IOS
Apple dominates the Christmas narrative. And these seven ads prove it.

In Spain we know well the culture of christmas ads. We have the one for the national lottery and at the chimes we are always curious to know which company is the first to be announced just after congratulating us on the New Year. Whoever has the best announcement for these dates has the memory of the people.
Apple knows that well, and tries to have a Christmas ad every year that shows off the top form of its marketing teams. They do not usually fail in the mission of having the best that can be seen on television and the networks, and nothing like some of those spots to prove.
Apple’s Christmas is family, encounters and valuing the good things in everyday life
In 2021 Apple made one of the best examples with this ad in which you see frankly stressed parents traveling with their two daughters to see their grandparents for Christmas. The daughters pretend to be an earthquake, but finally they surprise the family with a montage that ends up moving everyone.
Another ad that struck a chord was the one from 2013, with a similar premise. The young man of the family appears to be completely absent from the Christmas celebrations and finally shows that he had been filming everyone to make a home video that surprises everyone.
The 2018 ‘Share your Gifts’ campaign turned to animation, showing a girl who is afraid to show her creations but finally (by accident) ends up showing it in the middle of the street and earns the appreciation of those around her. A whole message so that no one hides her creativity.
In 2014 we were moved by ‘The Song’, the advertisement in which we can see a young woman preparing a montage for her grandmother using a song she sang when she was young. Of those who touch the sensitive fiber very deeply.
In this other ad Apple resorts to tolerance: Frankenstein scares all the inhabitants of a town but ends up winning their affection by singing a Christmas carol.
Another more recent animation that marks the arrival of Apple TV + is the Christmas announcement of ‘Ted Lasso’, the series of the service that has ended covered with awards. In the ad we see how good old Ted loses his mustache and has to get it back with the help of his team and his friends.
Finally, we have some ads that are a little “endearing”, like this AirPods ad in which a couple dance creating nine everywhere. It doesn’t soften the heart, but it does remain original.
Apple’s ads may not show up on our TVs as much as they do in the US, but they have all the necessary ingredients to stay in our memory for all the holidays. Let’s see what they manage to surprise us with this year.
IOS
Apple Pay in South Korea: this time it’s (really) coming soon
After a false start and much procrastination from the administrative authorities, Apple Pay really getting ready to make its big debut in South Korea. The Financial Services Commission had looked into the exclusivity contract that linked Hyundai to Apple Pay, and it was finally decided to cancel this deal: “During the authorization process, Hyundai Card decided to remove the exclusivity clause that was included in the original contract. Therefore, other credit card companies may contract with Apple to provide Apple Pay service in Korea at any time. » thus specified one of the persons in charge for the FSC. Hyundai Card will only be able to benefit from the service a little in advance, in particular in the shops of Costco, Lotte Himart, Ediya, Mega Coffee, KFC etc.
This new arrangement should not be so unfavorable to Apple since Apple Pay can now be compatible with all payment cards used in South Korea. As a reminder, the FSC had blocked the launch of Apple Pay at Hyundai Card almost at the last minute: advertisements announcing the availability of Apple Pay were even already visible in Seoul! Finally, in addition to Hyundai Card, Apple Pay will also be compatible with credit cards from Shinhan, Samsung (yes!) and BC.
IOS
Magic Mouse VS Logitech Lift: Features, Differences, and Pricing
Apple offers users two peripherals to control their Macs: the Magic Trackpad or the Magic Mouse. Those used to MacBooks and their large touch pad for gestures may choose the former, but those who prefer a more conventional experience are likely to opt for the latter. However, there are other mice that can make us question whether the Magic Mouse is the best option for our Mac. Like the Logitech Lift. We put them face to face to compare their features, differences… and prices.
Features Magic Mouse and Logitech Lift
Specifications |
apple magic mouse |
logitech lift |
---|---|---|
dimensions and weight |
2.16 cm (height) x 5.71 cm (width) x 11.35 cm (depth), and 99 grams |
7.1 cm (height) x 7 cm (width) x 10.8 cm (depth), and 125 grams |
CONNECTIVITY |
Bluetooth and Lightning |
Bluetooth and USB Logi Bolt |
sensor technology |
– |
Logitech Advanced Optical Tracking with up to 4000 dpi |
buttons |
Multi-touch surface and one click |
Six buttons, four of them configurable |
wireless operating distance |
– |
about 10 meters |
battery |
Month or more of operation per charge |
up to two years |
Compatibility |
Mac with Bluetooth and OS X 10.11 or later, and iPad with iPadOS 13.4 or later |
Windows, macOS, iPadOS, Chrome OS and Linux |
price |
85 euros |
€79.99 |
Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite
- Design: the Logitech Lift aims to solve a problem that many of the people who work glued to the computer end up suffering: wrist pain. Have a 57 degree angle relieves pressure on the wrist, so that the arm and upper body have a more relaxed position. In addition, there is a left-handed version and a right-handed version. The Magic Mouse goes for a minimalist, low-profile look, the opposite of the Lift, and you love it or hate it. This type of design does not suit some people because of the pain.
