Microsoft and TomTom join forces to mix their Azure OpenAI Service and the Digital Cockpit looking for a multimedia solution similar to Android Auto for our cars, although in its case with integrated generative AI.
With Google working on it and the Android Automotive system growing in features and adopting firms, the latest has been Porsche, the truth is that other manufacturers such as General Motors have gone against the grain to develop their own operating system with which enhance the infotainment in their vehicles in the most secure, functional and integrated way they can.
However, the market dictates its ruling and it does not seem that the proprietary systems, the most closed, have much of a future with the options of the giants of the mobile industry in the running, the next one in charge of a Microsoft that continues looking for alliances and this time has joined TomTom to offer us a kind of Android Auto with generative AI, which could give life to the multimedia system of any vehicle with all the technology of the future.
Of course not all the details have been told, although in the press release we noted the initial possibilities and the ambition of a TomTom that wants to be a pioneer by integrating generative AI in the automotive industry, something we would obviously love to try.
TomTom puts its Digital Cockpit and Microsoft integrates the Azure OpenAI Service platform
TomTom’s idea is to create the first conversational driving assistantwhich will be integrated into the European company’s Digital Cockpit natively, allowing a much more complete, natural and intelligent interaction with the infotainment vehicle.
With this assistant you will no longer have to stick to commandsnor tell you clear predetermined instructions, but any driver or companion can talk to AI like you would with anyone else to get it to do things for us while we keep our attention on the road, asking you to navigate to a destination, find points of interest on our route, change the air conditioning parameters, control the music or the radio and even move any other option that the vehicle has, such as the modern glove boxes. automatics, lighting, etc.
Together with Microsoft, our shared vision is to drive innovation with generative AI by offering our customers even better solutions. Leveraging the experience we have in navigation and technology, we are creating a new and innovative way of interaction between people and their vehicles. With both companies integrating what they do best into a single solution, we will transform the in-vehicle experience by allowing drivers to ask anything from the car, trusting it to be delivered. Mike Schoofs, General Manager at TomTom.
We’re proud to share that we’ve joined forces with @Microsoft to bring Generative AI into vehicles.
Discover how this collaboration will unlock a new potential for driver’s experience here: https://t.co/xAOwyiZqh5 pic.twitter.com/2yi7Eckidt
— TomTom (@TomTom) December 19, 2023
The product they have created therefore integrates the platform Azure OpenAI Service from Microsoft for Leverage the most popular generative language modelsin addition to other technologies such as Azure Kubernetes, Azure Cosmos DB and Azure Cognitive Services all of them already tested and solvent so that This wizard can be installed on any system infotainment without complications, thus making life easier for car manufacturers with little software experience.
Time to market is therefore shorter than if they developed their own proprietary firmware solution, while the user would receive the latest technology from recognized companies in the sectorwell obviously this assistant will be natively present in the TomTom Digital Cockpit which is an open and modular platform.
The collaboration between TomTom and Microsoft is not newsince it dates back to 2016 when those from Amsterdam promoted Azure Maps, although in this case both companies go further with a pioneering generative AI application in one of the environments where we most need a digital assistant that keeps us focused on driving… You’ll have to try it!
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