Google is going to get serious with the spam that is received in Gmail accounts. For it, Starting in February 2024, it will be mandatory for those who send more than 5,000 messages of mail to Gmail addresses up to date to meet a series of requirements so that they make it clear that they do not send spam. These measures will be added to the defenses that the company’s email service has in place, also powered by AI, which claims to detect 99.9% of spam, phishing and malware that targets Gmail accounts, and that blocks almost 15 million spam emails every day.
Those who send more than 5,000 emails each day to Gmail accounts will have to authenticate their email, so that email recipients can clearly identify the source of each message they receive. Many of them do not have their systems configured securely and properly, allowing information to be hidden. Last year, Gmail began to require, as an essential requirement for the delivery of messages, that they be identified in some way.
Additionally, email senders will need to enable an easy way to unsubscribe from their emails. Therefore, they will not allow messages that cause those who receive them to have to go around various pages and services to avoid continuing to receive them. They will have to allow those who receive them to stop receiving the emails sent by a specific sender with a single click, and for the request to unsubscribe from receiving emails to be processed and effective within two days.
On the other hand, to the protection measures against spam, Gmail is going to add another one for this type of email issuers. Google is going to implement a system that will require email senders to be below a specific spam level, with the aim that those who receive their emails do not receive spam.
Google is not the only company that is looking for changes regarding spam, and its managers assure that its partners in the sector are also seeing the urgent need to take action. Among them Yahoo, whose Product Director, Marcel Beckerhas pointed out that «No matter who your email provider is, all users deserve the most secure and reliable experience possible. In the interconnected world of email, that means we have to work together. Yahoo looks forward to working with Google and the rest of the email community to make these high-impact, common-sense changes the new industry standard.«.
Google agrees that these practices should be considered basic email hygiene, and they highlight that many email senders already meet most of the necessary requirements to not be considered spam. For those who need to improve their systems, they have shared a guide of measures to take before the new features begin to be applied in February 2024.