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4 Considerations MSPs Should Keep in Mind About the SaaS Market

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As the SaaS market matures, security and consolidation concerns continue to grow among vendors. This confirms the importance of MSPs taking into account a series of issues regarding this market when providing services.

The Software as a Service (SaaS) market It continues to grow, with cloud application spending expected to reach $195.2 billion by 2023. That’s up from $146.3 billion in 2021, according to Gartner’s latest forecast.

Added to this is the fact that, according to the forecasts of the consultancy, 85% of organizations will prioritize the cloud by 2025. This is evidenced by the growing number of SaaS-based applications that are currently used.

A recent survey of 740 IT and security professionals found that SaaS applications experienced 18% year-over-year growth between 2021 and 2022, with organizations now using an average of 130 applications.

But what implications does the growth and maturation of the SaaS market have for the MSPs when it comes to managing and protecting these applications ‘as a service’?

These are four fundamental aspects to take into account when developing a strategy for growth and success.

Don’t stop at SaaS security

The rush to the cloud has brought with it an imbalance between spending and security when it comes to the adoption of SaaS-based applications. This is especially true in the environment of the pymes, in which budgets and staff are already under pressure. However, these organizations are realizing that they need to move SaaS security up the priority list to prevent harmful data breaches that they cannot afford.

70% of SMEs list security as their top priority when selecting SaaS applications

According to a recent survey of a sample of small and medium-sized businesses that were asked which criteria are most important for selecting SaaS applications, 70% pointed to safety as your top priority. Second place was occupied by technology, with 61%.

In order to respond to the demands of these companies, MSPs must understand the reality of what they need to provide security for SaaS applications. Applications are not inherently secure and SaaS providers cannot be trusted or expected to provide all necessary security.

The answer to this challenge is to partner with vendor partners that offer solutions that provide efficient and automated security, visibility, monitoring, and improved management of cloud applications.

Monetization as the next step

When MSPs automate SaaS management and add security, they can resell these solutions to customers struggling with fewer staff, misconfigurations of Cloud and the worrying feeling that they are not maintaining the necessary protection for the growing number of SaaS applications used by their customers.

At the operational level, MSPs can use automated threat audits and reporting to show numerical proof that they are adding value. They can help IT strengthen threat defense through remote monitoring, saving staff time. As a trusted security partner, vendors can also educate their customers on general security best practices and preventative measures.

The result will be a more secure SaaS environment for the customer, a new means of monetize SaaS security services for the channel, a way to differentiate one solution provider’s offering from another and an increase in value to the end user.

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Opportunities thanks to consolidation

Remote monitoring and management first emerged in the early 1990s as a way for IT organizations to move beyond the repair model and favor a system that allowed them to be proactive in infrastructure maintenance and repairs.

Over time, this market has grown and monitoring and management, previously only available to enterprises due to cost and complexity, has become widely available to SMBs due to innovation and increased competition.

This has led to market consolidation and we are starting to see the same pattern within the SaaS application market, including among vendors of security tools and applications, as they become more accessible to both enterprises and SMBs.

Choice of independent providers

One last piece of advice for MSPs looking to add SaaS security to their technology stack to improve the security of their clients and drive revenue growth is to select an independent provider.

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MSPs are encouraged to look for vendors that have invested in developing their integrations and supporting SaaS platforms.

Ongoing industry consolidation makes this the key to long-term success, and MSPs never know when a solution they’re using will be incorporated into another vendor’s solution. As such, MSPs are encouraged to look for vendors that have invested in developing their integrations and supporting SaaS platforms that enable their customers to be secure and productive.

There is no doubt that the SaaS market will continue to mature, and consolidation will prevail and security will remain a priority for businesses of all sizes. MSPs who can build, scale, and monetize their SaaS security and management stack will reap the desired benefits.

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Can lead to diarrhea and vomiting: well-known brand of potato chips under criticism

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Around 6.55 million people ate potato sticks or chips several times a week last year. The popular snack comes in a wide variety of flavors, shapes and colors. Stiftung Warentest examined a total of 25 corresponding products in the 11/2022 issue. In addition to the classic potato chips, the experts also tested stacked chips and other potato snacks. In addition to the sensory properties such as appearance, smell and taste, the evaluation also focuses on the ingredients. For example, the products were also examined for harmful substances in the laboratory.

And the experts had a lot to criticize: well-known brands and organic products were particularly disappointing in the test. The testers not only rated the taste of some chips negatively. There are also point deductions for critical ingredients.

Not a single product scores “very good”. Eight out of 25 are “good” after all, another six are still “satisfactory”. Six more chips packs only cut off “sufficient”. Five potato snacks fail with the rating “poor”.

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This is how great-grandma saved energy: the cooking box is back in fashion

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Building a cooking box isn’t complicated – it’s more or less a large thermos, but for cooking pots. This used to be built with existing household materials.

For example, a large box lined with wood wool and textiles was used for this. The pot is placed in a suitably prepared recess, then it is covered with thick fabric and the box is closed.

If you want to try the effect without going to the hardware store, you can simply stuff thick down comforters or pillows into a sufficiently large box. It is important that the pot is well insulated on all sides. In addition, you should only use bedding that you do not need at the moment, otherwise you will smell like lunch when you sleep.

Tip: It is best to wrap the pot in an old towel so as not to soil the other textiles.

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Save over 100 euros: Saeco coffee machine at Media Markt

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If you don’t just want to drink coffee specialties outside of the house, but also within your own four walls, you are well advised to use a fully automatic coffee machine. Technology giant Media Markt has reduced the Saeco GranAroma Deluxe by 18 percent during the “insane quick sale”, so that the model goes over the online shop counter for just 777 euros. According to the comparison portal idealo, there is a whopping saving of around 125 euros compared to other online shops. Top: There are no additional costs for the delivery (all prices and information – as of February 3, 2023).

Saeco machine for 777 euros at Media Markt

With the Saeco GranAroma Deluxe you can prepare 18 different creations, including espresso, cappuccino and latte macchiato. Practical: the strength, amount of coffee and milk, temperature, taste, amount of milk froth and even the order of coffee and milk can be individually adjusted. It is operated via the five-inch color display with touchscreen. The Saeco comes with a two-cup function and a coffee spout with LED lighting. The external milk container has a special technology designed to create firm milk froth with a fine texture.

  • 12-stage ceramic grinder; 15 bar pump pressure
  • 1.8 liter water tank; 300 gram bean box; 18 recipes
  • Around 125 euros compared to the competition save

Saeco GranAroma Deluxe at Media Markt

Vouchers with savings potential

You will not only find great offers at Media Markt, but also at other online retailers. With a suitable Galaxus voucher, you can save even more on electronics, furniture and toys.

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