Despite the great and immeasurable setback with the ban on the sale of Apple Watch, 2023 has been one of the best years for Apple. Although nothing is ever perfect, this year has been one of the most fruitful, both in terms of what we already know, and what they are preparing in their offices, and is yet to come. And in this post I am going to bring you a review of what I think have been, for me, the best indicators of this.
New product launches, new platforms, patents and numbers and everything the roadmap that will mark the future of the company. Everything makes up an ecosystem in which Apple has broken the mold and has been very fruitful.
Three nanometer processors
The internal architecture of Apple’s processors has been one of the turning points for the company in 2023. This is a milestone, since it has managed to obtain much more power, in exchange for less energy consumption, and this translates into It seems that the M3 Max chip is already more powerful than the M2 Ultra, depending on what circumstances.
This year, Apple has introduced not one, but four new processors of this type, and they have introduced them in some Mac models, such as the 14- and 16-inch MacBook Pro and the 24-inch iMac. Similarly, the iPhone 15Pro and 15 Pro Max have this new architecture, but with the Apple A17 Pro processor.
Apple Vision Pro
The company’s future direction has been strongly shaped by spatial computing and mixed reality. In this case, the great milestone of 2023 has been the presentation of their first viewer, the Apple Vision Pro, with which they have inaugurated a new era, which they call spatial computing.
With a design in the purest Apple style, these glasses are not going to isolate us from the real world, nor are they going to introduce us to a parallel virtual universe. Otherwise what they are going to do is use our material and tangible reality to vitaminize it with digital elements. Although they are only going to be sold in the US in the first batch, the expectation is maximum.
Advances in your electric car
Apple’s electric car is another of the great future bets for Californians, although it is an open secret. From the redesign of the CarPlay system, so that it becomes the software that cars have by default, to the large number of patents that we have been able to learn about. All so that, supposedly before this decade, we can meet the car that has been rumored for ten years.
From interior elements to improving safety and the driving experience. All this, to cook over a (very) slow heat, which can mark one of the great revolutions in the automotive industry.
From new language and generative AI systems that are being tested, to the new functions of iOS or iPadOS, artificial intelligence is not only a technology platform that gave an immeasurable boom last year 2022.
Such is the importance of this, that even Tim Cook himself ventured to say that AI is a structural part of how the systems and software of the future will be built within the company. To all this we must add the millions of dollars that they are investing to make this technology a central pillar on which they will focus their entire ecosystem in the future.