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Email security, a rising market

Credential theft has become one of the greatest risks faced by organizations, which makes email security, as one of the main entry routes for cyberattacks, crucial.

Until not long ago, cybercriminals focused their threats on the direct theft of money. However, the trend has evolved towards obtaining credentials that open the doors to data and systems that can bring them more benefits.

For example, credential theft to access confidential systems and databases with which they can seize, encrypt and demand a high financial ransom in exchange for their restitution. That is, to carry out the popular ransomware attacks.

To protect against these ever-evolving threats, businesses need layers of protection within their IT stack. It should not be forgotten that, once an organization’s internal systems are accessed with email as an attack vector, recovery can later involve a large financial outlay.

Organizations are betting on the implementation of preventive solutions, instead of adopting reactive strategies once the attack happens

For this reason, organizations are increasingly betting on the implementation of preventive solutions, instead of adopting reactive strategies once the attack happens. This, together with the growing awareness of the need to take security measures, is leading to an increasing investment in solutions that guarantee email protection.

And the IT channel has a huge opportunity to seize in this arena.

The growing investment in email protection

The increasing risks to which email is exposed is confirming the need for organizations to invest more and more in its security. This is generating a growing business around the solutions that come to guarantee your protection.

The email security market will reach $11.3 billion by 2030

According to the data handled by Market Research Future, the forecast is that the email security market reach $11.3 billion by 2030. This will imply a compound annual growth (CAGR) of 30% over the period 2020-2030, with North America as the region that will lead this growth.

The increase in the number of cyberthreats and *text muted*, as well as the increasing adoption of BYODwhich allows the use of personal devices for the development of corporate tasks, will be some of the main factors that will drive the growth of this market segment.

However, it is not enough to just invest money in an email security solution. Its correct management is as important or more important than its purchase. That is why it is essential to carry out a correct configuration adapted to the needs of each company.

Here, access and identity management will play a key role, so when IT or cybersecurity departments do not have the capacity to carry it out, relying on trusted partners to free organizations from these tasks will be beneficial for both parties.

Likewise, companies must begin to think about the importance of implementing multiple factor authentication and a focus Zero Trustor zero trust, granting access only to those who really need it, and when they need it, it will be key.

Properly classifying data will allow you to quickly identify potential breaches and tackle them so that they cause as little damage as possible. Actively minimizing risk requires professionals who properly manage it. This will require specialized talent, often in short supply, opening up great opportunities for specialized partners.

To this is also added the strong impulse that the capabilities of Generative Artificial Intelligence (AI)and the popularization of intelligent chatbots like ChatGPT that cybercriminals are already beginning to use for malicious purposes.

Although cybersecurity companies have been using AI for many years in their developments and when it comes to combating cyberthreats, it is now with the use of generative AI in the field of cybersecurity that it is experiencing great development.

The possibilities in this field are enormous, which is why the business behind the much-needed email security will continue to experience notable growth in the coming years.

initial image | Krsto Jevtic

Related Topics:email market rising security

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