does appear to be dead. And that, although it was said for a long time that there would be a fifth part. But as director Chad Stahelski has now revealed to The Hollywood Reporter, he and Keanu Reeves have only just finished the “John Wick” series. Nevertheless, they are not averse to further sequels. Unfortunately, ambiguous statements like these are standard in Hollywood. After all, you don’t want to obstruct the future of a franchise. But with Chad Stahelski’s announcement, you can be pretty sure that we won’t see a “John Wick” movie in the near future.

The post-credit sequence in the fourth part is all the more irritating. Because we see Donnie Yen’s character Caine again, how he visits his daughter. But before he can reach her, Akira (Rina Sawayama) suddenly appears. She probably wants revenge on Caine for killing her father. But before that happens, the film ends. Now, of course, one can speculate: is the scene just there to bring Caine and Akira’s stories to an end? Or is it even the cornerstone for a spin-off? An offshoot has already been confirmed that expands the “John Wick” universe.

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