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Steve Jobs was Apple tech support for Christmas. He looked a lot like Santa Claus

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On this day, 24 years ago, Steve Jobs was, more or less, a technical support representative for Apple. A curious call, some iMacs that were given away for Christmas and a Steve Jobs who was very, very clear about how things had to go, are the ingredients of this Christmas story.

The protagonists? Regis McKenna, Apple’s chief marketing officer at that time and a 43-year-old Steve Jobs who had been Apple CEO for just over a year after his return to number one of Infinite Loop in Cupertino with the purchase of NeXT and NeXTSTEP. Without further ado, let’s get to the story.

“Ho Ho Ho”

We met at Christmas 1998 and Regis McKenna had decided a few days before, together with his wife, buy five iMacs as gifts for his grandchildren. At a time when the Apple Store did not yet exist, the McKennas had gone to a dealer and had gotten hold of the five brand-new machines. When the happy moment of opening the gifts arrived, the family enjoyed how the children opened their respective iMacs.

As McKenna tells Forbes, one of her granddaughters, Molly, just five years old, exclaimed “life is good” upon seeing before her the generous gift that I had just received. The girl’s adventures, but, and her grandfather’s, had yet to begin.


iMac G3

After a few hours of use, the iMac no longer opened the floppy drive door correctly. At a time when a lot of software ran on floppy disks, that left the computer practically unusable. So McKenna quickly called the dealer and reported the situation.

The dealer replied that he was not authorized to exchange the computer due to Apple policies and that a repair would take several weeks. With not much else to do, McKenna emailed Steve Jobs and asked about those return and exchange policies.

In less than five minutes the phone rang at the McKennas’ house, it was the same Steve Jobs who asked what was happening and later the name of the distributor. After two brief answers, Apple CEO replied “I’ll call you again” and hung up. And yes, five minutes later the McKennas’ phone rang again.

To Regis McKenna’s surprise he spoke to the dealer. A much, much friendlier dealer and profusely apologetic that he told her that he had here a new iMac for his granddaughter. There was no talk of returning the original computer, just a new machine with immediate availability.

The Turbo button existed on 90s Macs too, but not like you might imagine

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More than happy with the result, McKenna wrote again to Steve Jobs thanking him and assuring him that he had made this Christmas a very merry one for his granddaughter. With his characteristic humor, Steve Jobs immediately responded with a simple “Ho, ho, ho.” —and let me add: Merry Christmas—.

In Applesphere | What would Steve Jobs say? ChatGPT “allows” us to interview him and see what he would think of the current Apple

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Apple Pay in South Korea: this time it’s (really) coming soon

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After a false start and much procrastination from the administrative authorities, Apple Pay really getting ready to make its big debut in South Korea. The Financial Services Commission had looked into the exclusivity contract that linked Hyundai to Apple Pay, and it was finally decided to cancel this deal: “During the authorization process, Hyundai Card decided to remove the exclusivity clause that was included in the original contract. Therefore, other credit card companies may contract with Apple to provide Apple Pay service in Korea at any time. » thus specified one of the persons in charge for the FSC. Hyundai Card will only be able to benefit from the service a little in advance, in particular in the shops of Costco, Lotte Himart, Ediya, Mega Coffee, KFC etc.

Apple Pay virtual payment

This new arrangement should not be so unfavorable to Apple since Apple Pay can now be compatible with all payment cards used in South Korea. As a reminder, the FSC had blocked the launch of Apple Pay at Hyundai Card almost at the last minute: advertisements announcing the availability of Apple Pay were even already visible in Seoul! Finally, in addition to Hyundai Card, Apple Pay will also be compatible with credit cards from Shinhan, Samsung (yes!) and BC.

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Magic Mouse VS Logitech Lift: Features, Differences, and Pricing

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Apple offers users two peripherals to control their Macs: the Magic Trackpad or the Magic Mouse. Those used to MacBooks and their large touch pad for gestures may choose the former, but those who prefer a more conventional experience are likely to opt for the latter. However, there are other mice that can make us question whether the Magic Mouse is the best option for our Mac. Like the Logitech Lift. We put them face to face to compare their features, differences… and prices.

