Ads on YouTube often appear at inconvenient times and recently have been causing more trouble than usual. It seems that the platform is testing the patience of its users and is considering changes that could make the viewing experience more stressful or, perhaps, improve it, depending on how you look at it.
YouTube has plans to carry out a complete overhaul of your ad system, as he has expressed in an entry on his official blog. One of the proposed changes is the ability to have fewer ads, but longer duration.
YouTube experiments with longer ads in its TV app
The platform is thinking of offering a different experience depending on the device from which the content is consumed. For example, if you’re watching videos on a TV or devices like Chromecast, Fire TV Stick, or Apple TV, among others, you’ll likely see fewer ads, even if they end up being longer.
This strategy makes sense from a business standpoint, as most of the time when viewing YouTube content on a mobile device, users tend to see shorter video snippets. Therefore, they are likely to see more ads, but shorter durations.
In contrast, when viewing content on a TV, more time is likely to be spent on the platform, watching longer videos. As a result, you may see fewer ads, but they will be longer. According to the company, 65% of the viewing time on the YouTube application for televisions in the United States corresponds to content of 21 minutes or more, similar to watching a television series.
In this way, YouTube seeks to reduce interruptions by inserting longer ads. This marks a change in approach for the platform, which has often made changes to its advertising system that have not always been in the users’ favor.
In the case of advertisements on televisions, they can last up to 30 seconds and cannot be skipped, which has generated frustration among many users. Although there are unofficial alternatives to avoid ads, the only official way to enjoy an ad-free experience with additional features is by subscribing to YouTube Premium, which has a monthly cost of 11.99 euros (17.99 euros per month for the family plan with up to 5 members and 6.99 euros per month for students).
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