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Digital channels can account for 50% of the turnover of Spanish companies

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The international expert in CRM, Salesforce, has just released its study State of Commercebased on the opinions of more than 4,000 trade professionals from 25 countries, including Spain, as well as the analysis of the purchase data of more than 1,000 million customers from 54 countries.

It also delves into the methods used by B2B and B2C companies to adapt to a digital-first customer engagement landscape.

Below, we review some of the conclusions of this report:

Digital sales channels are in full expansion

Globally, sales on the company’s own website grew by 44% between the first quarter of 2020 and the first quarter of 2022 in B2C companies, and 95% in B2B companies. But e-commerce websites are the tip of the iceberg, as sellers rush to meet customer expectations for new shopping options.

The Spanish professionals who have participated in the study hope that 50% of your billing comes from digital channels in the next two years. 69% of respondents indicate that they have invested in new digital channels in recent years, including mobile applications, marketplaces and social networks.

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Demand grows in the online B2B market

The estimated percentage of the income of digital channels for B2B sellers is currently in a 40%, while two years ago that percentage was 28% and it is expected to grow to 52% in another two years. 57% of managers consider that digital channels will contribute more than half of the income in this type of business activity.

Marketplace expansion

More than a third of B2B sellers (33% of those surveyed) indicate that the launch of their own marketplace (in which they will not only sell their products, but also those of other companies) is a priority for the coming years.

Investing in automation is putting data to work

With the economic situation conditioned by inflation -and third-party cookies depreciated-, commercial organizations are focused on putting customer data to work in order to drive efficiency and profitability. For 48% of the Spanish professionals who participated in the study, automation will be a priority in the next two years.

The post-purchase experience is key to customer satisfaction

86% of consumers consider that the experience is as important as the products or services and the expectation is a consistent experience between the different points of contact with the company. When choosing between brands, 54% of business buyers and 51% of consumers prioritize convenience. Additionally, 51% of B2B shoppers say they use different options, like curbside pickup, more than a year ago, and 55% expect to use these options more in the next three years.

Integration of digital and physical commerce

Investment in e-commerce benefits the sales team; 47% of digital leaders indicate that sales teams act more as “advisors” to the sales process as a result.

Alternative payment methods are consolidated

A wide diversification of payment methods is expected for the coming years. Meanwhile, the digital wallets and installment payment plans they are experiencing a huge boost. 71% of the Spanish companies participating in the study accept at least one mobile payment option to make the purchase. Globally, 61% of digital leaders indicate that they already offer methods such as BNPL (Buy Now, Pay Later). PayPal represents 80% of payments when they are in the “mobile wallet” mode.

Growth of headless architecture

Companies that have this type of architecture, which makes it possible to separate the front-end and back-end developmentare more likely to expand into new channels (77%), compared to those that do not have this type of architecture (54%).

“We are at a turning point in the development and maturation of electronic commerce throughout the world and in Spain”, explained Enrique Mazón, Vice President of Commerce Cloud at Salesforce Iberia. “After the strong expansion of recent years, the focus of sellers today is on getting to know the customer better with investments in a first party data strategy. Offering you a personalized and unified experience on all channels (physical and digital), digitizing the physical store and turning it into a distribution center, optimizing product supply processes, and complementing the assortment with third-party products/services is essential.”.

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FI Group contributes to the launch of the third NextGenerationEU Guide

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The third edition of the report has already been published “NextGenerationEU Guide, for the industry to better understand and take advantage of its opportunities”. As usual, it has been published by the EAIC (European Association of Innovation Consultants), of which FI Group is a part.

The report, which once again included the participation of the FI Group, explains how each of the 24 European countries distributes the almost 326 billion European aid granted in their National Recovery and Resilience Plans.

The latest update of the report highlights the maximum financial contribution that corresponds to each Member State, calculated taking into account the growth in real GDP in 2020 and the accumulated growth in real GDP in the period 2020-2021.

Most Member States saw their maximum financial contribution in the aid component of their Recovery plans decrease, due to changes in the calculations made in June 2022, based on real GDP growth data. The only countries that saw their funds increased were Czech Republic, Germany, Spain, Italy, Austria Y Portugal.

Main updates and news reported by Member States

  • The implementation of the Recovery and Resilience Plans is in full swing: calls have been launched to receive proposals, projects are being evaluated and aid agreements are being signed.
  • Member States have started work on the review of plans, following the decision made on June 30, 2022 on the final distribution of funds; some of the new plans are still being evaluated (for example: more funds in Lithuania to boost energy independence, renewable energy and cybersecurity).
  • The report also highlights the main calls for proposals launched in each of the 24 Member States (for digitization, innovation, circular economy, etc.), both those active right now and those planned soon.
  • Some of the Member States (Finland for example) have already distributed all the funds allocated to them in their Recovery and Resilience Plans.

Alejandro Álvarez, Grants Director at FI Group, as well as a member of the EAIC Board and coordinator of this report, highlights that it is a unique initiative at a European level. “We have been following the development of the Recovery and Resilience Plans since the start of the negotiations and have managed to offer comprehensive information on the opportunities that are emerging across Europe. Building on the success of this pioneering initiative, we are looking to broaden the focus of the report to provide an even more valuable overview of the opportunities for all key players in the industry.” explains Alvarez.

