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Interesting startups for investors: Civitatis, unstoppable growth since 2008
Civitatis is a company specialized in the tourism sector, which offers Guided tours and excursions in Spanish around the world. With the normalization of international travel once the pandemic has been overcome, the organization continues to be a benchmark for Spaniards who travel abroad in search of adventures, experiences or walking tours in the main destinations.
These include Rome, Paris, London, Cairo, New York, Florence, Las Vegas, Edinburgh or Aswan. Likewise, they also have a great offer in most of the cities of our country for people who bet on the National tourism. In total, there are 70,000 activities in more than 3,000 destinations and the forecasts were to have closed 2022 completing the journey of more than seven million customers.
the company was founded in Madrid in 2008 and, since then, its growth has been unstoppable. The number one platform for activities, excursions and guided tours in Spanish is currently headquartered in the capital of Spain, where it has three offices around Puerta del Sol. In addition, in May 2022 it opened an office in Lima, Peru , as a result of its strong growth in Latin America.
Its CEO and founder, Alberto Gutierrez, who is currently 39 years old, was able to combine his two passions in a successful model: the internet and travel. The keys to the good results of the project have been the offer of its own content in Spanish, which is a differentiating element from the competition; the good positioning in Google and the consequent organic traffic generated; the selection of the product, always choosing the best suppliers and the 24-hour service offered to customers.
Vitrubian Partners, main investor
Since April 2022, Vitrubian Partners is the main investor in Civitatis, which with its VIP IV fund of 4,000 million euros, entered the capital of the Spanish company supporting Alberto Gutiérrez, who continues to lead the company.
The objective of this operation was to accelerate international growth, especially in Latin America and the rest of Europe, thanks to the contribution of the necessary financial resources and the extensive experience in tourism and the Internet of Vitrubian Partners.
Furthermore, Civitatis has received numerous awards, including the Vocento Award for Digitization thanks to the development of the platform Hospitality Experience Tool. The tool is a technological solution for hotel chains, property managers and all types of independent accommodation so that they can access a specific panel in order to make reservations for activities and excursions from their own reception and obtain graphic material that drives sales in the own establishments.
Hot and How?
The NFT market exceeds 300 million dollars
The metaverse is an unstoppable reality and is presented as a global stage that any user can access through platforms that promote its launch, such as Facebook. As indicated by w3volution, within this parallel universe a different world is built, in which it is possible to trade and interact with other users using NFTs as currency.
In it latest NFT report published by DappRadar it is detected that the digital terrestrial NFT trading volume increased during the first quarter of 2023 by 277.12%, which places it at 311 million dollars. This increase is due, in large part, to the expansion of the NFTs of the Otherside metaverse of Yuga Labs, otherdeedswhich exceeded 222 million dollars in trading volume.
The link between NFTs and the metaverse can be found in blockchain games and other crypto modalities, where they are carriers of value. Since Binance NFT, even a game offer has been launched that has exceeded $16 million in trading volume in just two weeks.
To read the full article, click here.
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Six traits of A2A payments that help businesses
The progressive adoption of open banking that allows A2A payments (Account to Account or payments from account to account) from the entry into force of PSD2 it is already a reality. These advances have brought about a full-blown revolution in the entire financial sector because they offer the possibility of integrating more innovative and efficient processes.
Kevin., 100% secure direct account-to-account payment infrastructure, ensures that A2A payments favor the acceleration of companies and that 2023 will be the year in which this new payment method takes off in Spain where, until now, only 5% of the population uses it compared to 85% in the Baltic countries. In fact, the PayTech has helped more than 7,000 companies across Europe to get more profitattract a greater number of customers and facilitate its scalability.
According to a PwC study, open banking will move revenues worth US$9.780 million in 2023 and expects that by 2030 electronic payments will practically triple in the world. Therefore, from Kevin. they insist that companies must be able to apply it to their business model in order to reap its benefits.
PayTech stands out six traits of A2A payments that help companies both in their scalability and in attracting customers and improving their margins:
Expansion of the potential market
Many companies make the mistake of offering a payment method that only works for local customers without taking into account the globalization that consumers demand today. Kevin. offers a well-developed banking network that covers 27 EEA countries, so it can reach more than 350 million customers across Europe.
Faster and more efficient payments
According to the Baymard Institute, 12% of abandoned carts occur because the desired payment option is not offered. Being open to adopting new methods that are faster and more convenient for customers, such as A2A payments, will help companies expand their business
Greater security
Many merchants have problems with chargebacks or other types of fraud. Account-to-account payments offer a high degree of security compared to other methods.
The risk of fraud is almost 0% Because customers, when they make a payment in any e-commerce, do not need to enter credit card numbers or their bank account number, they simply have to access their bank app and approve the payment.
Improvement of the treasury of companies
When a customer pays by credit card, the business may not receive the funds for days or even weeks. Waiting for the money to pass from the client’s account to the company’s bank account means less liquidity for the business.
