IOS

Apple launches its Back to School 2023: up to $150 in gift cards

While everyone is focusing on announcements made at WWDC 2023 like iOS 17 and the Vision Pro headphones, Apple is launching its Back to School 2023 offer. This concerns the United States for now. This will happen later in France and the rest of Europe.

Apple is offering students a $150 gift card with the purchase of a new MacBook Air, MacBook Pro or iMac, and a $100 gift card with the purchase of a new iPad Pro, iPad Air or Mac mini. The gift card can be used to purchase Apple products and accessories, App Store apps, subscriptions to services like Apple Music and Apple TV+, storage with iCloud+, and more.

The offer is available now and will run until October 2. It is worth noting that students are always entitled to a discount for each purchase. It goes around 5% to 10% depending on iPads and Macs in the US. On the other hand, Apple is offering a 20% reduction on its AppleCare+ insurance.

The Back to School 2023 is available now on the online Apple Store and in physical Apple Stores. This applies to students as well as teachers.

When will we be able to enjoy it in France? Last year, the offer was launched on July 14 with gift cards up to €150. We can therefore imagine that it will be more or less at the same time (mid-July) this year.

Related Topics:Apple cards gift launches School

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IOS

Apple explains why only USB-C AirPods Pro support lossless audio with Vision Pro

Apple is today marketing a revision of the AirPods Pro which has the particularity of having a USB-C port on the charging case. But that’s not the only change: the headphones also support lossless audio with the Apple Vision Pro headset.

Why can’t the second generation AirPods Pro with the Lightning Charging Case also support lossless audio with the Vision Pro? Brian Tong did an interview with two Apple executives to get the answer. Ron Huang, Apple’s vice president of sensors and connectivity, gives the answer.

Ron Huang says the H2 chip in AirPods Pro with the USB-C port supports the 5GHz wireless frequency band for ultra-low latency and less interference, while the H2 chip in AirPods Pro with the Lightning port is limited to the 2.4 GHz band. Apple says it’s this support for the 5GHz band that allows the updated AirPods Pro to support lossless audio with the Vision Pro.

The Apple Vision Pro headset will be available in early 2024, first in the United States. The price will be $3,499. Apple has already planned marketing in other countries, but this will happen later at a price that is currently unknown in euros.

IOS

Supermodels: the documentary on the star models of the 80s and 90s is available on Apple TV+

The docuseries The Supermodels is available in its entirety (i.e. 4 episodes) on the subscription platform Apple TV+. As the title indicates, this documentary directed by Barbara Kopple focuses on the rise of what we called in the 80s and 90s the “supermodels”, that is to say star models to whom nothing seemed resist, women often adored as film actresses. Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington and a few others were truly fashion icons of that era, a golden period that the Apple TV+ series retraces in 4 major chapters, The Look, The Celebrity, The Power and The Legacy.

The docuseries The Supermodels will also offer its large batch of sequences and unpublished documents, as well as of course interviews with the main interested parties. It will not only be about the glorious past since the series will also look at the current activities of these ex-fashion stars, “their activism, philanthropy and business prowess”. And of course, US production obliges, a documentary on famous women could not miss the mark of “empowerment”: “As the fashion industry continues to redefine itself, this is the ultimate story of power and how four women came together to reclaim it, paving the way for those who would follow.” » An entire program…

IOS

It would (already) be a hit for the iPhone 15 Pro Max, and a small disappointment for the iPhone 15 Pro

After just a few days of pre-orders, the lively Ming Chi Kuo can already give the main trends in iPhone sales for the current and coming quarter. For the analyst, there are no doubts: the new iPhone 15/15 Pro range is a huge success, and Apple should distribute 80 million copies until the end of the year compared to 76 million for the iPhone 14/14 Pro range. Surprisingly, the 15 Pro Max model is popular with buyers, and Kuo estimates that Apple will sell 35 million of this model (Q3 and Q4), or 7 million more 15 Pro Max compared to sales of the 14 Pro. Max over the same period.

On the other hand, sales would be a little below expectations for the two most “standard” models, namely the iPhone 15 and the iPhone 15 Pro. Kuo does not give figures, but specifies that without a drop in prices (via occasional promotions for example), the volume of these sales should not change much in a few months. The surprise is undoubtedly on the side of the iPhone 15 Plus, which would sell beyond the stock capacities initially planned by Apple. The factories will have to operate more vigorously…