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7 apps from the metaverse that are already a reality



Although today the metaverse is in a very early stage, the truth is that we can already see very advanced use cases that show the enormous possibilities it offers in multiple fields.

In recent months we have seen a proliferation of new devices and initiatives that represent another step on the path of shaping the metaverse. And there are many companies that have already shown interest in this new virtual world that, for many, will revolutionize the Internet.

This 2023 the metaverse promises to be one of the great technological trends and in which we will see how important initiatives proliferate from many different fields. These will be added to those that are already underway and that can give us an idea of ​​where this new experience with almost infinite possibilities will go. Let’s get to know some of them.

Contact Center Management

Offering the best customer experience is at the heart of every business today, and the metaverse will be no exception. The contact centers It will also contribute to reinforcing that link between the real and virtual worlds by facilitating interaction with customers.

In an experience economy, organizations will need to have advanced capabilities to offer new experiences that both customers and employees demand. And the metaverse will be an essential setting in which to capture them.

Contact centers in the metaverse are one more channel of interaction

This is confirmed by proposals such as Avaya’s which, from its platform Avaya Experience Platform, has created a new space for interaction, the Metaverse Experience. In it, call center agents can interact with customers in a virtual world.

Something that for the company is another channel of interaction and that its customers can easily implement without having to have a new platform or having to carry out a major update.

Programming training

The metaverse promises to take us into a new virtual space like never before. This will open up new possibilities in many fields and one of them is in training.

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We see a clear example in minicodersa children’s educational platform in which the little ones are taught the first notions of computer programming thanks to game experiences set in the metaverse.

For this they have the Minicoders Kids application with videos and a virtual assistant to introduce didactic concepts and game experiences in Roblox that allows children to solve challenges through very visual programming blocks. This is another great advantage since, by not having to read or write, children with dyslexia and ADD can easily learn through games.

Applications for the healthcare field

The health sector is one of those that will benefit the most, something that it is already beginning to experience, the possibilities of the metaverse. From interacting with patients without having to go to the consultation, to the possibilities it offers to continue improving their training, the range of proposals that can already be seen today is very wide.

Companies like Lucatia Tech are working on developing solutions in the metaverse dedicated to health, well-being and training with proposals such as those dedicated to humanizing spaces for children and the elderly in hospitals. To do this, they are committed to generating gamified experiences that allow them to have fun and learn through didactic applications.

The firm has gone on to create the Medical Internet of Things Hospital (MITH), the first hospital in the metaverse in Europe with companies in the health sector and more than 20 specialties, conference room, medical consultations and emergencies, among other services.

New possibilities for marketing

Marketing is already seeing how the metaverse is becoming a great ally for its actions. From enjoying a virtual dimension of an event, to carrying out promotional actions in which the algorithm will be key, are some of the possibilities that the consultant Stratesys points out.

In addition, they will become relevant positioning strategies thanks to the use of visual search, which allows you to search for content using images instead of text. A visual search that will facilitate the location of related content, improving the customer experience.

An example of how to take advantage of the metaverse in this field can be seen at Nike with the creation Nikeland, your immersive experience on the Roblox platform. With it, he manages to connect the digital environment with real life by promoting physical movement collected through hardware to complete virtual experience.

Our presence in the metaverse will be completely virtual and through an avatar that we can endow with a presence like ours or different

Fashion in the metaverse

Our presence in the metaverse will be completely virtual and through an avatar that we can endow with a presence like ours or different. Once the avatar is created on any of the platforms for the metaverse, we can give it the characteristics we want, such as how to dress.

In fact, there are already many fashion firms that have launched into the sale of clothing for the metaverse, such as Pull&Bear, Nike, Gucci, Tommy Hilfiger or Adidas. virtual clothes that can already be purchased through virtual wallets in which cryptocurrencies are stored, with Ethereum as the most used.


The simplest thing is to create an avatar in a video game or social network, such as Facebook, Instagram or Tik Tok, and from there characterize it as the user wants. When it comes to dressing it, it is already possible to go shopping in the different metaverses that currently exist, and that are expected to be connected one day, and give it the appearance that we want.

For example, Adidas recently launched Virtual Gear, a new product category with 16 NFT clothes for avatars from any metaverse and also available at The garments can be used regardless of the platform the avatar is on.

metaverse clothing

A new dimension for entertainment

This new virtual world in the metaverse becomes a unique setting for those users looking for new and immersive experiences in the field of entertainment. These experiences can now be seen and felt in numerous games that are already in different metaverses, allowing users to experience them like never before.