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Bring Your Own License is now part of the Nutanix on OVHcloud portfolio

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OVHcloud has recently included the option to use Bring Your Own License or BYOL in its portfolio of Nutanix on OVHcloud solutions.

The Nutanix users they can now bring their existing Nutanix Cloud Platform licenses to dedicated OVHcloud Hosted Private Cloud infrastructures, making it easier for them to transition to the cloud. OVHcloud, which recently received the Nutanix EMEA Service Provider of the Year award, continues to expand its offer of Nutanix on OVHcloud solutions with the addition of the BYOL offer to complement the existing pack offer.

Existing Nutanix customers and partners can now bring their Nutanix Cloud Platform licenses to Nutanix-certified High Grade HCI Intel dedicated servers, benefiting from license portability and application migration transparency. Customers’ Nutanix hyper-converged environment (HCI) is pre-installed in just hours and ready to use with their custom infrastructure.

The Nutanix on OVHcloud solution enables a faster migration of on-premises applications to the cloud, while benefiting from OVHcloud infrastructures. With a low carbon footprint and best-in-class PUE and WUE indices, the OVHcloud infrastructure stands out for its global sustainability, thanks to a circular group approach that allows for maximum optimization of the server’s life cycle. In addition, OVHcloud data centers meet high data protection and security standards.

“We are delighted to continue our strong partnership with Nutanix, addressing new use cases and providing new business opportunities for our ecosystem partners”says Sylvain Rouri, Chief Sales Officer at OVHcloud.

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User needs

This new offering allows OVHcloud to meet the needs of users, covering seasonal peaks in infrastructure demand and developing disaster recovery plans (DRPs), all while providing a cost-effective solution. Like the Nutanix on OVHcloud bundle offer, the BYOL offer consists of 27 variants of dedicated servers and Nutanix High Grade HCI certified servers based on Intel processors and includes inbound and outbound traffic, helping to improve OPEX for significant savings compared to non-hyperconverged infrastructure as a service (IaaS).

“As a company, we continually demonstrate the power of strong partnerships. OVHcloud already has an excellent understanding of our technology with its existing Nutanix on OVHcloud solution. For this reason, it makes sense for us to expand our relationship to include a BYOL offering.”says Dom Poloniecki, Worldwide Sales Chief of Staff and Head of Sales Strategy & Operations at Nutanix. “The real winners here are our common customers and partners who are looking for cost-effective ways to scale to an OPEX model in the cloud, but who, to date, have not yet made the switch from an on-premises environment. With OVHcloud and Nutanix, they have the best of both worlds.”

The Nutanix on OVHcloud solution is a scalable and ready HCI platform to use that is offered both as a pack and BYOL, and is based on a dedicated Hosted Private Cloud OVHcloud infrastructure certified by Nutanix. It is now available online in EMEA and Canada, with data centers located in Canada, France, Germany and the UK.

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How to choose hosting and domain for my website

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The digitization in small and medium-sized companies it is no longer just a trend, but a necessity. And the first step for those who continue to lag behind is the creation of a website. But where to start? Part of the aid from European funds is destined to the development of this type of tools where, in addition to an innovative design, you will need a good hostingso that everything works perfectly.

The hosting provider: what should you demand?

The hosting provider is something like the home where your website is cared for and protected. Therefore, it must be reliable and secure, but for businesses with less budget, it also cheap. Your digital project must also have a domain, the obtaining of which falls within the responsibilities of this provider. If all these concepts are new to you, don’t worry, here we help you with some tips:

  1. That the hosting is hosted in Spain. This will allow you minimize costs but without having to give up offering your visitors a good user experience. When you have your data in the country, all the traffic you have from here (the vast majority) will enjoy minimal latency, and optimal loading times, they will not have to wait several seconds for the web page to load, and they will not experience very marked delays when interacting with her.
  2. That he Technical support is in Spanish and with 24/7 coverage: If you run a small business or a personal project, you know that work and problems can arise at any time. Having support in your own language and that is available will always help you a lot in your project.
  3. Servers with NVMe SSD drives: this is essential for your project to load faster and for it to offer the level of performance that your users deserve.
  4. Hacking and cyberattack prevention services: essential for your website to be safe and protected.
  5. Flexibility and scalability: The hosting you choose should give you the possibility of adapting it to your needs, and to the changes that occur in your project. If your idea is to grow, it is essential that the hosting do it with you.
  6. Possibility to try it for free: This is important because it will allow you to discover if the hosting you have chosen is really the right one for you, and without you having to spend a penny.

An example of hosting that meets all these requirements is Axarnet which, for a price starting at 2.49 euros, has all the features described above. Also, you can try it for free for a month without having to enter any payment method. It will also allow you to register your domain for free in annual contracts, and you will enjoy a Let’s Encrypt SSL certificate at no cost.

In the event that you already have a domain, you can always transfer it to Axarnet hosting and in a very simple way. What are you waiting for to have your own web showcase?

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