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channel programs that may interest you

Channel programs become a key element in strengthening relationships between providers and successfully bringing the solutions they demand to the market. In the case of telco providers, this is a fundamental aspect that helps to strengthen the link with the large providers in order to move forward together.

Relationships between providers are key when it comes to bringing the right solutions to market and continuing to grow together in an increasingly competitive market. According to the data it handles CompTIAsince 2020, half of the companies in the IT channel have abandoned a provider due to a bad experience.

in the world of telecommunications is no exception, hence the large providers have programs designed to enable these providers to market their joint proposals in the most optimal way possible.

Recently, Amazon Web Services (AWS) launched a program with communications providers. Taking advantage of the celebration framework of the Mobile World Congress 2023 in Barcelona, it presented the program Integrated Private Wireless on AWS, that provides enterprises with a managed and validated private wireless network offering from leading Communications Service Providers (CSPs).

These offerings integrate providers’ 5G and 4G LTE private wireless networks with various AWS services in AWS Regions, AWS Local Zones, AWS Outposts, and AWS Snow Family.

While AWS Telco Solution Architects technically validate solutions for their robustness and adherence to AWS best practices, solutions are provided, managed, and supported by telcos.

Integrated Private Wireless on AWS complements the firm’s managed service, AWS Private 5G, and provides customers with a spectrum of options based on their specific private wireless networking requirements.

Integrated Private Wireless on AWS offers businesses quick and easy ways to discover and deploy private wireless networks

In this way, the new program combines the reliability and security of AWS infrastructure and services with 5G/4G LTE networks from leading telecommunications companies, including Telefónica Tech among others, to offer companies quick and easy ways to discover and deploy private wireless networks.

This program reinforces the already existing AWS Telco Network Builderwhich helps customers deploy, run, and scale telecommunications networks on AWS.

CSPs they can complete their network architecture as a template in the service console using standard telecom industry language, and the new managed service translates the template into a cloud-based network architecture and provides the necessary AWS infrastructure. This shortens the time to deploy a configured, operational network in the cloud from a few days to a few hours.

As the company has pointed out, AWS Telco Network Builder automatically realigns computing and storage resources, making it possible for communications service providers to focus on business operations and offer new services.

VMware’s commitment to telco providers

vmware is another company that has managed to create a solid ecosystem of telecommunications partners with which they offer telco services, in addition to offering other solutions for multicloud environments.

The Telco Cloud is how VMware works with its Telco partners to give communications service providers the choice, agility, and reliability they need to maximize the value of network transformation.

From the core to the RAN and edge, VMware Solution Partners build a multicloud network to help communications service providers create agile environments that set them apart from the rest and enable them to thrive in the digital age.

This includes RAN solution partners, RAN intelligent controller application partners, edge solution partners, and 5G and 4G core network function partners.

Furthermore, within the program VMware Readythe company has Ready for Telco Cloud. This program passed an important milestone in its evolution last August: more than 265 network functions, including Virtual Network Functions (VNFs) and Containerized Network Functions (CNFs), are now certified to run on VMware Telco Cloud Infrastructure. or VMware Telco.

Why is this milestone such an important achievement? For the company, it means expanding the reach to communication service provider engineers or architects who can use the program to do two fundamental things: reduce risk and optimize while adapting to a rapidly changing telecommunications landscape.

VMware Ready for Telco Cloud offers flexibility and automation to accelerate 5G deployments, take advantage of cloud-native technology, and simplify your networks.

The rapid implementation of 5G networks that minimize risk and enhance flexibility requires a multi-vendor approach. Automation and orchestration must be abstracted from individual network functions so they can be managed efficiently from a centralized location at scale.

For VMware, the success of a 5G network will depend on its ability to unbundle its networks, deploy new services, and operate at a faster pace and on a larger scale with greater efficiency and lower costs. In this scenario, using network functions validated by the VMware Ready for Telco Cloud program allows you to quickly onboard and deploy multi-vendor VNFs and CNFs to save time, money, and integration work.

To do this, the program offers flexibility and automation for accelerate 5G deploymentstake advantage of cloud-native technology and simplify your networks.

There are two levels of certification in the program: VMware Ready, for telecommunications cloud infrastructure; and VMware Ready for the telecommunications cloud.

