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Ecommerce expects growth of 17% in Spain, according to CTT Express

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The express parcel subsidiary of the CTT Group, CTT Express, has recently held its second breakfasts under the umbrella of electronic commerce in a conference entitled “Beyond e-commerce”.

A space for debate where different specialist profiles from the sector presented the lights and shadows of the online channel, which is consolidated as the preferred channel for consumers today.

A conference directed by Leticia Martín Santiago, director of Communication and Brand of CTT Express, where the e-commerce became the true protagonist and which had the participation of Samuel Rodríguez, CEO of Ecommerce News; Juan Sebastián Alarcón, founder of Curiosite; Fabiola Zelaya, ecommerce strategy and data manager at Beam Suntory; and Jorge Peláez, CEO of Farma2go.

During the meeting, those present predicted a positive 2023 where innovation and resilience will be fundamental. Thus, Samuel Rodríguez, CEO of ecommerce News, stated during his speech that in our country a 17% increase in the closure of ecommerce activity in 2022. What it means, with more than 67 billion euros of turnover, double the growth average of more mature markets such as the US and other regions of Europe.

Lights and shadows of electronic commerce

In recent years, the online channel has consolidated its position in our country, standing at 15% of sales and with the forecast that it will reach 25% by 2025. In fact, with more than 90,000 e-commerce, 86% of Spaniards make purchases and sales in this format. Thus, the speakers raised a positive consumption scenario and stressed the importance of adapt to the times and new consumer habits.

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“The forecasts seem completely wrong because within a macroeconomic framework in which inflation, war, shortages seem to be the center of everything, this weekend we have been able to verify that not everything is as black as they painted it to us and sales have grown up”says Samuel Rodriguez.

Along the same lines, small businesses take advantage of this season to increase their business opportunities. “So far this year in 2022 compared to the same dates last year, we have grown by 13.7%. And specifically, our billing from Monday 21 to Monday 28 has grown 30.3% more than last year”declared Jorge Peláez, CEO of Farma2go.

For her part, Fabiola Zelaya, ecommerce strategy and data manager at Beam Suntory, highlighted one of the great challenges for this sector, which is to guarantee a good customer experience. “We conceive the online channel as a complement and a space to create a brand. Therefore, it is crucial to understand the new consumption habits and adapt. For example, we have found a business opportunity in ‘on demand’ platforms where the consumer has our product almost instantly with a single click”.

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The best contents of the week in MuyPymes

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We end one more Sunday with a new summary of the best content that we have published in MuyPymes, a classic where you will find the most important news of the week and you can catch up with just a few clicks. As always, we wish you a good Monday.

  • Where can I use the newborn, euro digital?
  • The State plans to increase spending on technology by 12% this year.
  • Online sales will increase in Spain by 20%.
  • Seven out of 10 ICT companies will increase their workforce in Spain.
  • These are the growth prospects for the label market in 2023.
  • Sony updates its camera catalog with the new 4K PTZ.
  • Apple will release a new iPad Mini later this year.
  • Epson expands its catalog of projectors with new 3LCD 4KE models.
  • Apple is working on a flexible iPad, and it could arrive next year.
  • Flexible remuneration, that great unknown.
  • These are the trends that will mark 2023 in the organization of events.
  • Titbit raises 150,000 euros in its second investment round.
  • Getac introduces the S410 laptop and F110 tablet, two ruggedized and powerful 5G-enabled computers.
  • Epson presents its new EB series video projectors.
  • How to choose hosting and domain for my website.
  • Brother expands its catalog of two-inch ticket and label printers.
  • Samsung presents the new Galaxy Book3.
  • What can we expect about cybersecurity, in the coming months.
  • Artificial Intelligence: how will it affect jobs?
  • Microsoft is starting to show full-screen Microsoft 365 ads.
  • Do you want to help children in vulnerable situations?
  • Microsoft Teams is integrated into the Elgato Stream Deck.

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Barcelona offers 200,000 euros to the project that reduces the accident rate of motorcycles

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Barcelona City Council has launched a challenge for companies, startups, universities and innovation centers to present urban solutions that have as objective reduce motorcycle-related accidents. The chosen projects, which will be applied in the city, are part of the Barcelona Innova Lab Mobility initiative that promotes pilot tests to improve mobility.

Barcelona is one of the European cities with a greater presence of motorcycles and mopeds which represent 33% of the total census of vehicles, and motorcycle drivers account for 86% of the seriously injured, according to the balance of road accidents for the first half of 2022. With the aim of reducing accidents and increasing road safety in the city, these entities have launched this initiative to find and apply innovative solutions on the streets of the city, with the collaboration of the Tomorrow.Mobility show organized by Fira and the EIT Urban Mobility (European Union initiative).

The challenge, launched internationally, counts with an economic endowment of 200,000 euros, which will correspond to a maximum of 80% of the total amount of the winning solutions. The projects can be aimed at resolving the accident rate from behavioral innovation, that is, with solutions related to driving habits, and from technological innovation.

The execution time of the selected proposals is 18 months, of which the pilot phase must be a minimum of six. The proposals must be applicable in a real environment in the short term and must define, in this sense, its deployment space. In addition, it must achieve quantifiable results in relation to the safety of motorcyclists and third parties, which are lasting over time. Its innovative and differential component will also be valued both in the methodologies and resources used and in its execution.

This call is aimed at companies, startups, universities, research centers, technology centers, associations and foundations that have until next March 1 to present their projects. A committee of experts will assess the technical quality of the works presented and will choose the winning solutions that could be applied in Barcelona during that same year. The projects will have international projection with their participation in the next edition of Tomorrow.Mobility, which will be held next November together with the Smart City Expo World Congress at Fira de Barcelona.

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Microsoft Teams integrates into Elgato Stream Deck

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Elgato Stream Deck

The Elgato Stream Deck is a very interesting peripheral that we had the opportunity to analyze at the time, and that allows you to create different shortcuts and functions that will be associated to each of the available buttons. It allows you to create different usage profiles, and we can switch between them in a very simple way.

For example, we can assign to a button that directly opens a web page, to run a specific application, to perform a specific action and we can also set specific commands and download completely free applications. It is a very interesting solution, especially for professionals who are dedicated to content creation and streaming.

The point is that the Redmond giant has released an official plugin that allows you to integrate an Elgato Stream Deck device with Microsoft Teams. This plugin was announced by the American company earlier this week, but it was officially launched yesterday. The installation process is quite simple, but we can find more information in the official Microsoft forums.

Once installed, we can use the Elgato Stream Deck to access shortcuts and specific functions that will improve our user experience with Microsoft Teams. Thus, for example, we can blur the background in a video call by pressing a button, and we can also assign other specific functions such as raising and lowering our hand, muting ourselves, recording, and even to show live reactions during meetings.

This new plugin enhances the value of the Elgato Stream Deck, making it a very interesting solution for those who work remotely and have to participate in frequent video calls and events. Obviously it is still an excellent option for content creators and streaming professionals as well. I remind you that it is available in different versions, and that the standard MK.2 model with 15 buttons is priced at €149.99.

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