Although today the metaverse is in a very early stage, the truth is that we can already see very advanced use cases that show the enormous possibilities it offers in multiple fields.
In recent months we have seen a proliferation of new devices and initiatives that represent another step on the path of shaping the metaverse. And there are many companies that have already shown interest in this new virtual world that, for many, will revolutionize the Internet.
This 2023 the metaverse promises to be one of the great technological trends and in which we will see how important initiatives proliferate from many different fields. These will be added to those that are already underway and that can give us an idea of where this new experience with almost infinite possibilities will go. Let’s get to know some of them.
Contact Center Management
Offering the best customer experience is at the heart of every business today, and the metaverse will be no exception. The contact centers It will also contribute to reinforcing that link between the real and virtual worlds by facilitating interaction with customers.
In an experience economy, organizations will need to have advanced capabilities to offer new experiences that both customers and employees demand. And the metaverse will be an essential setting in which to capture them.
Contact centers in the metaverse are one more channel of interaction
This is confirmed by proposals such as Avaya’s which, from its platform Avaya Experience Platform, has created a new space for interaction, the Metaverse Experience. In it, call center agents can interact with customers in a virtual world.
Something that for the company is another channel of interaction and that its customers can easily implement without having to have a new platform or having to carry out a major update.
The metaverse promises to take us into a new virtual space like never before. This will open up new possibilities in many fields and one of them is in training.
We see a clear example in minicodersa children’s educational platform in which the little ones are taught the first notions of computer programming thanks to game experiences set in the metaverse.
For this they have the Minicoders Kids application with videos and a virtual assistant to introduce didactic concepts and game experiences in Roblox that allows children to solve challenges through very visual programming blocks. This is another great advantage since, by not having to read or write, children with dyslexia and ADD can easily learn through games.
Applications for the healthcare field
The health sector is one of those that will benefit the most, something that it is already beginning to experience, the possibilities of the metaverse. From interacting with patients without having to go to the consultation, to the possibilities it offers to continue improving their training, the range of proposals that can already be seen today is very wide.
Companies like Lucatia Tech are working on developing solutions in the metaverse dedicated to health, well-being and training with proposals such as those dedicated to humanizing spaces for children and the elderly in hospitals. To do this, they are committed to generating gamified experiences that allow them to have fun and learn through didactic applications.
The firm has gone on to create the Medical Internet of Things Hospital (MITH), the first hospital in the metaverse in Europe with companies in the health sector and more than 20 specialties, conference room, medical consultations and emergencies, among other services.
New possibilities for marketing
Marketing is already seeing how the metaverse is becoming a great ally for its actions. From enjoying a virtual dimension of an event, to carrying out promotional actions in which the algorithm will be key, are some of the possibilities that the consultant Stratesys points out.
In addition, they will become relevant positioning strategies thanks to the use of visual search, which allows you to search for content using images instead of text. A visual search that will facilitate the location of related content, improving the customer experience.
An example of how to take advantage of the metaverse in this field can be seen at Nike with the creation Nikeland, your immersive experience on the Roblox platform. With it, he manages to connect the digital environment with real life by promoting physical movement collected through hardware to complete virtual experience.
Our presence in the metaverse will be completely virtual and through an avatar that we can endow with a presence like ours or different
Fashion in the metaverse
Our presence in the metaverse will be completely virtual and through an avatar that we can endow with a presence like ours or different. Once the avatar is created on any of the platforms for the metaverse, we can give it the characteristics we want, such as how to dress.
In fact, there are already many fashion firms that have launched into the sale of clothing for the metaverse, such as Pull&Bear, Nike, Gucci, Tommy Hilfiger or Adidas. virtual clothes that can already be purchased through virtual wallets in which cryptocurrencies are stored, with Ethereum as the most used.
The simplest thing is to create an avatar in a video game or social network, such as Facebook, Instagram or Tik Tok, and from there characterize it as the user wants. When it comes to dressing it, it is already possible to go shopping in the different metaverses that currently exist, and that are expected to be connected one day, and give it the appearance that we want.
For example, Adidas recently launched Virtual Gear, a new product category with 16 NFT clothes for avatars from any metaverse and also available at adidas.com/metaverse. The garments can be used regardless of the platform the avatar is on.
A new dimension for entertainment
This new virtual world in the metaverse becomes a unique setting for those users looking for new and immersive experiences in the field of entertainment. These experiences can now be seen and felt in numerous games that are already in different metaverses, allowing users to experience them like never before.
Proposals such as Sandbox with Salvadera, a metaverse of NFT games based on ethereum that allows you to create, sell, buy and monetize your virtual reality NFTs is a good example of this. Everything that the imagination allows is within the reach of proposals such as Tan raro, to play soccer in Sorare as if you were really on the field.
New leisure options
The restrictions due to the pandemic led many users to socialize over the Internet. The metaverse is already beginning to appear as an option that will gain many followers when it comes to socializing in a different way in a new virtual world where people chat and have fun.
In fact, on New Year’s Eve some lucky people were able to eat the twelve grapes at Puerta del Sol without having to leave home. The firm Uttopion has recreated this emblematic space in the metaverse to welcome the new year.
70% of brands will have a presence in the metaverse in five years
Platforms for this type of leisure are proliferating more and more and it is expected that these proposals will quickly catch on with users. This new socialization will also lead to the rise of virtual fashionsince the appearance of our avatar in this new world will become relevant.
Although these are some of the many applications that appear every day in the metaverse, with them it is clear the great possibilities that this new virtual reality in the next years.
Various market studies indicate that 70% of brands will have a presence in the metaverse, in one way or another, in the next five years. Although it is still early to see how this presence will be forged, the reality today is that the metaverse is coming strong and users, eager for new experiences, and the business possibilities it offers, will drive its future development.
initial image | Julien Tromeur