The positive evolution of electronic commerce in the last year has meant that, on average, Spaniards have increased their spending on online purchases by 35.5%.
As can be seen from the data from the Cetelem Observatory in its ‘Estudio eCommerce 2022’, the average spending of Spaniards on their online shopping it has increased in virtually all categories in the last twelve months.
This has meant that this average expense has increased by 35.5% compared to the previous year to reach an average of 3,155 euros. These data confirm the upward trend of the electronic commerce in our country, since, in 2021, it also experienced a remarkable growth of 11% compared to the previous year.
Although fashion, leisure and travel products are the most purchased, the sector in which Spaniards have spent the most on their online purchases is car and accessories, with an average expenditure of 1,548 euros.
One of the most outstanding aspects of this study also points to the 36 percentage point increase in the number of consumers who, to obtain information about a product, first go to the physical store before buying it online.
76% of users who make purchases online have made some using their mobile device
Along these lines, 61% of consumers point out that they visit stores before making an online purchase “from time to time”. Only 6% say they always do it.
On the other hand, 76% of users who make purchases online have made some using their mobile device, a figure higher than that of a year ago, which stood at 70%.
Positive impacts on online shopping
A series of improvements experienced in online shopping have also played a key role in this positive evolution of electronic commerce, for example, in delivery timessomething that 55% of users highlight as the aspect that stands out the most in 55%, compared to 53% the previous year.
Likewise, the fact of being able to digitally track the shipment stands as the second most valued aspect by online buyers at 28% compared to 31% the previous year. The ease in return it is for 10% of users, as well as shipping costs, for 8%, become other issues that they value the most.
On the other hand, one of the aspects that continues to gain weight in terms of the main concerns in e-commerce is the return of online purchases, as indicated by 40% compared to 36% a year ago.
The percentage of buyers who consider that there has been an improvement in logistics has decreased in the last year
With all this, from the Cetelem Observatory they point out that these holdings confirm the consolidation of electronic commerce in Spain. In fact, half of consumers confirm that they have made online purchases from individuals, a figure that a year ago stood at 44%.
For their part, 49% of online buyers also indicate that they have sold to other individuals, a figure that has grown 8 percentage points in the last year.
However, users point out that, despite the good evolution that electronic commerce is experiencing, the percentage of those who consider that there has been an improvement in logistics has decreased in the last year. In fact, 74% indicate that they appreciate an improvement in the transport processes of their orders, a figure that the previous year stood at 85%.
With all this, the perspectives of the experts suggest that, despite the economic uncertainty that seems to reign in 2023, electronic commerce will continue to grow, although not at the desired rate, especially during the first quarter.
initial image | Martial ate