IOS

Apple aspires to rule the sale of computers and has a plan to achieve it

2023 aims very high: the year has just started and we already have two new products on the market. But it seems that MacBook Pros and Mac Minis equipped with M2, M2 Pro, and M2 Max processors are just barely the tip of the iceberg. Yes, we are also experiencing the consequent delays: to the aforementioned equipment, which should have been presented last October, those Apple Glasses that do not take off are added.

However, the reality is optimistic. IDC already summarized it in that ominous report on the sale of computers: only Apple stays afloat while other manufacturers fall between 20 and 30% in sales. And Apple has a plan to rule in this market as it already did with the iPhone.

An ecosystem like never before

During yesterday’s presentation Tim Cook linked this news item with a photo of the company’s vast portfolio of computers. Ironic, don’t you think?

Let’s look back. Not five or six years, but fifteen or twenty. With the perspective that this overview gives us, now let’s look at the trend: Apple continues to expand its ecosystem of personal computers. What started with relics and plaques that not even Steve Wozniak himself was capable of replicating, is now a whole family of systems ranging from a Mac Mini for students for 599 euros to gargantuan computer towers for about 15,000 euros.

And now let’s look not to the past but to the front, to that fruit that is drawn to us between leaks, speculations guarmanians and evidence that Apple is shoring up its position in the PC world. Little joke, right now we have five very promising updates on the table:

some colorful 24-inch iMac with new M2 processors. We know that they are going to come true sooner rather than later.
Other 27-inch iMacs, with an Apple Silicon-inch chip that would even make the leap to 32 inches, betting on aa resolution of 6,016 by 3,384 pixels, according to various rumors.
A MacStudio which, most likely, retains its design – the Mini barely replaces its HDMI 2.1 port – but also raises the power to the maximum levels. If it follows the path of its little brother in terms of capabilities and modularity, we will be facing a new commercial milestone.
We already received the update of the best sellers macbook air, which implies that they are a priority for the company, so most likely in about six months we will already be enjoying a new iteration. This family would expand horizons like never before, Spanning That 2-in-1 Convertible Market through various models with touch screens.
Ah yes, the Mac Pro, in tower or rack, for strictly professional environments… in this particular the river does not carry water, there are no rumors. Radio silence. Although we already know how they spend it in Cupertino when the silence is too deafening. This is how the cylindrical Mac Pro was created that captivated the entire world.

When the iPhone was born it barely had a 0.2% share. But at Apple they were quite clear that there was plenty of room to grow with unique deviceswhere the design, the interface, the application ecosystem and the technological infrastructure made the difference.

It is not necessary to invoke chimeras or resort to commercial rhetoric to verify that they aspire to the same thing now. Expand, conquer, consolidate. Piano, pianothey seem to be getting it: we don’t say it, but the financial statements and those reports from Canalys or Gartner.

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