The plan is very simple: discounts, exclusive discounts everywhere…
They have never married anyone. Samsung designs and manufactures its own chipsets for mobile devices, and yet the South Korean firm has never stopped using other Qualcomm or MediaTek options when you have needed them, whether for productive or operational reasons or even to look for a additional cost savings that allows them to lower prices for consumers.
Perhaps for this reason, it is not surprising that for some time there have been rumors of a more widespread use of MediaTek solutions in the most affordable cut of its Galaxywhere for example in 2023 we saw a Galaxy A34 presented with the SoC MediaTek Dimensity 1080 (MT6877V).
What is very clear at this point is that MediaTek wants to gain weight in the industry and to do this it needs to achieve a much more significant market share, something to which its very powerful Dimensity 9300 can contribute, at least in terms of notoriety and spotlights, but where the Taiwanese firm will require a partner that brings them closer to the general public with best-selling devices.
And it is precisely This is where Samsung would come insince according to GSMArena the Seoul firm would be negotiating with MediaTek for more affordable and attractive prices than those offered to others partners from the Taiwanese house, prices that would also be exclusive to Samsung.
The idea is that the South Korean giant integrates in their next more affordable mobile phones and best seller chips from MediaTek, something that would help both companies: on the one hand Samsung could press if Qualcomm continues to raise pricesand on the other MediaTek will reach many more users under the hood of mobile phones with the Samsung reputation.
There are rumors that Samsung’s budget lineup may expand its use of MediaTek processors, as MediaTek has recently offered special pricing exclusively for Samsung.
— Revegnus (@Tech_Reve) February 4, 2024
It would be a curious, even strange move, especially after seeing how Samsung has revitalized its Exynos bringing them back to the Galaxy S24 and S24+, although we are not surprised if, as sources say, these economic conditions were very advantageous.
The truth is to MediaTekalready with chips of the quality and power of the Dimensity 9300, All that remains is to regain credibility and gain renown.something that Samsung and a larger market share could certainly contribute to… And what would you think of the movement?
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