Disney doesn’t like you sharing your password Disney+ with other people, and plans to take action to prevent it. Although the company had already started a “limited hunt” against shared accounts, has now revealed when it will implement its strategy globally.
During the presentation of its financial results, Disney confirmed that the plan to end shared accounts on Disney+ will be launched during the summer. For now, a specific date has not been indicated, but it is a fact that from the middle of the year the platform will impose restrictions and tight control over its subscriptions.
As explained by Hugh Johnston, the company’s chief financial officer, users suspected of accessing Disney+ through a third-party account will no longer be able to continue using the service. The streaming platform will invite them to register and pay for their own subscription.
This will certainly not be the only measure to be implemented. Following in the footsteps of Netflix, Disney+ will allow users to add people they do not live with under their account. Yes indeed, They will have to pay an additional fee for each of them.. What is not yet known is how much that extra amount will cost, nor if there will be a limit to the number of “sub-accounts” that can be added.
Disney+ toughens its terms to end shared accounts
The confirmation that the strategy against shared Disney+ accounts will come into force from the summer comes after the platform announced a change in its terms and conditions some time ago. Since January 25, new subscribers have been prohibited from providing access to their account to those who do not live in the same house. A measure that will also apply to existing users, although this will only be from March 14.
From Disney+ they have not missed the opportunity to point out that this initiative has been inspired by Netflix, although without naming him directly. “Sharing (the accounts) with a payment involved is an opportunity for us. It is something that our competitor is obviously taking advantage of, and that is in front of us. We have (in mind) some very specific actions that we will implement in the next months,” Johnston explained.
Ads linked to measures to end shared accounts are usually very unpopular with users. However, it is a logical strategy. Especially if we consider the permanent battle between the endless streaming platforms to capture the largest possible number of legitimate subscribers.
He crux of the matter It will be the additional price to pay for each non-cohabitant to whom we want to give access to our Disney+ subscription. It is logical to think that the rate will adapt to the conditions of each market in which the service is available. However, there is no choice but to wait for a formal announcement in the coming months.
It will also be interesting to see if Disney+ repeats the success of Netflix in his crusade against shared profiles. Let’s keep in mind that the firm co-led by Ted Sarandos and Greg Peters suffered harsh criticism after announcing that they would combat the use of shared accounts. However, the number of subscribers increased more than 100% in the United States alone after the implementation of this strategy.