Salesforce has recently inaugurated its new office in Barcelona, located in the Lexington building on Diagonal Avenue, in the L’Illa complex. He does it with the intention of consolidate your business and growth plans in Cataloniareinforcing its business ecosystem and the development of talent in the area.
The Salesforce partner network in Catalonia currently brings together more than 2,200 certified professionals, which represents more than 6,000 certifications in the different technological solutions of the multinational. Its objective is that, by 2024, the number of professionals and certifications increase around 30%.
If the recorded data is analyzed, Salesforce’s business activity in Catalonia has increased considerably since its emergence in Spain in 2005. This new office aims to improve the service provided to companies and institutions in the territory.
The opening ceremony was attended by, among other personalities, Roger TorrentMinister of Business and Labor of the Generalitat, and Pau Solanilla, Promotion Commissioner of Barcelona City Council. In the same he took the floor Enrique Polo de LaraSVP & Country Leader of Salesforce, who highlighted the conglomerate’s commitment to innovation and its desire to take root in Catalonia. All this is possible based on three pillars: digital skills, diversity and sustainability.
Bet on digital training
The emergence of Salesforce in Catalonia goes hand in hand with its pioneering character in the incorporation of generative AI into the business fabric. With this new support, public and private institutions will be able to increase their levels of productivity and competitiveness.
In fact, it recently announced the launch of its new generative conversational AI assistant platform; Einstein 1. will bring with it Einstein Data Cloud, a cloud capable of consolidating data from different sources distributed in 1,061 different applications, of which only 29% are integrated with each other. This way they manage to improve productivity and improve the customer experience.
According to data from MWCapital Digital Talent Overview Reportthe job offer for ERP and CRM consultants increased by up to 32% during 2022, being the third most demanded in Barcelona, within technological jobs. Therefore, a new generation of qualified professionals is required.
Salesforce and Cloud Coaches are contributing to Barcelona Digital Talent (BDT). An initiative to provide specialized courses and train new professionals on the Salesforce platform. In this way, employability and professional development rates will be improved.
The value of female talent
Special chapter deserves that Salesforce intends to make an extra effort with Salesforce Womens Network. This is a work group that promotes female progress and leadership in the professional environment, establishing relevant collaboration with Women in Tech from Barcelona. The company’s directors and volunteers will participate in events to promote female leadership, giving orientation sessions in schools and training girls and young people in new technological skills and abilities.
Training of new generations
Salesforce volunteers will create awareness and training activities for children and young people, especially in areas as important as sustainability. Initiatives like 1 Trillion Trees globally either Plant for the Planet They focus on planting trees and reforesting natural areas devastated by fires.
A promising period for Salesforce
Between 2022 and 2028 they hope to have accumulated in Catalonia 30,000 jobs and 6 billion euros in economic activity. Pau ContrerasVP and Barcelona Hub Leader at Salesforce, sees the new Barcelona office as a commitment to innovation, diversity and the creation of a unique business space.
Likewise, the convergence of data, AI and CRM applications contribute to improve the productivity and competitiveness of companies, and in this sense Salesforce is seriously committed to it. The ethical and human use of technologies goes hand in hand, as well as the positive impact on society.
Salesforce can boast of currently having a team made up of people of up to 15 different nationalities who perform 20 different functions. This technological, innovative and philanthropic leadership drives the company to gain the trust of partners and customers.
The objective is none other than to harvest a global business of more than two trillion dollars and the creation of 11.6 million jobs related to Salesforce until 2028. This data is collected in the latest IDC report ‘The Salesforce Economy: Fueled by Al-powered Cloud Solutions’.