Goal announced that will stop recommending political content on Instagram and Threads. After years of controversy over the 2020 US elections, the company has taken an important step in this field. Starting today, your social media algorithm will no longer boost political posts from accounts you don’t follow.
The measure will apply to the recommendations that we find in the Feed, the Explore tab or the suggested users on Instagram and Threads. According to a post on the Instagram blog, the company decided to change the approach in order to offer a good experience to everyone. This feature will be optionalso if you want to see political or social posts in your feed, you just have to activate it in the user settings.
“People have told us they want to see less political content, so we’ve spent the last few years refining our approach on Facebook to reduce the amount of political content (including from politicians’ accounts) seen in Feed, Reels , Watch and Groups” mentioned Meta on the Transparency Center website. “As part of this, we aim to avoid making recommendations that may be about politics or political topics, in line with our approach of not recommending certain types of content to those who do not wish to view it.”
Instagram stated that the update to the recommendations will be applied to public accounts of people classified as politicians (rulers, officials, etc.). The measure will not take effect if you follow any of these accounts, since the algorithm will continue to display the content in your feed. Likewise, if you are not a politician, but you post content related to laws, elections, or social issues, your followers will be able to see it in their feed or in stories.
Instagram and Threads say goodbye to politics and Facebook is next
Meta will begin limiting political recommendations on Instagram and Threads, although they will not be the only ones. The technology company confirmed that this feature will also be implemented on Facebook later as an optional control.
“If you choose to follow accounts that post political content, we don’t want to come between you and your posts, but we also don’t want to proactively recommend political content from accounts you don’t follow,” Adam Mosseri, head of Instagram, said in Threads.
Post by @mosseri
View on Threads
The implementation of this measure has generated mixed reactions. On the one hand, many people celebrate that the algorithm leaves out political content, since it is one of the reasons they left Twitter. However, others consider that it is a disguised censorship that will affect the discussion of important topics.
The fundamental question that everyone asks is: What is political content for Meta? The Transparency Center website does not clearly define how it labels these publications. It just says that their AI systems rely on surveys or personalized signals to help them understand what content is informative, meaningful, or worthwhile.
“Please clarify what is considered “political.” News about climate change? News about vaccines and pandemics? Human rights? There are a lot of important things happening that overlap with politics, but people still need to be aware of them,” Shauna Wright (goldengateblond) responded in Threads.
The general outcry in the nearly 900 responses to Adam Mosseri, head of Instagram, is that the platform needs to clarify what content will be affected. Of course, a significant number of users consider that It is the best alternative to maintain a platform free of toxicity and thus prevent it from becoming a new X (Twitter).