Ready for Telco Cloud Infrastructure certification is for VNFs that have been shown to interoperate with VMware Telco Cloud Infrastructure. The Ready for Telco Cloud certification is for VNFs and CNFs that are ready for deployment and lifecycle management with VMware Telco Cloud Automation.

Microsoft Azure puts focus on 5G

More and more organizations are betting on the cloud to boost their telecommunications. In this scenario, the Microsoft cloud, Azure, plays a key role, which is why the company also has programs and certifications for professionals who work in this field in order to ensure the success of their implementations.

For this, the company has the program Azure for Operators with various objectives. On the one hand, it contributes to the training of operators so that they can accelerate the transformation of their network with a trusted platform, such as Azure, and unlocking new opportunities with automation and Artificial Intelligence (AI).

Also, it helps developers and ISVs to create more innovative and network-aware applications, as well as to enable enterprises with ubiquitous computing, from the cloud to the edge.

“We combine the best of the cloud and telecom worlds to seize the opportunity that 5G offers”

The purpose that Microsoft pursues with this program is to combine its concept of networks with its ecosystem of partners and generate great opportunities, monetizing new business models and hand in hand with trusted telco providers.

Together, “we combine the best of the cloud and telecommunications worlds to take advantage of the opportunity offered by 5G,” they point out from the company. All this countingn a carrier-grade cloud-based platform and a network that brings the benefits of Microsoft technology to the operators’ perimeter.

Azure for Operators encourages this collaboration by working closely with providers of Radio Access Networks (RANs), Core Services, Cloud Native Functions (CNFs), and Operations Support Systems (OSS) or Business Support Systems (BSS) to integration and innovation.

In this way, Microsoft collaborates with operators around the world creating an ecosystem of solutions, boosting application performance and providing an optimal user experience when accessing critical data from the network.

Likewise, these are fast and scalable applications, with a single screen to provision and manage services azure on the perimeter.

With an eye toward training telecommunications operators to Modernize and monetize your 5G investmentsMicrosoft presented in the past Mobile World Congress its new wave of services and programs.

Among them, Azure Operator Nexus Ready and Systems Integrator (SI) with those who seek the platform to have the broadest and most reliable support ecosystem.

According to Microsoft, to elerate implementation and integration, the Azure Operator Nexus Ready program certifies that the ecosystem of CNFs, VNFs, and other software interacts with the Azure Operator Nexus platform.

They are currently in the process of certifying VNF and CNF from a variety of partners with two levels of certification. A first level, which is a base level that ensures interoperability with the Operator Nexus platform; and a secure layer that adds automation of Azure deployment through Azure Network Function Manager and offers access to the Azure Marketplace for immediate availability to operators.

The Nexus SI Operator program includes a select group of system integrators known to both your experience in telecommunications as for his extensive knowledge of Azure. Each of these partners will work closely with the Operator Nexus engineering team to develop their skills in the Operator Nexus platform and to ensure customer success in implementation and integration.

Google Cloud drives specialization with Partner Advantage

Google Cloud it has also set its sights on telecom providers around the world to drive digital transformation and accelerate 5G monetization and adoption.

through the program Google Cloud Partner Advantage, the company provides its partners with certified expertise in bringing Google Cloud solutions to customers. In addition, the program has a strong commitment to partner specialization.

For the company to have a specialization in an area is indicative that this partner has experience, contributing to the success of the client and having technical skills validated by Google. The distinctive ‘Experience’ accredits the partner’s capabilities thanks to its experience in a specific sector or with a specific product or solution.

Areas of specialization can range from application development, to cloud migration, data analytics, IoT, location-based services, or machine learning, among others.

If a partner has a specialization, it means that their level of knowledge and experience in Google Cloud is very high

Partners with teams comprised of members with the designation Google Cloud Certified They have the Google-endorsed technical knowledge and skills to address your business needs by implementing Google Cloud Technologys. If a partner has a specialization, it means that their level of knowledge and experience in Google Cloud is very high.

This highlights the importance of this type of program. Both when betting on Google Cloud, as on any other company, telecommunications providers must take into account what the programs they have offer offer. In this way, it will help to strengthen relationships and work better together to bring the best solutions to a market in full expansion.

initial image | Arno Senoner

Related Topics:Channel interest programs

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