xElon Musk’s social network formerly known as Twitterit was again the most downloaded in the Apple App Store. The spike in downloads occurred right in the middle of the controversy over explicit sexual images supposedly involving the rapper. drake.
“Drakevideo” was a trend in the United States and other parts of the world, after a sex video featuring the artist went viral. Drake has not made any clarification on the subject so far, but X (Twitter) decided to delete publications related to this material.
The social network is “fully committed to maintaining a safe and respectful environment for all users,” said Joe Benarroch, chief operating officer of X (Twitter), in a statement cited by The Verge. Bernarroch recalled that The company has a “zero tolerance policy” with nude images being shared without consent.
The X (Twitter) executive said they were monitoring the platform to remove new posts related to Drake. But the material was still spreading on various profiles this Thursday.
All of this occurs just a few days after the scandal over Taylor Swift’s fake nudes, which were created with artificial intelligence and also went viral on X (Twitter). In this case, the social network had to momentarily suspend searches related to the singer to try to stop the spread of this material. It also restricted a large number of accounts that shared the images.
Drake’s video and the lack of moderation on X (Twitter)
Elon Musk is celebrating, despite all the controversy with Drake and Taylor Swift. “If I had a dollar for every time the media reported that one of my companies was going to die, I would never need to raise money,” the tycoon wrote on his profile on X (Twitter). He stressed that the social network “It is the number one most downloaded application of any type.”
Elon Musk’s management of X (Twitter) has left the platform without the ability to control what is published. The drastic staff cut—which reduced its workforce by 80%— greatly affected the moderating team.
The European Union told Elon Musk in March last year to hire more human moderators to review posts on Financial Times. Instead, the company has relied on automating moderation, something regulators in the region consider insufficient.
Of course, Drake and Taylor Swift’s nudes are not Europe’s main concern. Last October, the European Commission called the social network’s attention for its “lack of regulation” on “disinformation” actions related to the Hamas attack on Israel. And in December, the agency decided to open a formal investigation with the aim of determining whether X (Twitter) had violated the Digital Services Act.
New human moderators
Beyond what has now happened with Drake, the pressure is already generating some results. X (Twitter) has hired approximately a dozen Trust and Safety “agents” in Austin, United States. The measure is part of a plan to develop an internal team of 500 moderators, reported this week Fortune.
Linda Yaccarino, CEO of X (Twitter), has also publicly acknowledged that they need more control and that they were working in this direction. During a hearing in the United States Congress, Yaccarino said that they had increased by 10% of Trust and Safety personnel in the last 14 months. He also reported that they planned to hire 100 new content moderators who will focus on issues related to child sexual abuse.
A source related to the company’s Trust and Safety group told Fortune that there is little a group of moderators can do when the rules about content are not clear. He explained that measures based on harm reduction strategies and tools are needed to implement these policies on a large scale. “Both things have been dismantled since the end of 2022,” when Elon Musk took over, the source added.
For now, cases like those of Drake and Taylor Swift have forced the platform to move more expeditiously. However, the same is not true when similar situations occur that do not involve celebrities.