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Inokem uses ecological detergents to save more than a million plastics

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The startup Inokem lands in Spain, to implement the development of ultra-concentrated cleaning and disinfection products unique in the market.

The company has extensive experience behind it, being pioneers in the biochemical sector thanks to its process know-how. This applies to both the domestic and small business sectors, developing a unique product offer on the market.

The Inokem Biotech shop project emerged at the end of 2020 with the aim of breaking with the cleaning paradigm in Portugal, Spain and all of Europe. The change in mentality in relation to the purchase of conventional cleaning products is that, in reality, when buying an Inokem container, the customer was buying 100 liters of multipurpose detergent Y avoiding the use of more than 100 plastic containers.

In Inokem they have sustainability as a fundamental pillar and that is why they defend innovation and respect for the environment by creating ecological products and not tested on animals. 96% of its products are developed from biodegradable raw materialswhich have zero impact both in their use and on an environmental level.

To do this, they have the latest engineering techniques to develop more efficient solutions. Likewise, it has been studied that conventional detergents contain more than 55 toxic ingredients, which is why its innovation department works daily to design new formulas based on biology. Such is their commitment that they were awarded an honorable mention in green technology at the 2022 Green Awards from Visao and ADP Magazine.

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Market in process of extreme change

The company solves the current problems in the market for ecological detergents. A market that is in a process of extreme change as it must adapt to increasingly demanding purchasing trends by customers seeking increasingly effective and cost-effective cleaning solutions. For this, the company has tools that allow them to anticipate the needs of the market in order to develop immediate responses that ordinary products do not solve.

In addition, they not only represent a great advantage for the planet but also help to save money. A single container of Inokem detergent can replace up to 100 containers of conventional detergents. In this way, customers reduce their plastic consumption by up to 90%. Betting on Inokem means saving an average of 40 or 50 containers for each container of ultraconcentrate, achieving savings of around 240 euros per year on detergents.

Its products are also multipurpose with the aim of eliminating the need to buy a product for each cleaning task, as well as the number of packages. In addition, to be even more ecological, the company has recently been offering the option of refill used packaging through bulk sales in its showrooms; further reducing the environmental footprint. In conclusion, its objective is to develop and create awareness in the cleaning solutions market through products that fill the existing gaps in the sector.

Inokem has prevented more than 1,000,000 packages from ending up in the oceans this yearin order to guarantee the future of the next generations through the creation of eco-friendly options.

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Titbit raises 150,000 euros in its second investment round

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Three years ago, two entrepreneurs from Barcelona They launched an innovative project within the audiovisual production sector. Arnau Seix and Adrià Coll They founded the digital video startup, Titbit, weeks before COVID broke out, and in the middle of the pandemic they managed to raise their first round of investment. Three years later and with a consolidated project, the production company closes a new capitalization in which he has once again raised 150,000 euros.These rounds of adjusted capital allow us to grow and evolve in a conscious and reasonable way, without having to make disproportionate growth promises that imply making investments at a frenetic pace”explains Arnau Seix, who together with his partner and co-founder is committed to continuing to strengthen the bases to achieve the objectives set.

On this occasion, Titbit has given entry to reference investors in the world of advertising, and among them stands out one of the leaders in the sector, Juan Manuel de la Nuez, a professional with extensive experience and former CEO of the Wunderman Thompson agency. “In my professional career, I have met clients many times to whom the issue of content production for external communication or even internally, it was a real headache for them, since the agencies could not respond competitively in time or cost, and neither could the production companies. For this reason, when I got to know Titbit, I understood that it is a solution that responds to these headaches and therefore represents a clear potential for growth and investment.”.

With this round, Titbit aims to increase its national expansion, both commercially and in product development. The startup’s headquarters are located in Barcelona and also has an office in Madrid. “We want to create a commercial network that allows us to help other countries to achieve more agile and economical productions, since we have confirmed that the creation of digital content suffers the same problems outside our borders”. In addition, the celebration of the third anniversary of the startup coincides with a change of corporate image and the launch of the new website, which is in line with continuing to innovate in the sector, reflecting the value of its disruptive proposal.

Regarding the evolution of the project in the short and medium term, at a time of economic uncertainty like the current one, companies apply budget cuts in marketing and advertising, but even so they need to communicate more than ever, since they must compensate for the loss of sales caused by the crisis. “Many brands are looking for a new way to produce their content for digital channels, and this is where Titbit’s proposal becomes more relevant than ever”, explains Arnau Seix, who also sees international markets as an interesting option to continue growing.