Features Magic Mouse and Logitech Lift

Logitech Lift

Specifications

apple magic mouse

logitech lift

dimensions and weight

2.16 cm (height) x 5.71 cm (width) x 11.35 cm (depth), and 99 grams

7.1 cm (height) x 7 cm (width) x 10.8 cm (depth), and 125 grams

CONNECTIVITY

Bluetooth and Lightning

Bluetooth and USB Logi Bolt

sensor technology

Logitech Advanced Optical Tracking with up to 4000 dpi

buttons

Multi-touch surface and one click

Six buttons, four of them configurable

wireless operating distance

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about 10 meters

battery

Month or more of operation per charge

up to two years

Compatibility

Mac with Bluetooth and OS X 10.11 or later, and iPad with iPadOS 13.4 or later

Windows, macOS, iPadOS, Chrome OS and Linux

price

85 euros

€79.99

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite


Apple Mouse Magic Mouse

  • Design: the Logitech Lift aims to solve a problem that many of the people who work glued to the computer end up suffering: wrist pain. Have a 57 degree angle relieves pressure on the wrist, so that the arm and upper body have a more relaxed position. In addition, there is a left-handed version and a right-handed version. The Magic Mouse goes for a minimalist, low-profile look, the opposite of the Lift, and you love it or hate it. This type of design does not suit some people because of the pain.
  • connectivity: Magic Mouse connects to Mac instantly via Bluetooth, and is recharged by Lightning. The Logitech Lift can be used both by Bluetooth and by the Logi Bolt USB receiver if our equipment does not have Bluetooth or we prefer this type of connectivity.
  • sensor technology: Apple does not provide information on this, but Logitech assures that the Lift can be configured with up to 4000dpi for users who want more speed (without sacrificing precision).
  • Buttons: Magic Mouse, to the *text muted* eye, does not have buttons, because its surface works like a big button, and it depends on whether the click is on the left or right side to do certain functions. However, this has a problem, especially when playing games, since you can’t do both clicks at the same time. On the other hand, the surface is tactile and allows gestures, something that is not common in a mouse. The Logitech Lift has six buttons, and four of them are configurable. In addition, the SmartWheel allows comfortable movements of speed and precision.
  • Compatibility: Magic Mouse only works with Mac. Period. By your side, the Logitech Lift offers compatibility with all major operating systems: Windows, macOS, Linux, Chrome OS and iPadOS. Plus, it can be paired with up to three devices at once and quickly switch between them with the push of a button, making it highly versatile.
  • Battery: Apple promises a month or a month and a half of autonomy in the Magic Mouse depending on the use, but Logitech claims its Lift can last up to two yearsand uses one AA battery.
  • Price: The recommended retail price of both mice is similar: 79.99 euros for the Logitech Lift and 85 euros for the Magic Mouse. Of course, the Logitech Lift can be found around 50 euros with usual offers.

Magic Mouse VS Logitech Lift, which one to buy?

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Since its release, Apple hasn’t revamped the Magic Mouse (other than adding a built-in battery in place of the battery compartment in a revision), and seems to have no interest in doing so. It is a mouse that enters through the eyes and attracts attention due to its design, since there is no other like it. But It is not very practical for many users (or comfortable). Yes, it allows you to perform gestures such as movement and has a range that is not bad, but it is not for everyone.

The Logitech Lift is a more conventional proposal, although not classic, since it is committed to a vertical format with which to help us improve posture and reduce wrist pain, something that those of us who spend working in front of the computer all day have suffered ever. Also has customizable buttons and dpias well as the ability to connect it to three devices at once and jump between them quickly.

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite

Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite


Apple Mouse Magic Mouse

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Apple would not have planned a Mac Studio M2 Ultra because of the new Mac Pro

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Mac Studio Avant Magic Mouse Noire

Apple is due to launch a new Mac Pro with the M2 Ultra chip this year and that could mean there won’t be a new Mac Studio with the same chip, according to information from Bloomberg’s Mark Gurman.

The problem for Apple would be that a Mac Studio with the M2 Ultra chip and a Mac Pro with the same processor would duplicate each other. The interest in taking a Mac Pro would be more than limited, especially if we are to believe the rumors that the machine will not be really modular. Apple would therefore prefer to set aside the Mac Studio and not renew it, at least for now.

It could therefore be that Apple is waiting for its M3 or M4 chips to offer a new version of the Mac Studio. Suffice to say that we will have to wait a little while. As a reminder, the existing computer was born a little less than a year ago now and is entitled to M1 Max and M1 Ultra chips.

Regarding the Mac Pro, Apple had initially planned an M2 Extreme chip, but the project was finally abandoned to focus on the M2 Ultra chip. The computer would keep the same design as the 2019 model with Intel processors. Users would not be able to change the RAM or graphics card (GPU) themselves. The release would take place in the spring, although the exact date is still uncertain.

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