He Apple Vision Pro It is only available in the United States, but those from Cupertino would be advancing with the necessary procedures to begin selling it very soon in other countries. In fact, the company’s intention would be to take it to the first international markets before mid-year.
According to MacrumorsAsian media assume that the Apple Vision Pro will arrive in China in April, or at the latest in May. According to the information available, those led by Tim Cook have almost completed the process to register the device with the Ministry of Industry and Information Technologies of the Asian giant.
However, sources indicate that the availability of the space computer in Chinese territory will be very limited. At least initially, of course. This is not surprising, considering that it was rumored that Apple would only have between 60,000 and 80,000 units of the Vision Pro for its launch in the United States. A very small number, since it is estimated that only during the first weekend of pre-sales, between 160,000 and 180,000 were sold in the North American market.
What is still unclear is whether China It will be the first international market to receive the new Apple device. The reports regarding the launch of the headset outside the US so far they have been somewhat contradictory. In mid-2023, Mark Gurman reported that Californians were targeting Canada and the United Kingdom as two of the first countries to receive the Apple Vision Pro. But that this would only happen at the end of 2024.
Will the Apple Vision Pro arrive in international markets sooner than expected?
The journalist of Bloomberg indicated that the Apple Vision Pro could reach the European Union and the Asia-Pacific region at the beginning of 2025. At that time, he had mentioned that the main targeted markets were France, Germany, China, Japan, South Korea, Hong Kong and Australia.
However, Ming-Chi Kuo reported in January that Apple was supposedly planning to launch the Vision Pro internationally. before WWDC 2024. Considering that the company’s developer conference is usually held in June, the new information about the supposed availability in China between April and May seems to align with what the analyst published.
If Apple indeed steps on the accelerator to launch the Vision Pro outside the United States before the middle of the year, it may be a sign that the company is experiencing good feedback of the first users of the device. Initial reviews of the space computer are mostly positive, with many users noting that the device is more polished than expected. Especially since it is a first generation model.
The big challenge that Apple faces for mass adoption of the Vision Pro—beyond its price—is the number of units available. In the United States, buyers who did not manage to access the available space for the February 2 launch had to wait between 5 and 7 weeks. However, the wait time appears to have dropped to between 2 and 3 weeks by now.
In the case of China, Apple also faces another possible obstacle: the Vision Pro brand is in the hands of Huawei. The technology company registered it in 2019 and has exclusivity to use it domestically until the end of 2031. It is not yet known how those from Cupertino intend to address this issue, although there is already speculation with a couple of possible scenarios.
On the one hand, it is rumored that Apple could offer the Vision Pro in China under a new name, although not too far from the original. On the other hand, Tim Cook’s people could negotiate with Huawei to buy its trademark. Although everything suggests that the latter might not come cheap at all for Californians.