Proposals such as Sandbox with Salvadera, a metaverse of NFT games based on ethereum that allows you to create, sell, buy and monetize your virtual reality NFTs is a good example of this. Everything that the imagination allows is within the reach of proposals such as Tan raro, to play soccer in Sorare as if you were really on the field.

New leisure options

The restrictions due to the pandemic led many users to socialize over the Internet. The metaverse is already beginning to appear as an option that will gain many followers when it comes to socializing in a different way in a new virtual world where people chat and have fun.

In fact, on New Year’s Eve some lucky people were able to eat the twelve grapes at Puerta del Sol without having to leave home. The firm Uttopion has recreated this emblematic space in the metaverse to welcome the new year.

70% of brands will have a presence in the metaverse in five years

Platforms for this type of leisure are proliferating more and more and it is expected that these proposals will quickly catch on with users. This new socialization will also lead to the rise of virtual fashionsince the appearance of our avatar in this new world will become relevant.

Although these are some of the many applications that appear every day in the metaverse, with them it is clear the great possibilities that this new virtual reality in the next years.

Various market studies indicate that 70% of brands will have a presence in the metaverse, in one way or another, in the next five years. Although it is still early to see how this presence will be forged, the reality today is that the metaverse is coming strong and users, eager for new experiences, and the business possibilities it offers, will drive its future development.

initial image | Julien Tromeur

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The main OEM manufacturers reduce their investment in chips by 7.6%



The top ten global OEM manufacturers have reduced their investment in chips by 7.6% in the last year. The weakening of demand for PCs and smartphones, together with the economic situation, are the main causes of this decision.

According to Gartner data, the top 10 OEM manufacturers have reduced their investment in chips by 7.6% through 2022. Global inflation and economic pressures have weakened PC demand and smartphones, which has had a notable impact on global OEM production.

Apple, Samsung Electronics, Lenovo, Dell Technologys, BBK Electronics, Xiaomi, Huawei and HP, Sony and Hon Hai Precision with the OEMs that have made this cut in terms of chip investment it means.

In addition to the reasons mentioned, Masatsune Yamaji, Senior Analyst Director at Gartner, also points out that China’s zero-COVID policy has also led to severe material shortages and short-term disruptions in the electronics supply chain.

“This has led to an increase in the average selling price of chips, something that has also boosted semiconductor revenues in markets such as automotive. Consequently, the major OEMs reduced their share of total semiconductor spending in 2022 compared to 2021.”

Apple and Samsung, the OEMs that lead investment in chips

Apple and Samsung have retained the top spots in the chip investment market, according to Gartner data.

The first position has been par Manzana, which has remained at the top for the fourth consecutive year despite declining chip spending and holding a market share of 11.7%. Nonetheless, the company increased spending on non-memory chips by 2.8%.

For his part, Samsung Electronics increased spending on chips by 2.2% and remained in the second position. The company gained more market share in the smartphone market segment thanks to its leadership in foldable smartphones. In addition, it also benefited from the zero COVID policy in China that affected its competitors, leading to a slight increase in semiconductor spending in 2022.

oem chips
Source: Gartner

One more year, the third position has been for Lenovo which, despite the enormous drop in investment in chips, has maintained its position in the market, holding a share of 3.5%. In fourth position, and climbing one in this ranking of manufacturers, Dell Technologys has been located, with a share of 3%, the same as that of BBK Electronics, which has fallen one position in the ranking compared to 2021.

The memory category was the worst performer, experiencing a 10% decline in revenue

Sony has experienced the fastest growth in chip spending in 2022 due to sustained global consumer interest in video game consoles, especially the PlayStation 5. However, production volume was unable to increase to meet the level of demand as a consequence of the continuous shortage of chips and the interruption of logistics networks throughout the year.

Representing approximately 25% of semiconductor sales in 2022, the category of memories was the worst performer, experiencing a 10% revenue decline due to falling prices in the second half of 2022.

In this scenario, the top ten OEMs accounted for 49.2% of memory spend and consequently saw a significant decrease in spend in this segment.

initial image | Alexandre Debieve

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28% of sales in Spain are made through new digital channels



According to the data handled by Adyen, the new digital channels are experiencing a notable growth. Currently, sales through applications and social networks already represent 28%.