- connectivity: Magic Mouse connects to Mac instantly via Bluetooth, and is recharged by Lightning. The Logitech Lift can be used both by Bluetooth and by the Logi Bolt USB receiver if our equipment does not have Bluetooth or we prefer this type of connectivity.
- sensor technology: Apple does not provide information on this, but Logitech assures that the Lift can be configured with up to 4000dpi for users who want more speed (without sacrificing precision).
- Buttons: Magic Mouse, to the *text muted* eye, does not have buttons, because its surface works like a big button, and it depends on whether the click is on the left or right side to do certain functions. However, this has a problem, especially when playing games, since you can’t do both clicks at the same time. On the other hand, the surface is tactile and allows gestures, something that is not common in a mouse. The Logitech Lift has six buttons, and four of them are configurable. In addition, the SmartWheel allows comfortable movements of speed and precision.
- Compatibility: Magic Mouse only works with Mac. Period. By your side, the Logitech Lift offers compatibility with all major operating systems: Windows, macOS, Linux, Chrome OS and iPadOS. Plus, it can be paired with up to three devices at once and quickly switch between them with the push of a button, making it highly versatile.
- Battery: Apple promises a month or a month and a half of autonomy in the Magic Mouse depending on the use, but Logitech claims its Lift can last up to two yearsand uses one AA battery.
- Price: The recommended retail price of both mice is similar: 79.99 euros for the Logitech Lift and 85 euros for the Magic Mouse. Of course, the Logitech Lift can be found around 50 euros with usual offers.
Magic Mouse VS Logitech Lift, which one to buy?
Since its release, Apple hasn’t revamped the Magic Mouse (other than adding a built-in battery in place of the battery compartment in a revision), and seems to have no interest in doing so. It is a mouse that enters through the eyes and attracts attention due to its design, since there is no other like it. But It is not very practical for many users (or comfortable). Yes, it allows you to perform gestures such as movement and has a range that is not bad, but it is not for everyone.
The Logitech Lift is a more conventional proposal, although not classic, since it is committed to a vertical format with which to help us improve posture and reduce wrist pain, something that those of us who spend working in front of the computer all day have suffered ever. Also has customizable buttons and dpias well as the ability to connect it to three devices at once and jump between them quickly.
Logitech Lift for Mac, Ergonomic Wireless Mouse, Discreet Clicks, Silent Smartwheel, 4 Customizable Buttons, Bluetooth, For macOS/iPadOS/MacBook Pro/Macbook Air/iMac/iPad, OffWhite
Some of the links in this article are affiliated and may bring a benefit to Applesfera.
IOS
Apple would not have planned a Mac Studio M2 Ultra because of the new Mac Pro

Apple is due to launch a new Mac Pro with the M2 Ultra chip this year and that could mean there won’t be a new Mac Studio with the same chip, according to information from Bloomberg’s Mark Gurman.
The problem for Apple would be that a Mac Studio with the M2 Ultra chip and a Mac Pro with the same processor would duplicate each other. The interest in taking a Mac Pro would be more than limited, especially if we are to believe the rumors that the machine will not be really modular. Apple would therefore prefer to set aside the Mac Studio and not renew it, at least for now.
It could therefore be that Apple is waiting for its M3 or M4 chips to offer a new version of the Mac Studio. Suffice to say that we will have to wait a little while. As a reminder, the existing computer was born a little less than a year ago now and is entitled to M1 Max and M1 Ultra chips.
Regarding the Mac Pro, Apple had initially planned an M2 Extreme chip, but the project was finally abandoned to focus on the M2 Ultra chip. The computer would keep the same design as the 2019 model with Intel processors. Users would not be able to change the RAM or graphics card (GPU) themselves. The release would take place in the spring, although the exact date is still uncertain.
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