Instead, A2A payments, both national and cross-border, are direct, they use instant payment methods, eliminating intermediaries, so funds travel quickly and also improve profit margins. “Usually the cards keep a commission of between 1.2% and 3% approximately on each operation. We charge a fixed price that is usually cents depending on the volume that is mediated with the company”, says Jennifer Díaz, Kevin’s manager. Iberia.
Removal of legacy systems
If different legacy payment systems are used in each country, it is not possible to share processes or economies of scale. Open banking and A2A payments simplify this entire process, blurring the boundaries and saving businesses time, money and frustration. This means more money to invest in your business where you need it most.
Consistent user experience
One problem merchants face with payment methods is that they can compromise the user experience. For it, there are white label solutions like the one Kevin has developed.which means that the brand experience is consistent at all times and will be fully aligned with your brand identity, regardless of country or language.
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REDIT collaborates 21% more with the business fabric
The technological institutes of REDIT they have become the reference for more than 15,500 companies, when it comes to addressing their R+D+i challenges; increasing its collaboration with the business fabric by 21%in the last five years.
This evolution has been accompanied by other important impact indicators that, without a doubt, contribute to its competitiveness. In this sense, both the more than 5,500 companies associated with these centers and the increase in the number of R+D+i projects developed in the last year stand out, reaching 2,621, which represents 228% more than the previous year. of 2018.
The consolidation of technological institutes as a national and international reference contributes to positioning the Valencian Community as one of the European regions that have improved the most in terms of innovation, as reflected in the latest study of the Regional Innovation Scoreboard. In this sense, and as stated by the president of REDIT, Fernando Saludes“The support of the Valencian Institute of Business Competitiveness (IVACE) has been key since, since 2015, it has increased the budget allocated to technological institutes by 150%, reaching 60 million euros, in 2023”.
In addition, Saludes has highlighted the importance of public-private collaboration «to consolidate the Network of Technological Institutes as an international reference and has stressed that ‘it is essential to promote systemic and strategic stability for this Network since it has been shown that investing in it has a positive impact on our companies and contributes to the consolidation of a prosperous region and opportunities.
institutional support
For her part, the general director of IVACE, Julia Company, «The commitment of the Consell has been and is very clear. The IVACE budget destined to support the activity of the Technological Institutes has grown significantly, in these last two legislatures, because the Consell is aware of the need to promote and facilitate private investment in R&D and innovation as an instrument key to the transformation of the production model; key, in turn, if we want to promote and consolidate business growth and, ultimately, the well-being of Valencian society. And in this scenario, the Institutes, due to their raison d’être, experience and track record, have a differential value in their relationship with Valencian companies and productive sectors that is essential to guarantee that IVACE aid: responds to the needs of different sectors, thus increasing the possibilities of applying the results in the companies of the Community. In this way, we help to transform the productive model of the Region through an innovation system aimed at achieving maximum results in the field of productive economy”.
In addition, he has commented that “IVACE’s commitment is much more than a matter of budget increases, year after year. It is fundamentally a long-term commitment to guarantee and facilitate the viability of the Institutes and, consequently, the permanent support they provide to Valencian companies to improve their competitiveness. As an example of this, two measures that I would like to highlight: The first is the creation, in 2017, of a line of aid financed 100% with the Generalitat’s own funds. A line that supports research in the medium and long term; that today it still does not have results that can be transferred to companies but, without which, it would not be possible to advance in new Technologys, new materials, new products or services that will become a reality in the near future. The second, a measure on which we are working now and which seeks to enable the Institutes to work with guaranteed multi-year scenarios, because R&D is not governed by budgetary annual payments. A measure that we already started working on last year 2022 and that we want to finish defining this year 2023 so that it can be operational as soon as possible.
Another aspect that highlights the growth and operational relevance of the Network of Technological Institutes is the number of professionals who have joined, in recent years, to meet the challenges and projects promoted by them, reaching more than 2,000 professionals -52% women-, the vast majority of them from the scientific-technological field, 29% more in the period analysed.
Contributions to regional prosperity
In addition to the work that the institutes carry out to contribute to the competitiveness of companies, they play an important role in the socio-economic development of the Community. A clear example of this is the capture of more than 129 million euros from national and European funds “that have served to develop R&D initiatives in our region”, explained the president of REDIT. “Of these funds – he concluded -, 83% has gone directly to companies. In other words, if it were not for the action of the REDIT technological institutes, this notable fundraising, aimed at promoting regional R&D, would have another destination beyond Valencian lands”.
Another important positive effect of this strategic asset of the Community, is the social and environmental impact generated by the network of technological institutes. In this sense, after promoting a pioneering study in Europe, together with the General Directorate of Innovation, it has been confirmed that its impact in these areas exceeds 1,505 million euros, 351 of which are directly linked to the Sustainable Development Goals (SDGs). ).
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