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Apple would prepare a ChatGPT-style AI, while Siri is in difficulty

Artificial intelligence is very present these days, especially with tools like ChatGPT which are much talked about. Just yesterday, OpenAI unveiled GPT-4, the new version of its AI that will notably power ChatGPT for even more precision. What about Apple?

An equivalent of ChatGPT by Apple in preparation

According to the New York Times, Apple engineers are testing artificial intelligence capable of generating text and commands. The tests take place every week, in particular because ChatGPT explodes and Apple realizes that we should not arrive too late on this ground.

Several engineers are working on it, including members of the Siri team. This follows a recent Apple summit where artificial intelligence was discussed.

A special design for Siri

This work comes as Siri is struggling. These next-gen AI Technologys have highlighted how Siri, Alexa and other voice assistants have lost their edge, explains the New York Times. Siri, in particular, faced many obstacles that prevented it from making meaningful improvements. Former Apple engineer John Burkey, who worked on Siri and was tasked with improving it in 2014, reveals the voice assistant relied on a “complicated code that took weeks to update with basic functionality”.

Its design made it very difficult for engineers to add new features. For example, Siri’s database contains a large list of phrases in nearly two dozen languages, making it “a big ball of snow”. If someone wants to add a word to Siri’s database, “he finds himself in a big pile”, explains John Burkey. This means that simple updates, like adding new phrases to the dataset, require rebuilding the entire Siri database, which can take up to six weeks. Adding more complex features, like new search tools, can take up to an entire year.

When the equivalent of ChatGPT by Apple? It is not specified, so you will have to wait.

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Apple explains why only USB-C AirPods Pro support lossless audio with Vision Pro

Apple is today marketing a revision of the AirPods Pro which has the particularity of having a USB-C port on the charging case. But that’s not the only change: the headphones also support lossless audio with the Apple Vision Pro headset.

Why can’t the second generation AirPods Pro with the Lightning Charging Case also support lossless audio with the Vision Pro? Brian Tong did an interview with two Apple executives to get the answer. Ron Huang, Apple’s vice president of sensors and connectivity, gives the answer.

Ron Huang says the H2 chip in AirPods Pro with the USB-C port supports the 5GHz wireless frequency band for ultra-low latency and less interference, while the H2 chip in AirPods Pro with the Lightning port is limited to the 2.4 GHz band. Apple says it’s this support for the 5GHz band that allows the updated AirPods Pro to support lossless audio with the Vision Pro.

The Apple Vision Pro headset will be available in early 2024, first in the United States. The price will be $3,499. Apple has already planned marketing in other countries, but this will happen later at a price that is currently unknown in euros.

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Supermodels: the documentary on the star models of the 80s and 90s is available on Apple TV+

The docuseries The Supermodels is available in its entirety (i.e. 4 episodes) on the subscription platform Apple TV+. As the title indicates, this documentary directed by Barbara Kopple focuses on the rise of what we called in the 80s and 90s the “supermodels”, that is to say star models to whom nothing seemed resist, women often adored as film actresses. Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington and a few others were truly fashion icons of that era, a golden period that the Apple TV+ series retraces in 4 major chapters, The Look, The Celebrity, The Power and The Legacy.

The docuseries The Supermodels will also offer its large batch of sequences and unpublished documents, as well as of course interviews with the main interested parties. It will not only be about the glorious past since the series will also look at the current activities of these ex-fashion stars, “their activism, philanthropy and business prowess”. And of course, US production obliges, a documentary on famous women could not miss the mark of “empowerment”: “As the fashion industry continues to redefine itself, this is the ultimate story of power and how four women came together to reclaim it, paving the way for those who would follow.” » An entire program…

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It would (already) be a hit for the iPhone 15 Pro Max, and a small disappointment for the iPhone 15 Pro

After just a few days of pre-orders, the lively Ming Chi Kuo can already give the main trends in iPhone sales for the current and coming quarter. For the analyst, there are no doubts: the new iPhone 15/15 Pro range is a huge success, and Apple should distribute 80 million copies until the end of the year compared to 76 million for the iPhone 14/14 Pro range. Surprisingly, the 15 Pro Max model is popular with buyers, and Kuo estimates that Apple will sell 35 million of this model (Q3 and Q4), or 7 million more 15 Pro Max compared to sales of the 14 Pro. Max over the same period.

iPhone 15 Pro Official Color Front Back

On the other hand, sales would be a little below expectations for the two most “standard” models, namely the iPhone 15 and the iPhone 15 Pro. Kuo does not give figures, but specifies that without a drop in prices (via occasional promotions for example), the volume of these sales should not change much in a few months. The surprise is undoubtedly on the side of the iPhone 15 Plus, which would sell beyond the stock capacities initially planned by Apple. The factories will have to operate more vigorously…

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