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70% of online consumers make returns, but only 21% would pay for them

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E-commerce in Spain continues its unstoppable progress, with great data: 43% of online consumers will increase their digital purchases compared to last year, there are already 7 out of 10 consumers who buy at least once a month. These data come from the II Veepee-IESE study on the future of e-commerce in Spain, with the main objective of knowing the consumption habits of digital consumers and future industry trends.

The most outstanding fact of the study is that, despite the fact that sustainability is a growing concern, there is a strong reluctance to bear costs for it. Half of online consumers in Spain buy and sell second-hand products and 31% regularly use brand clothing recycling services. In addition, 53% are willing to buy on demand to be more sustainable despite the increase in delivery time that this entails. However, same as last year, only 1 in 3 digital buyers are willing to pay green costs and never more than 10% increase.

This reluctance to pay it is also reflected in delivery services. Up to 90% of online consumers prioritize free deliveries over having the package arrive at home or ultra fast. In fact, 30% anticipate picking up the order at a delivery point if this saves the cost. In case of having to pay, online buyers are not willing to assume a cost greater than €6 for fast delivery in 24-48h or at home and only 14% would pay an annual subscription to receive free shipping with an average rate of 27 €5.

Regarding returns, 7 out of 10 online consumers in Spain make them regularly, although only 10% of their purchases. The vast majority are not willing to assume costs for this service either: 3 out of 4 consumers choose to go to the store to save on costs and 1 out of 3 keep the product or try to sell it on a second-hand platform. In fact, only 21% of digital buyers in Spain are willing to pay for returns and never more than 10% of the original value of the product.

Purchases with the mobile, through the web and without payment in installments

The II Veepee-IESE study on the future of e-commerce in Spain shows how mobile phones have become essential for many people not only to communicate, but also to buy. Up to 77% of online consumers use this device regularly for your digital purchases, a percentage well above the laptop (50%), desktop computer (32%) or tablet (18%). However, the majority of digital purchases (73%) are made through the web and 6 out of 10 online consumers in Spain state that they prefer this channel to the app.

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In terms of spending, the majority of online consumers (60%) spend between €20 and €100 a month on their digital purchases and up to 3 out of 10 are in the highest bracket with more than €100 in online purchases. Despite this disbursement, very few people buy in installments: only 1 in 10. Although the higher the purchase frequency, the greater the tendency to postpone. One in five weekly online consumers usually pays in installments, data that drops to 5% among semi-annual consumers or less frequently.

Fashion (39%) and travel (35%) They continue to be the product categories with the greatest forecast of online purchases, followed by entertainment (33%) instead of technology (32%), which falls one position compared to the previous study. The forecast also denotes a return to normality prior to the pandemic since, compared to the previous year, culture and sportswear increased slightly, while home orders and products for sports at home or home decreased.

An omnichannel customer journey

The Veepee-IESE study also analyzes the journey a customer takes from learning about a brand, considering buying, and acquiring a product or service, process known as customer journey. The report shows how the channels of first contact with brands are the traditional ones: 8 out of 10 online consumers discover new brands thanks to comments from friends and acquaintances and/or by visiting physical stores. On the other hand, when looking for information and buying prices to assess the purchase, the digital world gains weight over the offline with 80% resorting to search engines and online stores.

In both processes, marketplaces play a prominent role in brand visibility since 7 out of 10 consumers discover brands thanks to them and the same ratio uses them as a source of information and price comparison to value the purchase. Users also highlight its after-sales services such as better prices for shipments, more punctual and flexible deliveries, and better options for returns.

The impact of social networks, instead, it is uneven. On the one hand, half of online shoppers in Spain look for information on products and brands on social networks, with Instagram being the most used and influential. In contrast, influencers only discover brands to 28% of consumers, although for generation Z they are much more relevant and the percentage doubles to 59%.

The last process, the moment of purchase, is the one with the greatest omnichannel nature, especially according to the product category. The online channel wins in the purchase of experiences: 3 out of 4 trips are purchased digitally in Spain. For fashion, technology and beauty there is a balance; while home and food are mainly physical purchases. In fact, only 1 in 4 food baskets is purchased online and 3 out of 10 online consumers in Spain state that they never buy food through this channel.

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The best contents of the week in MuyPymes

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We end one more Sunday with a new summary of the best content that we have published in MuyPymes, a classic where you will find the most important news of the week and you can catch up with just a few clicks. As always, we wish you a good Monday.

