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Purina chooses the six most promising companies in the ‘petcare’ sector

Purina just recently selected the six most promising companies in the petcare sector from Europe and North Africa.

He has done it through his program Unleashed 2022,, Europe’s first and only accelerator for care of pets, It has been designed to boost the business growth of the participating startups, supporting the development of new innovative products and services in the sector.

All participants bring some kind of innovation to the petcare industry. Among the winners of this edition, you can find: two participants who focus on introduction of alternative proteins in pet diets with the aim of creating new recipes and the rest focus on advancing the quality of life of pets through new digital solutions, veterinary care and well-being.

The winners of the 2022 edition are the following: eniferBio, from Finland, knok, from Portugal, Feragen, from Austria, Vetwork, from Egypt, and MOA Foodtech and Kibus, both from Spain. The winners, recognized for promoting some of the most innovative ideas in pet care, have been chosen from more than 150 candidates from 28 different countries.

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Each of the winning companies will receive more than 48,000 euros to improve your business, while benefiting from tailored mentorship and supervision from Purina’s accelerator team. Kim Bill, head of the Purina Accelerator Lab, explains: “We are delighted to welcome such an extraordinary group of innovative young companies to the 2022 edition. Like Purina, these companies are motivated to innovate and challenge the industry through technology and data-driven solutions. Although the next six months are going to be busy, we can’t wait to see what they build.”

Increase the number of pet owners

Jeff Hamilton, Managing Director of Nestlé Purina PetCare in Europe, says: “In the aftermath of a global pandemic, the number of pet owners and animal lovers around the world is greater than ever, and the industry is responding by accelerating its innovation, offering solutions that are greener, smarter and better than ever”.

“We are very proud of these winners who will face a busy six months, but from the Unleashed accelerator we will help them. We are proud to facilitate the work of these startups and look forward to seeing the impact they will have for pet owners both in Europe and beyond.”

Simo Ellilä, CEO and co-founder of eniferBio, said: “Increasing attention is being paid to the quality and sustainability of pet food ingredients today and Purina is a leader in this segment, so it is obviously an ideal partner to investigate if there is a suitable product. to the market “.

The Unleashed program works to select the most impactful startups from across Europe, Asia and Oceania, identifying companies that are creating innovative solutions, products and services for pets and the people who love them.

By gaining access to a team of senior Purina experts, winners will benefit from Purina’s breadth and depth of experience in understanding the pet care category. The program will end in October 2022, and the next recruitment phase of the next edition will start in October 2022.

12 startups in two years

In total, Purina’s Unleashed program has accelerated 12 startups in the past two years. Other winners include BorrowMyDoggy (UK), Cat in a Flat (UK), Nature (Spain)Petable (Portugal), BlueNalu Innovations (USA), and OneMind Dogs (Finland) in the class of 2020. The class of 2021 included Animoscope (France), BioKind (UK), Pawesomer (Finland), PuppyFat (UK ), Pawpots (UAE) and Scorpet (France).

“Startups that join Unleashed can expect a transparent and well-resourced co-development process, something unique when starting a relationship with a large company”said Max Swinscow-Hall, CEO and co-founder of Biokind, a British startup working to develop sustainable alternative proteins derived from agricultural waste.

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EMINeM, the cybercriminal behind the alliance between the ‘malware’ GuLoader and Remcos

MADRID, September 23 (Portaltic/EP) –

Researchers at Check Point Research have identified a relationship between the GuLoader and Remcos malicious programs, which are sold as legitimate tools, behind which lies the same cybercriminal, EMINeM.

Remcos Remote Access Trojan and GuLoader (also known as CloudEyE and TheProtect) are advertised as legitimate tools, but are used in cyberattacks and are among the most common malicious programs.

Although its sellers They claim that its use is legalCheck Point Research has detected a connection between these tools and cybercrime: while Remcos struggles to evade antivirus detection, GuLoader acts as your ally, helping you bypass protection measuresas detailed in a press release.

Researchers have discovered that GuLoader is rebranded and sold as a crypter, ensuring that the Remcos payload remains completely undetectable to antiviruses. AND the same administrator manages the platformselling both tools at the same time operates the official website and Telegram channels for Remcos.