“In these three years we have seen how big brands have connected with our message: closed and transparent prices, much more agile productions (maximum 15 days) and unlimited rights of use in all their pieces”. Stephanie SalvatMarketing Manager of Hoteles Hesperia, tells about his experience with Titbit that “It is the first production company I know and with which I collaborate that has such a clear differential value proposition”.

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Creek Technologies acquires Imburse to improve the payment experience

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Operation of great importance in the insurance industry. Smart solutions provider, Creek Technologys, has just announced the definitive agreement of the purchase of Imburse Paymentsa modern payment platform based in Switzerland.

The payment solution software-as-a-service (SaaS) native on the cloud de Imburse is designed for the insurance sector. It offers greater ease and efficiency in insurance transactions end to end. In addition, Imburse enables insurers to quickly connect to the entire payments ecosystem at lower cost, seamlessly integrate into existing financial infrastructure and processes, and manage multiple partners for collections and disbursements, all in one place.

The platform is consumer-oriented and offers policyholders a flexible and easy-to-use checkout experience, as well as the possibility of directing payments quickly and safely.

As part of Duck Creek, Imburse will continue to serve its current customer base and markets, while accelerating expansion goals to new customers throughout Europe, North America and Asia-Pacific. Although Imburse will continue to be available as a standalone, the platform will be fully integrated with Duck Creek’s suite of technology solutions, further enabling insurers’ digital transformation goals through modern tools.

Product for the global industry of the sector

“Imburse has developed a great product for the global insurance industry that is not only easy to integrate and implement, but also offers insurers incredible flexibility and payment options”said Mike Jackowski, CEO of Duck Creek Technologys. “Imburse has a robust team that represents the core values ​​of Duck Creek. They have deep experience across the payments ecosystem and will help extend Duck Creek’s leadership in the insurance industry.”

“Being a part of Duck Creek will further accelerate our mission to simplify the way businesses around the world access the global payments ecosystem,” said Oliver Werneyer, CEO of Imburse. “We are excited to be a part of Duck Creek and to work together to deliver modern technology innovations that will transform the insurance industry of the future.”

The acquisition remains subject to customary closing conditions and is expected to close during the second fiscal quarter of 2023.

The Creek Technologys entry acquires Imburse to improve the payment experience is original of MuyPymes

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The Community of Madrid chooses EAE Business School as project accelerator

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EAE Business School Madrid, which is part of Planeta Formación y Universidades, has been chosen by the Community of Madrid What innovative project accelerator of entrepreneurship, in collaboration with other prestigious entities such as Lanzadera and Wayra. This initiative is expected to contribute to accelerating 50 new ideas and projects.

Within the framework of the Recovery, Transformation and Resilience Plan, financed by the European Union – Next Generation fund, the business school has been chosen as the head of this initiative in Madrid whose objective is to promote entrepreneurship and the talent of the region, strengthening the value chain of the cultural and creative industry and, therefore, stimulating the recovery of the Spanish economy.

«Being the only educational institution chosen by the Community of Madrid as an accelerator agent is an important recognition of which we are very proud. Collaboration in this project reinforces the great work that EAE Business School Madrid is doing to promote entrepreneurship and innovation, vital aspects for our school. In addition, this initiative reinforces our commitment to position EAE Business School Madrid as a key school for attracting young entrepreneurs with disruptive and creative ideas that will lead the future of the business and economic ecosystem in Madrid and, therefore, in Spain.”says Javier Almazán, Director of EAE Business School Madrid.

Flexibility and adaptability of business projects

The accelerator and its development programs will contribute to increasing the flexibility and adaptability of new business projects, in a global context of continuous change. Its objective is not only focused on providing capital through seed investmentsbut also in accompanying ideas with high growth potential in order to implement them successfully.

To this end, EAE Business School Madrid will play the role of mentor and tutor to entrepreneurs, offering intensive training programs and thus contributing to generating an ecosystem of cooperation and communication with other agents and strategic entities.

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In addition, this mentoring will boost the transformation of cultural activities towards digitization thanks to the incorporation of new Technologys in projects, favoring synergies between the cultural and creative industry with other economic sectors. For this reason, the collaboration of EAE Business School Madrid will improve access to financing for cultural projects, accelerating the professional growth of entrepreneurs and companies.

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