Hours after announcing that sales of the Apple Watch Series 9 and ultra 2 for infringing patents with its pulse oximeter function, Apple is working against the clock to save the future of its smartwatches in the United States. As reported Bloombergthose from Cupertino have gotten to work to counteract the blocking of these devices that will come into effect next week.
According to Mark Gurman, Apple engineers are developing some software solutions to evade the ban stipulated by the US International Trade Commission (ITC). Between them, a modification to the algorithms that are responsible for measuring blood oxygen saturation.
The adjustment would not only lie in how the technology is responsible for carrying out said measurement on the Apple Watch, but also in how that information is displayed to users. Although it has not been specified, the latter could not only impact the watch, but also the display of data through the Health app available on iPhones and iPads.
The aforementioned media indicates that Apple considers that a watchOS update would be enough to evade the blockade to the marketing of the Apple Watch Series 9 and Ultra 2. What’s more, the Californian firm would be dedicating all its efforts to present this solution to the United States Customs, an organization that must approve this type of changes when desired. reintroduce a banned product to the market.
Saving Apple Watch sales in the United States, Apple’s priority
Apple will stop selling the Apple Watch Series 9 and Ultra 2 in its online store starting this month Thursday December 21. For their part, both models will no longer be offered in their more than 250 US Apple Stores starting next year. sunday 24. The impact of this measure could be very negative for apple producers, since the ban comes into effect in the middle of the Christmas season, one of the busiest commercial seasons.
Those from Cupertino indicated that the cessation of marketing of both watches is a preventive measure, pending a possible presidential veto. If Joe Biden’s administration gives the ruling of the International Trade Commission a thumbs down, the two smartwatches will be able to continue on the market normally. However, the White House’s decision must arrive before December 25. If it does not occur, the blockade of the ITC in North American territory will be effective from Monday.
It is evident that Apple does not have full confidence that a saving hand will come from Washington. A situation that is visible with the measures that those led by Tim Cook are taking to patch the Apple Watch software and thus try to prevent the veto by their own means.
In the event that the worst scenario is inevitable and the sale of smartwatches is effectively blocked—at least temporarily—Apple would also be preparing changes in its physical stores. Gurman indicates that the company has already sent new posters to place in the Apple Store promoting the Apple Watch, but without including photographs of the Series 9 and Ultra 2. Let’s not forget that the SE model is not affected by this situation.
Looking for a solution
Will a software solution be enough to evade the block on the import and sale of the Apple Watch Series 9 and Ultra 2 in the United States? While Apple believes so, Masimo assures that no. The medical technology firm that accuses Apple of infringing its patents claims that the problem lies in the hardware used in smartwatches. More specifically, for incorporating their light-based pulse oximeter technology without permission. Therefore, they would not be satisfied if the operation of the sensor that measures blood oxygen via watchOS is limited or changed.
In October, when the ITC ruled in favor of Masimo in this legal dispute, Joe Kiani, founder and CEO of the company, was very harsh with Tim Cook. “The ITC ruling sends a powerful message that not even the world’s largest company is above the law. This important determination is a strong validation of our efforts to hold Apple accountable for illegally appropriating our patented technology,” he asserted.