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E3 fair without the big three: Nintendo, Sony and Microsoft will probably stay away from the fair

From insider circles, IGN recently reported a disappointing development of the E3 planning. According to this, Nintendo, Sony and Microsoft should not want to take part in the largest gaming fair in Los Angeles. We’ll tell you here what that means for E3 2023 and how likely it is to happen on its own.

E3 and Gamescom really haven’t had it easy in recent years. First individual publishers like Electronic Arts turn their backs on E3, then the pandemic makes major events of this kind seem impossible, and finally the big return of Gamescom 2022 hardly attracts any well-known publishers.

IGN: Nintendo, Microsoft and Sony not at E3 2023

An E3 without big publishers: is the E3 concept slowly but surely dissolving? (Source: E3)

Against this background, the current reports from IGN hardly come as a surprise: Nintendo, Sony and Microsoft alike are not planning an appearance at this year’s E3. The world’s largest gaming trade fair is scheduled to start on June 13, 2023 at the Los Angeles Convention Center. No exhibitors have been officially announced or confirmed yet.

IGN cites “several knowledgeable sources“, who are said to have confirmed to them that all three console providers “not be part of E3 2023 or have a presence” will.

The publishers themselves have not yet commented on this. The latest official statement on this subject comes from Xbox. It was confirmed in late January that it would return to Los Angeles for its “annual summer showcase.” The related blog post states:

In addition, the teams work tirelessly to bring you and all other Xbox fans new, exclusive gaming highlights when they meet again for the annual Summer Showcase in Los Angeles.

It is striking that the E3 is not mentioned with a syllable. Microsoft, Sony and Nintendo have already attracted large audiences with online appearances in the past. Not having an expensive stage show at the convention center has had little to no impact on sales or trailer clicks. So why invest money for such an effort when you can also do it online with pre-produced videos? Smaller publishers such as Ubisoft and EA have also been using this strategy for a long time.

What’s the deal with the E3 abstinence?

As was the case at Gamescom, Xbox and Co. could stream directly into the Internet in the future without paying any fees to E3. (Source: Xbox)

There have been no official statements from publishers or organizers of the E3 trade fair so far. The last few years, in which they have increasingly relied on online formats and numerous “big players” – including Nintendo and Sony – are staying away from Gamescom 2022 in particular, give the reports credibility.

You no longer feel compelled to put your budget into a stage show that might be overshadowed by a competitor’s event just two hours later. It is far more likely that the presentations will still take place in the summer, but they will not be part of the E3 program, but planned in the same week.

Visitor trade fairs such as Gamescom in particular could suffer from this development. Indie games are all well and good, but they are unlikely to attract hundreds of thousands of gaming fans to the Cologne exhibition halls. We will also forego many possible cult moments in the future. Unforgotten about Keanu Reeves’ “Breathtaking” scene at the presentation of cyberpunk 2077 as part of E3 2019. On the other hand, publishers also save themselves embarrassments such as Nintendo’s legendary embarrassing appearance at E3 2008. Let’s hope that Nintendo, Sony and Microsoft have at least something planned for the E3 period.

Sometimes we are still waiting for a first “Nintendo Direct” or Sony’s “State of Play” in 2023 – at least on the Xbox side there was already a small showcase with titles like Minecraft Legends, red case and Hi-Fi Rush to admire.

Source: Xbox, Nintendo and Sony will not be present at E3 2023 – IGN
(Status: 01.02.2023)

  • Fabian of Thun

    As a trainee, Fabian supports the editors of CHIP Online with tests and purchase advice. Ever since the first GameBoy, he has been particularly at home with Nintendo, but he also regularly gambles on PC and Xbox.

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Test winner headphones: These ANC headphones beat even Sony from the throne

The most important things at a glance:

  • The Sennheiser Momentum 4 Wireless is our current test winner among Bluetooth headphones
  • You are currently getting the model for 268.21 euros at Amazon
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At the time of writing, Sony’s WH-1000XM5 is no longer our number one noise-cancelling headphone. The Sony headphones were beaten by the Sennheiser Momentum 4 Wireless.

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If you want, you can also report an accident with wildlife or a dead animal along the route in the animal find register. This is a database that systematically records animals nationwide.
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