As Check Point Research points out, compelling evidence has been found that this individual also uses GuLoader to protect himself from detection. Domain names and IP addresses associated with the Remcos and GuLoader vendor appear in malware analyst reports.

Going deeper into this, Check Point Research researchers have discovered a clear connection between a individual known as EMINeM and two websites: BreakingSecurity and VgoStore. Remcos and GuLoader, rebranded as TheProtect, are openly sold there.

Likewise, they assure that there is evidence of the involvement of EMINeM in the distribution of harmful ‘malware’, such as FormBook info stealer and Amadey Loader. This cybercriminal leverages TheProtect to evade antivirus detection for its own malicious activities.


According to intelligence from Check Point ThreatCloud AI, GuLoader directs its threat mainly against organizations in the finance and banking sector. According to their data, an average of 2.4 percent of companies globally were affected monthly (equivalent to one in every 41 organizations).

Its most substantial impact has been in the EMEA region, with an average monthly impact of 4.7 percent (equivalent to one in every 21 companies).

For its part, Remcos targets the education and research sectorwith an average of 2.8 percent of organizations globally affected monthly (equivalent to one in 35 organizations).

In this case, they point out that it has the greatest impact in the APAC region, with a monthly average of 2 percent (one in every 50 organizations).

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Spotify plans to offer 24-bit lossless music and advanced mixing tools in future ‘Supremium’ version

MADRID, September 22 (Portaltic/EP) –

The Spotify version with high quality audio ‘Supremium’which the company has planned launch in the futurewill include 24-bit lossless music, plus advanced mixing toolsamong other new features, for a price of around $20.

The music platform has been working since 2021 on a version with high quality audio initially known as HiFi, in which a CD-quality, lossless audio format. During this time, said feature has been delayed indefinitely, however, the Spotify co-president Gustav Söderströmassured in March that “it will come at some point.”

Likewise, as was learned last June, this high-quality version will arrive in a new subscription level called ‘Supremium’ –leaving behind the term HiFi– and it will be he more expensive than the company will offer.

Now, as Reddit user hiplixeli has discovered, Spotify app internal code sample some specific features that the company plans to introduce with the ‘Supremium’ version, such as the 24 bit lossless music and advanced mixing tools. In addition, it will have a price of $19.99 (approximately 18.77 euros at the exchange rate).

As specified, in addition to the high quality, this version will allow users automatically create playlists powered by Artificial Intelligence (AI). Following this line, users will be able to enjoy 30 hours of listening to audiobooks every month and you can also filter through the music stored in your library, choosing tags depending on your mood, activity or musical genre.

On the other hand, as for advanced mixing tools, the Spotify code reveals that it is allowed customize the order of a playlist in relation to the beats per minute of a song or its danceability. Another option is enable ‘Smart Order’ mode with which the most appropriate song sequence will be created based on the time of each song.

Likewise, other functions will also enable a “smooth transitions” mode between songswith which reference points established between the end of one song and the beginning of the next are chosen to establish transitions.

In addition to all this, the ‘Supremium’ version will integrate sound tests to inform users about their listening habits and help discover which sound mix works best for each user.

The code notes that Spotify plans to release this version with a price of 19.99 eurosalthough the Reddit user has pointed out that this figure could be “just a placeholder.”

For the moment, as transmitted by the Spotify spokesperson CJ Stanley to The Verge, the company does not comment on “speculation of possible new features.” “We have nothing new to share at this time”it is finished.

Spotify currently has a subscription service, Spotify Premium which can be purchased depending on the number of accounts to be created or if you are a student, with prices ranging from 4.99 euros up to 15.99 euros, and with different additional functions.

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Amazon will also have a subscription with ads on Prime Video

MADRID, September 22 (Portaltic/EP) –

Amazon plans to incorporate the advertisements in its streaming content service Prime Video, a change that is expected at the beginning of next year, following the example of platforms such as Netflix and Disney+.

The subscription plans of services like Netflix and Disney+ They have been expanded with a more economical modality supported by advertising, since it shows advertisements between the reproduction of its content to reduce the price that users pay.

Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p to include support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month (compared to the 8.99 euros it currently costs).

This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it early 2024 on Prime Video, as reported in Variety. He would initially arrive at United States, United Kingdom, Germany and Canada and at the end of the year to other countries, among which would be Spain.

The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in attractive content and continue increasing that investment over a long period of time.”

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