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How to identify a bad sustainability strategy in seven keys

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The business sustainability It has been permeating companies in recent years. The truth is that incorporating sustainable measures seems to have an impact, not only on the image, but also on the income statement. There are studies that estimate that 17% of companies consider that its balance sheet has benefited from this type of “green” actions, while 22% believe that they will register this impact in the next five years.

According to GRAND experts, we have seen the words “sustainable”, “green”, “environmental”, repeated over and over again in work plans, strategic objectives and goals, both in the medium and long term. But, is it enough to include it in these approaches if it is not reflected in a real result? According to a study carried out by The Harris Poll for Google Cloud, 97% of Spanish executives plan to implement a sustainability strategy or already have one in place. However, 58% of global managers surveyed believe that their organization “exaggerates” these efforts.

In this sense, GRAND has compiled some of the signs that reveal when a sustainability strategy is failing:

Sustainable, yes, but half

The sustainability strategy of an organization must be planned in such a way that it involves all the departments and people of the company. Not following this criterion would be making a serious mistake that many companies fall into. In this way, it is essential that from the top manager to the last worker they are aligned to be able to draw up sustainable strategies that take into account everything from office supplies or the mobility of employees, to the products and services that are marketed.

Not measuring the impact

As is evident, the purposes of a successful sustainability plan must be ambitious, objective, aligned with the company’s values, measurable and achievable. Despite this, surprisingly, many organizations lack the knowledge or tools to understand the current performance of these strategies. To do this, organizations must choose how they are going to evaluate the success (or not) of their actions, and do so periodically.

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‘Green-hushing’

Why don’t companies show the results of their sustainability initiatives? It is something obvious that clients, interest groups and the workers themselves are interested in knowing. Some companies hide behind the fact that the certifications are different depending on the country, which becomes the perfect excuse for not providing figures.

However, when there is no information to prove the performance of the actions, it can put you on warning: to what extent is the environmental concern of the company true? The lack of communication of these strategies or their results has been given a name, ‘green-hushing’, and above all, it is a sign that if it is not communicated, there is something to hide. For this reason, it is essential that conclusive data or figures are shared to demonstrate transparency and to know if the sustainable actions applied have had an effect.

Bypass the experts

We are all seeing how consulting and advisory services grow in all areas. Sustainability should not be less. Having an expert in this field is key to identifying the specific needs of the organization to reduce its impact on the environment. Few companies are aware that making certain mistakes could cause delays, cost overruns and damage the company’s credibility. However, this expert can also be internal, so that he is the leader the company needs to lead these strategies and ensure compliance.

Assume that your employees know about sustainability

Having knowledge of sustainability goes beyond riding a bicycle or knowing how to recycle office paper. If we want all employees to share values ​​and sustainable behaviors, and execute them at work, we must provide them with the appropriate training, whether through courses, talks or programs. This is the only way for them to acquire a conscious mindset that allows them to understand how to operate more sustainably in the exercise of their tasks and responsibilities.

Fall into the ‘greenwashing’

This marketing practice is the sin that many organizations end up falling into. It is about not implementing sustainability from a strategic point of view, but as a promotional tool. In this way, it is essential to base communication on real facts that support it and demonstrate the company’s commitment to the environment. Otherwise, there is a reputational risk that is difficult to recover in the short term.

Skip the “trial and error”

The objective of testing strategies is none other than to minimize risk. It is advisable to test sustainability plans through small-scale projects. This type of pilot plan allows, when the costs and risks are low, to err and to be able to rectify the project without major setbacks.

It is evident that sustainability has become a strategic axis in companies due to the positive impact it has among its target audience and on the economic results themselves. However, most organizations are guilty of wanting to cover too much and not execute really effective actions in this matter. For this reason, at GRAND we provide solutions, through strategic design, as in our recent campaign for Nippon Sanso Holdings, with the aim of reducing the carbon footprint and the negative impact of the industry on the planet”says Enrique Grandía, CEO of GRAND.

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The best contents of the week in MuyPymes

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We end one more Sunday with a new summary of the best content that we have published in MuyPymes, a classic where you will find the most important news of the week and you can catch up with just a few clicks. As always, we wish you a good Monday.