Along with the upward trend that continues to experience electronic commerce, it is also observed that the new digital channels are gaining more and more strength. Although 40% of sales in Spain continue to be made in physical stores, 32% are made through web pages and 28% through apps and social networks.

Specifically, 16% of sales in our country are made through applications, while 12% are carried out through social networks.

However, not all sectors are making their sales through these channels equally. Adyen’s study points out that the retailers in the hospitality sector are the ones that make the most use of social networks to market their products and services.

As Juan José Llorente, Adyen’s Country Manager for Spain and Portugal, points out, currently, 8 out of 10 Spanish companies are incorporating new digital channels to increase the participation of their customers.

“Almost 9 out of 10 companies already consider the journey of their customers through multiple channels as one of the main initiatives to apply”.

New digital channels with new forms of payment

Adyen’s study, for which 411 retailers in Spain and more than 1,096 consumers have been surveyed, also emphasizes the importance they increasingly attach to improving customer payment options.

To do this, expand payment options it is essential since customers want to pay where and how they want, in addition to doing it safely.

electronic wallets, or ‘ewallets’ are the payment option that most companies in the electronics sector choose, according to 83%. For their part, those that operate in the fashion sector prefer, in 85% of cases, to pay through an app.

Along with this, another key aspect is how companies are addressing the security of these payments. 64% maintain that they are adopting them to deal with possible fraud, while 63% have customer behavior identification systems and 56% indicate that they have identified new types of fraud.

However, given the complexity of managing online payments and avoiding possible fraud, experts point out the importance of having an intelligent financial platform to control risks and avoid security risks.

Retailers hope to take advantage of sales opportunities through new social channels this 2023

In this line, and before digitization that retail is experiencing, 74% of the companies that have participated in this study value, above all, risk control systems and applications. For their part, 50% consider other Technologys such as virtual reality or augmented reality (VR/RA) relevant for their businesses.

However, retailers will continue to innovate for the coming years. An innovation that will focus mainly on optimizing its Logisticsstock management, marketing and customer service, as well as in the business areas in which technology can make a difference.

Looking ahead to 2023, retailers hope to improve their delivery options to customers, as well as take advantage of sales opportunities through new social channels. In this sense, they hope to put new digital channels to boost customer participation, in addition to offering more payment options beyond cash and improving operations to reduce waiting times to pay.

initial image | Campaign Creators

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Customer identity and access management market will reach 4.55 billion by 2025



According to recent research by KuppingerCole, the customer identity and access management market will continue to grow at the rate of recent years, reaching $4.55 billion by 2025.

For the KuppingerCole analysts, their forecast is that the Customer Identity and Access Management (CIAM) market experience a compound annual growth (CAGR) of 13.1% through 2025, when it reaches $4.55 billion.

North America is the largest market, holding 43.1% of the market share. It is closely followed by EMEA with a share of 37.8%.

These figures confirm the unstoppable growth that this market segment has experienced since, in 2020, CIAM’s revenues amounted to 2,960 million dollars.

By the end of 2023, CIAM market revenue will reach $3.86 billion

In 2021, this number increased to 3.25 billion, and the current figure is 3.58 billion as we move into the first quarter of 2023.

With all this, the forecasts that the firm manages for the end of this year is that revenues reach 3,860 million dollars, and exceed the mark of 4,000 million next 2024, when revenues are expected to amount to 4,170 million. .

In this scenario, KuppingerCole expects the Asia Pacific and Latin America regions to take the longest to adopt this technology, but expects to see significant growth in these regions in the near future.

Benefits of customer access and identity management

Customer identity and access management is the part of the IAM market (Identity and Access Management) broader, and products in this area are intended to address specific technical requirements faced by consumer-facing organizations.

Additionally, these solutions aim to address issues that differ from traditional business-to-employee (B2E) use cases.

CIAM systems offer users the means to register, associate devices and other digital identities, authenticate, authorize, collect and store information about consumers from a wide variety of domains.

Information collected by CIAM systems can be used for multiple purposes

These systems also differ from IAM systems in that consumer information often comes from multiple sources. unauthorized sources.

The information that customer identity and access management systems collect about consumers can also be used for multiple purposes, including resource authorization or marketing analytics.

Furthermore, it has an important role to play in regulatory compliance.

These are systems that have to manage millions of identities and process tens of millions of logins and other transactions every day, making CIAM service delivery based on SaaS be a common process.

initial image | Onur Binay

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