  • Where can I use the newborn, euro digital?
  • The State plans to increase spending on technology by 12% this year.
  • Online sales will increase in Spain by 20%.
  • Seven out of 10 ICT companies will increase their workforce in Spain.
  • These are the growth prospects for the label market in 2023.
  • Sony updates its camera catalog with the new 4K PTZ.
  • Apple will release a new iPad Mini later this year.
  • Epson expands its catalog of projectors with new 3LCD 4KE models.
  • Apple is working on a flexible iPad, and it could arrive next year.
  • Flexible remuneration, that great unknown.
  • These are the trends that will mark 2023 in the organization of events.
  • Titbit raises 150,000 euros in its second investment round.
  • Getac introduces the S410 laptop and F110 tablet, two ruggedized and powerful 5G-enabled computers.
  • Epson presents its new EB series video projectors.
  • How to choose hosting and domain for my website.
  • Brother expands its catalog of two-inch ticket and label printers.
  • Samsung presents the new Galaxy Book3.
  • What can we expect about cybersecurity, in the coming months.
  • Artificial Intelligence: how will it affect jobs?
  • Microsoft is starting to show full-screen Microsoft 365 ads.
  • Do you want to help children in vulnerable situations?
  • Microsoft Teams is integrated into the Elgato Stream Deck.

The entry The best content of the week in MuyPymes is original from MuyPymes

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Barcelona offers 200,000 euros to the project that reduces the accident rate of motorcycles

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Barcelona City Council has launched a challenge for companies, startups, universities and innovation centers to present urban solutions that have as objective reduce motorcycle-related accidents. The chosen projects, which will be applied in the city, are part of the Barcelona Innova Lab Mobility initiative that promotes pilot tests to improve mobility.

Barcelona is one of the European cities with a greater presence of motorcycles and mopeds which represent 33% of the total census of vehicles, and motorcycle drivers account for 86% of the seriously injured, according to the balance of road accidents for the first half of 2022. With the aim of reducing accidents and increasing road safety in the city, these entities have launched this initiative to find and apply innovative solutions on the streets of the city, with the collaboration of the Tomorrow.Mobility show organized by Fira and the EIT Urban Mobility (European Union initiative).

The challenge, launched internationally, counts with an economic endowment of 200,000 euros, which will correspond to a maximum of 80% of the total amount of the winning solutions. The projects can be aimed at resolving the accident rate from behavioral innovation, that is, with solutions related to driving habits, and from technological innovation.

The execution time of the selected proposals is 18 months, of which the pilot phase must be a minimum of six. The proposals must be applicable in a real environment in the short term and must define, in this sense, its deployment space. In addition, it must achieve quantifiable results in relation to the safety of motorcyclists and third parties, which are lasting over time. Its innovative and differential component will also be valued both in the methodologies and resources used and in its execution.

This call is aimed at companies, startups, universities, research centers, technology centers, associations and foundations that have until next March 1 to present their projects. A committee of experts will assess the technical quality of the works presented and will choose the winning solutions that could be applied in Barcelona during that same year. The projects will have international projection with their participation in the next edition of Tomorrow.Mobility, which will be held next November together with the Smart City Expo World Congress at Fira de Barcelona.

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Microsoft Teams integrates into Elgato Stream Deck

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Elgato Stream Deck

The Elgato Stream Deck is a very interesting peripheral that we had the opportunity to analyze at the time, and that allows you to create different shortcuts and functions that will be associated to each of the available buttons. It allows you to create different usage profiles, and we can switch between them in a very simple way.

For example, we can assign to a button that directly opens a web page, to run a specific application, to perform a specific action and we can also set specific commands and download completely free applications. It is a very interesting solution, especially for professionals who are dedicated to content creation and streaming.

The point is that the Redmond giant has released an official plugin that allows you to integrate an Elgato Stream Deck device with Microsoft Teams. This plugin was announced by the American company earlier this week, but it was officially launched yesterday. The installation process is quite simple, but we can find more information in the official Microsoft forums.

Once installed, we can use the Elgato Stream Deck to access shortcuts and specific functions that will improve our user experience with Microsoft Teams. Thus, for example, we can blur the background in a video call by pressing a button, and we can also assign other specific functions such as raising and lowering our hand, muting ourselves, recording, and even to show live reactions during meetings.

This new plugin enhances the value of the Elgato Stream Deck, making it a very interesting solution for those who work remotely and have to participate in frequent video calls and events. Obviously it is still an excellent option for content creators and streaming professionals as well. I remind you that it is available in different versions, and that the standard MK.2 model with 15 buttons is priced at €149.99.

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