  • Where can I use the newborn, euro digital?
  • The State plans to increase spending on technology by 12% this year.
  • Online sales will increase in Spain by 20%.
  • Seven out of 10 ICT companies will increase their workforce in Spain.
  • These are the growth prospects for the label market in 2023.
  • Sony updates its camera catalog with the new 4K PTZ.
  • Apple will release a new iPad Mini later this year.
  • Epson expands its catalog of projectors with new 3LCD 4KE models.
  • Apple is working on a flexible iPad, and it could arrive next year.
  • Flexible remuneration, that great unknown.
  • These are the trends that will mark 2023 in the organization of events.
  • Titbit raises 150,000 euros in its second investment round.
  • Getac introduces the S410 laptop and F110 tablet, two ruggedized and powerful 5G-enabled computers.
  • Epson presents its new EB series video projectors.
  • How to choose hosting and domain for my website.
  • Brother expands its catalog of two-inch ticket and label printers.
  • Samsung presents the new Galaxy Book3.
  • What can we expect about cybersecurity, in the coming months.
  • Artificial Intelligence: how will it affect jobs?
  • Microsoft is starting to show full-screen Microsoft 365 ads.
  • Do you want to help children in vulnerable situations?
  • Microsoft Teams is integrated into the Elgato Stream Deck.

The entry The best content of the week in MuyPymes is original from MuyPymes

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Barcelona offers 200,000 euros to the project that reduces the accident rate of motorcycles

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Barcelona City Council has launched a challenge for companies, startups, universities and innovation centers to present urban solutions that have as objective reduce motorcycle-related accidents. The chosen projects, which will be applied in the city, are part of the Barcelona Innova Lab Mobility initiative that promotes pilot tests to improve mobility.

Barcelona is one of the European cities with a greater presence of motorcycles and mopeds which represent 33% of the total census of vehicles, and motorcycle drivers account for 86% of the seriously injured, according to the balance of road accidents for the first half of 2022. With the aim of reducing accidents and increasing road safety in the city, these entities have launched this initiative to find and apply innovative solutions on the streets of the city, with the collaboration of the Tomorrow.Mobility show organized by Fira and the EIT Urban Mobility (European Union initiative).

The challenge, launched internationally, counts with an economic endowment of 200,000 euros, which will correspond to a maximum of 80% of the total amount of the winning solutions. The projects can be aimed at resolving the accident rate from behavioral innovation, that is, with solutions related to driving habits, and from technological innovation.

The execution time of the selected proposals is 18 months, of which the pilot phase must be a minimum of six. The proposals must be applicable in a real environment in the short term and must define, in this sense, its deployment space. In addition, it must achieve quantifiable results in relation to the safety of motorcyclists and third parties, which are lasting over time. Its innovative and differential component will also be valued both in the methodologies and resources used and in its execution.

This call is aimed at companies, startups, universities, research centers, technology centers, associations and foundations that have until next March 1 to present their projects. A committee of experts will assess the technical quality of the works presented and will choose the winning solutions that could be applied in Barcelona during that same year. The projects will have international projection with their participation in the next edition of Tomorrow.Mobility, which will be held next November together with the Smart City Expo World Congress at Fira de Barcelona.

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Microsoft Teams integrates into Elgato Stream Deck

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The Elgato Stream Deck is a very interesting peripheral that we had the opportunity to analyze at the time, and that allows you to create different shortcuts and functions that will be associated to each of the available buttons. It allows you to create different usage profiles, and we can switch between them in a very simple way.

For example, we can assign to a button that directly opens a web page, to run a specific application, to perform a specific action and we can also set specific commands and download completely free applications. It is a very interesting solution, especially for professionals who are dedicated to content creation and streaming.

The point is that the Redmond giant has released an official plugin that allows you to integrate an Elgato Stream Deck device with Microsoft Teams. This plugin was announced by the American company earlier this week, but it was officially launched yesterday. The installation process is quite simple, but we can find more information in the official Microsoft forums.

Once installed, we can use the Elgato Stream Deck to access shortcuts and specific functions that will improve our user experience with Microsoft Teams. Thus, for example, we can blur the background in a video call by pressing a button, and we can also assign other specific functions such as raising and lowering our hand, muting ourselves, recording, and even to show live reactions during meetings.

This new plugin enhances the value of the Elgato Stream Deck, making it a very interesting solution for those who work remotely and have to participate in frequent video calls and events. Obviously it is still an excellent option for content creators and streaming professionals as well. I remind you that it is available in different versions, and that the standard MK.2 model with 15 buttons is priced at €149.99.

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