The bad situation that the tablet market is going through also affects Samsung, which, despite being 2nd in sales, sees its numbers continue to decline continuously.
The tablet market crosses a complicated situation in terms of sales, a situation that directly affects manufacturers like Samsung. The South Korean firm closed 2023 as the second brand with the most sales of tablets, but that did not prevent him from significant drop compared to the number of tablets sold in 2022. The future does not seem much more positive for companies like Samsung, as sales of these devices are expected to continue declining.
In summary, the tablet market gave Samsung a hard time in 2023. The firm sold a total of 26.2 million of units in total, a figure that allows it to consolidate itself in second position, far from third in the ranking. However, Samsung is still very far from Apple’s numbers and, worst of all, starred in a fall of 13.9% in sales compared to 2022.
Samsung remains second in the tablet market, with a fall included
A new report from IDC is the one that reveals how the sales of tablets were globally in the last quarter of 2023 and throughout last year full. This is how we know that Samsung continues to be the second brand that sells the most tablets on the entire planet. During the last 3 months of the year sold 7.3 million unitsnumber that amounts to 26.2 million if the entire year is taken into account.
Looking at these figures, we could think that 2023 was a good year for the South Korean manufacturer. However, it is possible to ignore that the public is becoming less interested in tablets and that this disinterest has also affected Samsung. The company sold a total of 30.4 million units in 2022, so the data for 2023 represent a 13.9% drop in sales.
Market experts do not foresee an improvement in tablet sales in the immediate future.
Samsung launched very interesting models throughout the year, like the almighty Samsung Galaxy Tab S9 Ultra and its younger sisters, the Galaxy Tab S9+ and the Galaxy Tab S9. In addition, it dared to renew its economic range with the Samsung Galaxy Tab A9 and the Galaxy Tab A9+. However, these releases They did not help him save the furniture and its closing of the year was negative.
Another interesting fact from this report is obtained by comparing Samsung’s figures with Manzana. The American manufacturer continues sign as the largest tablet seller in the world, a leading position from which it does not seem to be moving in the immediate future. And Apple practically doubled Samsung’s numberswith 14.9 million units sold in Q4 2023 and 48.5 million for the year overall.
Despite its incontestable leadership, Apple Nor has it been spared a significant decline in its sale of tablets. The drop has been 29.3% compared to the last quarter of 2022 and 19.8% compared to 2022 completely, so the drop has been even worse than that of Samsung. Neither Lenovo, Huawei nor Amazon, the brands that complete the top 5, have been spared from this negative trend.
The summary we can make is that no manufacturer is immune to the fact that the public no longer buys as many tablets as they did a few years ago. Furthermore, the situation It doesn’t look like it’s going to get better in the near future.so this drop in sales could only increase in the coming months.
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